International SEO with 27 TLD`s
-
Hi Guys!
Would like to have your expert opinion on the structure of a big international company.
They are active over 27 regions, with all their own local TLD website.
Some of them are translated, but most of them are in English (big duplicated content, you know it).Next to that they have a webshop on 4 subdomains of theses 27 local TLD's.
In my opinion it would be best to merge them all back to the .com domain and set-up a 301 redirect for all local TLD`s.
However what is your opinion on these 4 webshops? should I make them in the following structure : .com/region/shop (for example .com/fr/shop)Thanks for the feedback!
Kind Regards
S.
-
Hi S.
Good issue you have here. I agree with your sentiment below, if you can't maintain separate ccTLDs, they might not be right for you. I am not saying don't do it, as a ccTLD is a strong signal still, but if it doesn't work for you, the structure you mentioned works just fine.
Just to make sure you have the right structure though, can you visit my tool here, answer the questions, and let me know what the result is? It's the best way I have found for determining international site structure.
Once you have that, we can discuss what the right structure is for you.
Kate
-
Hi there
You will still need to differentiate the content on the website based on the location and language you are trying to capture, regardless if it's on the same site or not. If you sort the site, even then you will still need to categorize content. For example:
www.example.com
www.example.com/uk/
www.example.com/fr/
www.example.com/es/
www.example.com/ru/
etc.or
es.example.com
fr.example.com
ru.example.com
etc.That being said, look into the information that I sent prior as this will help you structure your site and tell search engines where section targets what audience - UK english and US english are still two different languages in crawlers eyes as they are two different regions with two different audiences.
Good luck!
-
Hi Patrick,
Thank you for your input.
Local listings are not really important.
The main goal is to increase online visibility for all regions.
The market is not really competitive.
Hardest part will be to manage all regions centrally as they do not have the manpower nor budget to optimize each cctld.Next to that there will be no difference in the us website and the uk website so it will be hard to use canonical lang tags for that.
I was thinking of putting them all under the .com domain and sort them by language.kr
S.
-
Hi there
Ideally, if you have different regions, you should have different areas of your site dedicated to that region. I would focus on the following items:
Use hreflang for language and regional URLs (Google)
International SEO (Moz)
International SEO Checklist (Moz)
How to Tell Bing Your Website's Country and Language (Bing)Do not merge and 301 redirect, that is a bad user experience, especially if you have local listing links.
Also, set up individual Webmaster Tools for each section and look to Country Target those sections.
Let me know if you have any questions or comments - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Entities and SEO
How do you find the correct words (entities) to explain an entity ? The words (entities) that go together within a sentence seem to be based on the specific corpus (the keyword you want to rank ) and when they are million of results it seems impossible to find what word / entity is going to explain the entity / concept I want to explain. It seems that I got a better chance at the lottery 🙂 a
Intermediate & Advanced SEO | | seoanalytics
Do you have any advice or software that could parse and find the words that co-occure the most often out of millions of results !! Thank you,0 -
Should I disallow via robots.txt for my sub folder country TLD's?
Hello, My website is in default English and Spanish as a sub folder TLD. Because of my Joomla platform, Google is listing hundreds of soft 404 links of French, Chinese, German etc. sub TLD's. Again, i never created these country sub folder url's, but Google is crawling them. Is it best to just "Disallow" these sub folder TLD's like the example below, then "mark as fixed" in my crawl errors section in Google Webmaster tools?: User-agent: * Disallow: /de/ Disallow: /fr/ Disallow: /cn/ Thank you, Shawn
Intermediate & Advanced SEO | | Shawn1240 -
Should I have as few internal links as possible?
On most pages of my site i have a Quick Links section, which gives x3 cross sales links to other products, a newsletter sign up link, link to Blog, x4 links from images to surveys, newsletters, feedback etc. Will these links be hurting my optimal SEO juice between pages, should the number of internal links be kept to a minimum? My site is www.over50choices.co.uk if that helps. Thanks
Intermediate & Advanced SEO | | AshShep1
Ash0 -
Tips for quick SEO
Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul
Intermediate & Advanced SEO | | kevinliao0 -
International SEO and server hosting
I'd appreciate feedback on a situation. We're going through a major overhaul in how we globally manage our websites. Regional servers were part of our original plan (one in Chicago, UK, and APAC) but we've identified a number of issues with this approach. Although it's considered a best practice among many, the challenges we'd face doing it are considerable (added complexity, added steps and delays to updating sites, among others). So, we shifted our plan and how are looking at hosting here in the US but to use Akami to deliver images and other heavier data pieces from their local servers (in the UK, etc.). This is how many of the larger companies like Amazon, etc. delivery their global websites. We hope that using Akami will allow us to have good performance while simplifying our process. Any warning signs we should be aware of? Anyone doing it this way and has a good experience/bad experience?
Intermediate & Advanced SEO | | josh-riley0 -
Seo for mobile and apps
I have a client with a website who's URL is a very common name (most people say this phrase daily). My questions are: How would you best SEO for this site given the common nature of their URL They want to move to mobile and are wondering if their mobile site needs different SEO then their main page Is there a way to SEO apps?
Intermediate & Advanced SEO | | StreetwiseReports0 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0