Online household calculator for utility company - SEO thin content issue
-
Hi - I'm working with a utility company that's produced a calculator for individual households.
When you go to their website and type in your address, various household info is pulled across (from various databases) and a calculation is generated on electricity costs/savings per month - the only unique content on each page = numbers. Beyond that, the content on each page is a template.
There is actually a unique URL for each household (when you click on your property name a unique results page is generated).
I'm worried about thin content penalties - is the best option to nofollow noindex these individual household pages (99% of the site!)???
-
Thanks for your input Andy - some good commonsense there Luke
-
Thanks for that superb contribution, Don - helpful beyond words for me, because I've never worked with such a site before - hugely appreciated - Luke
-
HI Luke,
Having dealt with unique but thin content in the past, there are a couple things that come to mind.
First we would start by understanding the goal of this tool. Yes, some people make handy tools for themselves or friends or just to see if they can do it (I made a site that tracks the heat/frequency of Ohio Keno numbers), but usually the purpose is to generate brand recognition or customers; ultimately meaning money.
Once we know the goal of the page we can now move onto how we can use SEO best practice to achieve this goal.
I see two viable options here. The first would be to focus the page on a broad term like "energy comparisons" and possibly throw in the areas that are serviced for localization purposes. To do this you would build the page based on this broad term detail the tool, the use, add videos, help files, pdfs, reports and then rel=canonical the generated URLs back to the main page.
The second option would be to go aggressive and not only target the main page for the broad terms and areas but also target the long tail address's for energy comparisons.
Examples:
- 120 White Elk Lane Energy Use
- 120 White Elk Lane Average Energy Cost
- 120 White Elk Lane Energy Rates
To do this you would have to add more dynamic elements to the code that returns results. That maybe difficult or it maybe extremely easy if the database has more information.
I could easily in-vision this tool returning X rate vs. Y vs. Z company rates, but also returning neighbor's rates 122 White Elk Lane, 123 White Elk Lane, Average Block Rates, Average Community Rates, and compare them to the entered address, adding charts, rate trends, and maps will all be a boon to make the content for 120 White Elk Lane's page be unique. This method removes the thin content and adds tremendous value to anybody looking at buying or selling a home.. just imagine how many real estate companies would link to this page to help sell their listings!
In short you can take one of two approaches, target the broad keywords on the main tool page and canonical the generated urls back to the main page, or add in some dynamic but very helpful content to make the urls unique. You could also start by using the first approach while building the code for the second approach, once finished just remove the canonicals and let the pages rank.
My thoughts and I really hope this helps,
Don
-
It certainly sounds like it Luke. If there is nothing there that is content-worthy, then it 'could' cause issues. I always ask my clients to imagine they are Google and "what would you think if you visited that page to look for great quality content that they should index and share with others".
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO and duplicate content: what should I do when hreflangs are not enough?
Hi, A follow up question from another one I had a couple of months ago: It has been almost 2 months now that my hreflangs are in place. Google recognises them well and GSC is cleaned (no hreflang errors). Though I've seen some positive changes, I'm quite far from sorting that duplicate content issue completely and some entire sub-folders remain hidden from the SERP.
Intermediate & Advanced SEO | | GhillC
I believe it happens for two reasons: 1. Fully mirrored content - as per the link to my previous question above, some parts of the site I'm working on are 100% similar. Quite a "gravity issue" here as there is nothing I can do to fix the site architecture nor to get bespoke content in place. 2. Sub-folders "authority". I'm guessing that Google prefers sub-folders over others due to their legacy traffic/history. Meaning that even with hreflangs in place, the older sub-folder would rank over the right one because Google believes it provides better results to its users. Two questions from these reasons:
1. Is the latter correct? Am I guessing correctly re "sub-folders" authority (if such thing exists) or am I simply wrong? 2. Can I solve this using canonical tags?
Instead of trying to fix and "promote" hidden sub-folders, I'm thinking to actually reinforce the results I'm getting from stronger sub-folders.
I.e: if a user based in belgium is Googling something relating to my site, the site.com/fr/ subfolder shows up instead of the site.com/be/fr/ sub-sub-folder.
Or if someone is based in Belgium using Dutch, he would get site.com/nl/ results instead of the site.com/be/nl/ sub-sub-folder. Therefore, I could canonicalise /be/fr/ to /fr/ and do something similar for that second one. I'd prefer traffic coming to the right part of the site for tracking and analytic reasons. However, instead of trying to move mountain by changing Google's behaviour (if ever I could do this?), I'm thinking to encourage the current flow (also because it's not completely wrong as it brings traffic to pages featuring the correct language no matter what). That second question is the main reason why I'm looking out for MoZ's community advice: am I going to damage the site badly by using canonical tags that way? Thank you so much!
G0 -
Pagination & SEO
Hi In one of my other Q&A's someone mentioned I may need to look at pagination. For instance, are these pages counted as 'new' pages in Google's eyes when clicking on pagination? http://www.key.co.uk/en/key/plastic-storage-boxes http://www.key.co.uk/en/key/plastic-storage-boxes#productBeginIndex:30&orderBy:5&pageView:list& Does anyone have any advice on what I could do? It's not something I have had much experience with. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
How to resolve duplicate content issues when using Geo-targeted Subfolders to seperate US and CAN
A client of mine is about to launch into the USA market (currently only operating in Canada) and they are trying to find the best way to geo-target. We recommended they go with the geo-targeted subfolder approach (___.com and ___.com/ca). I'm looking for any ways to assist in not getting these pages flagged for duplicate content. Your help is greatly appreciated. Thanks!
Intermediate & Advanced SEO | | jyoung2220 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
Indexing issue?
Hey guys when I do a search of site:thetechblock.com query in Google I don't seem to see any recent posts (nothing for August). In Google webmaster I see that the site is being crawled (I think), but I'm not sure. I also see the the sitemaps are being indexed but again it just seems really odd that I'm not seeing these in Google results. SEO seems all good too with SEO Moz. Is there something I'm not getting?
Intermediate & Advanced SEO | | ttb0 -
Retailers Issue
Hi there, We have 20 retailers who are about to launch websites and are going to be selling our products on their websites, however with they have no content for these products they are wanting to take our content we have for our product pages on place the content on their websites, is this going to cause an issue for me? We are ranking well for competitive keywords in this niche and do not want to do anything to harm it. What I would say is the retailers in question of no intention short term anyway of doing anything with SEO. Thanks for any help
Intermediate & Advanced SEO | | Paul780 -
Duplicate content
I have just read http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world and I would like to know which option is the best fit for my case. I have the website http://www.hotelelgreco.gr and every image in image library http://www.hotelelgreco.gr/image-library.aspx has a different url but is considered duplicate with others of the library. Please suggest me what should i do.
Intermediate & Advanced SEO | | socrateskirtsios0