Google Keyword Planner - Just PPC?
-
Morning Mozzers,
Please help a layman learn. This is probably a silly question but when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC?
I have been a bit confused by logging in through an Adwords account?
At the moment to get my keyword research I am using a combination of Moz, Webmaster Tools, Keyword Planner. I have had a look at the free version of SEMrush which looks really cool. Is my approach right using these tools? Am I covering all bases / missing key opportunities?
Regards
Ben
-
That's really very useful, thank you Matt.
I have also been recommended termexplorer.com and keywordeye.com - I guess a lot of this is personal preference.
I think I now have a clearer idea on the 3 or 4 tools I want to concentrate on using for my keyword research. For someone fairly new to SEO it can be confusing as there are so many tools out there.
But certainly MOZ, SEMrush, Ubersuggest come up time and time again, and so I think this is where I will concentrate.
Ben
-
We tend to use multiple solutions. Adwords planner + Ubersuggest + Moz Keyword Difficulty + SEMRush ... those four tend to give a really well-rounded view. If it's ecommerce we may add in Soovle for Amazon.
-
Thank you for taking the time to reply Matthew.
In light of the defiances of Keyword Planner can you recommend a better solution please? Or is it a case of using multiple tools to get a well rounded answer?
-
The search volume is "supposed to be" for all search volume but as has been proven time & time & time & time & time again, it's often far off. We've seen phrases in Adwords, no location set, as global as it gets with "50" results. And our client has actually achieved 700+ on the same keyphrase.
If it's in something viral that makes sense. But credit repair & debt collections? There aren't exactly mind-blowing reasons to be that far off.
For this & other reasons, we don't rely on Adwords numbers at all. You don't really know when it's going to be right or drastically wrong.
-
Hi Ben
First of all, that's a good solid approach. I like SEMRush a lot.
Just to clarify for you - the "competition" metric in the Keyword Planner tool is strictly for paid search competition. The search volume is for all search volume (searches that resulted in a paid or organic click, or no click at all).
Moz's tool gives you a competition score based on organic competition, so it is a good supplement.
You might also be interested in Term Explorer - as it gives a topline competition based on organic competition and is a bit more indepth. I'm a big fan of it.
Hope this helps.
-
Thank you for your prompt reply, appreciate it.
So Google's Keyword Planner tool only shows me PAID data, so is merely showing a trend and not the complete picture.
SEMrush paid tool sounds amazing, I only heard good things. Will look into.
Regards
Ben
-
Hi Ben,
"when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC?"
Keyword planner provides stats for Paid only not Organic.
If you ready to spend some money I would like to suggest you to go for paid version of semrush tool. You will get many important stats apart from keyword research.
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and content query
Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.
Keyword Research | | aplnzjune180 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
How to check the competition value of a Keyword.
Hi, How to check the competition value of a keyword in 2017 and how to get the low competitive keywords.
Keyword Research | | green.h1 -
How can I "target keywords"?
Hello everyone, Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
Keyword Research | | moneywise_test0 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
Keywords and On-Page Optimization
Hi i have quite a few keywords i want to rank for which are: how to lose 10 pounds fast how to lose 100 pounds how to lose ten pounds how to lose 30 pounds I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually. Anyway if i do decided to create a single page for all these keywords, what advice do you have? For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic. Then i'm going to have content which pretty much answers each search query. Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself) So my question how would you approach this issue? How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually. Regards, Chris
Keyword Research | | monster990 -
How to get started with Keyword research
I am planning on a new self help site in German language. I almost died from a skin disease and had to learn how to heal myself. I now I teach that to anybody interested. I am tech savvy but internet marketing is new to me and I need some practical help in how to research my market niche and the best keywords. Thank you for your help, Guido
Keyword Research | | Guidowalter0