Want to know Best Method to fix keyword cannibalization issue?
-
I have a website that has been experiencing keyword cannibalization issue since last 2-3 months. We have one main key search term to bring our website TOP ranking, but we have been seeing our website’s 2 different pages ranking strangely sometime for 1st page& sometime for 2nd page that one main key search term.
As e.g.:
our main key search term 1st page rank sometime instead 2nd page
our main key search term 2nd page rank sometime instead pageI am looking for best solution here to get this fixed..
-
Thanks Patrick for the reply,
Let me like to tell that each of both pages of our website rank once in listing for our main key search term. It happens to see sometime 1st page rank(that is homepage) and sometime 2nd page rank(sub-page of website). But both pages don't rank together in the SERPs.Ranking both pages alternatively is not anything serious thing causing or splitting our main objective page to rank higher??
We are trying to figure out, what BEST SOLUTION we can have to implement in order to bring our any of web-page first-5 rank .. ??
Warm Regards,
Aman -
this of it like this, all roads lead to Rome.
To the search engine its like following a sign saying elevator, going into a room and seeing another sign that says elevator and so on, until your in the elevator and no more signs to follow, they think well this must be it. The page you want to rank should be the final destination, link from one page to the other with relevant link text, but not back again -
Hi Aman
I would consider this a good problem to have actually - you're doing a good job of topic association in Google's mind and have multiple pages that cater to a specific query or keyword - good job on you and your team! Take a look at this Whiteboard Friday on topics, as well as this fantastic post from Kate Morris.
I would start looking at your website as a funnel and taking a look at your calls to action and internal links depending on the content for those pages that are ranking. Based on the content of that page, what's the logical next step for your users and potential customers? Where in the funnel does this particular page fall?
You can see why a. it's a good thing that multiple pages rank and b. why it's important that there is a logical next step.
I wrote some thoughts about your site and content being structured like a funnel so that users can find the next logical step.
So, again, while two different pages appear, there are opportunities based on the content to keep users moving. This isn't a bad thing - the fact two pages are appearing means that your site is valuable to different queries for Google. Take it as a compliment!
Let me know if you have any questions or comments - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best strategy to SEO Discontinued Products on Ecommerce Sites?
RebelsMarket.com is a marketplace for alternative fashion. We have hundreds of sellers who have listed thousands of products. Over 90% of the items do not generate any sales; and about 40% of the products have been on the website for over 3+ years. We want to cleanup the catalog and remove all the old listings that older than 2years that do not generate any sales. What is the best practice for removing thousands of listings an Ecommerce site? do we 404 these products and show similar items? Your help and thoughts is much appreciated.
White Hat / Black Hat SEO | | JimJ3 -
Keywords Ranking Fluctuate
Hi Moz Community! I've been working with a client’s website for about a year now. They were hit with the original Panda/ Penguin update because of some spammy links. We have analysed and disavow sapmmy links edit anchor tag and landing pages. We've made a decent climb back while working on it keywords ranking was improved some of them are from out of 500 to top 30, but not a full recovery. There are some weird things happening that I would love some insight into. 1. Ranking for keywords are again dropping and traffic is gone: I notice keyword ranking is dropping and some of the keywords which are on 2 and 3 page, now on 9<sup>th</sup> page. And also traffic is down. Any help would be appreciated! Regards, S
White Hat / Black Hat SEO | | ShaunPhilips0 -
Keyword + Location domains
Hi All, Just wanted to get everyones opinions on this, I see it more and more now where businesses own multiple domains for [keyword] + [location], they have multiple domains for different locations and setup individual sites on them. I see these types of domains rank very easily for medium competition keywords, as long as the on page is good and there are a handful of back links, they rank. just to clarify, for example - iphonerepairmanchester.co.uk (purely an example not sure how this site ranks!!) What are Googles views on this? I've always insisted its better to build a strong brand with the "real" business rather than creating extra websites named by keywords. But I've recently had a client want to pursue this and it seems it currently works, but is there a danger down the line Google will penalise it? The short term traffic increase is undeniable but like anything in the world of Google at the moment, I'd rather persuade clients not to go this route if it will protect future interests.
White Hat / Black Hat SEO | | gamnaking10 -
Local Map Pack: What's the best way to handle twin cities?
Google is increasing cracking down on bad local results. However, in many regions of the US there are twin cities or cities that reside next to each other, like Minneapolis-Saint Paul or Kansas City. According to Google guidelines your business should only be listed in the city in which your business is physically located. However, we've noticed that results just outside of the local map pack will still rank, especially for businesses that service the home. For example, let's say you have a ACME Plumbing in Saint Paul, MN. If you were to perform a search for "Plumbing Minneapolis" you typically see local Minneapolis plumbers, then Saint Paul outliers. Usually the outliers are in the next city or just outside of the Google map centroid. Are there any successful strategies to increase rank on these "Saint Paul outliers" that compete with local Minneapolis results or are the results always going lag behind in lieu of perceived accuracy? We're having to compete against some local competitors that are using some very blackhat techniques to rank multiple sites locally (in the map results). They rank multiple sites for the same company, under different company names and UPS store addresses. Its pretty obvious, especially when you see a UPS store on the street view of the address! We're not looking to bend the rules, but rather compete safely. Can anything be done in this service based scenario?
White Hat / Black Hat SEO | | AaronHenry0 -
Should you include keywords in your domain name to rank well on Google Places?
Is it okay to include keywords in your domain name (as well as business name) to rank well on Google Places? In my opinion, this is very spammy and the sites using this technique will be slapped by Google sooner or later.
White Hat / Black Hat SEO | | thegoatman1 -
Blogger relationship - One Off VS periodic monthly blogging (which is best)
Good day all, I am interested in building relationships with my bloggers (i.e...people that are interested in my website and blog about it regularly). I would also propose to them the idea of blogging about our page regularly, perhaps recurring monthly. If the strategy is in place, could receiving links from the same bloggers each month cause any negative SEO effects? Thanks for your input.
White Hat / Black Hat SEO | | 90miLLA0 -
Fix Bad Links in Google
I have a client who had some grey hat SEO done in the past. Some of their back links aren't from the best neighborhoods. Google didn't seem to mind until 9/28, when they literally disappeared for all searches except for their domain name. Google still has their site indexed, but it's just not showing up. There are no messages in Webmaster Tools. I know Bing has the tool where you can disavow bad links and ask them to discount them. Google doesn't have such a tool, but what is the strategy when you don't have control over the link sources, such as in blog comments? Could this update have been a delayed Penguin ranking change from the latest Penguin Update on the 18th? http://www.seomoz.org/google-algorithm-change Any advice would be greatly appreciated. Thanks, Tom
White Hat / Black Hat SEO | | TomBristol0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0