What's the best way to pass link juice to a page on another domain?
-
I'm working with a non-profit, and their donation form software forces them to host their donation pages on a different domain. I want to attempt to get their donation page to appear in their sitelinks in Google (under the main website's entry), but it seems like the organization's donation forms are at a disadvantage because they're not actually hosted on that site. I know that no matter what I do, there's no way to "force" a sitelink to appear the way I want it, but...
I was trying to think if there's a way I can work around this. Do you think 1) creating a url like orgname.org/donate and having that be a 301 redirect to the donation form, and 2) using the /donate redirect all over the site (instead of linking directly to the form) would help?
Are there alternatives other folks recommend?
-
Maybe it is also possible to do a donation page on the domain like Patrick said (whats a great idea) and get a frame/ iframe of the donation form onto that page?
Sorry Alan allreay said it =(
Maybe I should read all comments -
Patrick makes some good suggestions, one other thing you can try, is to try and place the form in a iframe, then you can use the iframe page for your sitelinks.
-
Yeah, that makes sense, and I see a number of organizations out there doing something like what you describe, and having their /donate page showing up as a sitelink when they do. I generally don't love making donors take an extra click (homepage->donate interstitial->donate form, versus homepage->donate form) while going through the donation process, but I think that needs to be valued against the SEO benefits of having a donation form show up in search. If it were an option, it does seem like finding a way to host a donation form on the organization's domain would be the best alternative.
Thanks for your thoughts - very helpful to have a second opinion!
-
Hi there
I honestly doubt this would work. For one, there is going to be no content on the page for your site to rank. Beyond that, the content still lives on another domain.
I would develop a page that has information about donating, steps to donate, who the donations help, and so on. What this will do is help you pick up "donation" based traffic for a page that is honestly about donating for the organization.
I would then include a link at the bottom of the page to the donation form. You can have this be your /donate page, it would just link off to the actual form at the end, but at least you have information about donating.
Does this make sense? Honesty will always trump trying to redirect or "trick" (without actually trying to do so) crawlers / users. Let me know - hope this helps.
-
I think for this organization, it isn't really an option to host the form on the website.
Is it possible that at meta-refresh might actually be a solution here? That way Google might actually index the /donate page and it'd have a chance at showing up in search results.
-
I never tried it, but I would guess that Google wouldn't create sitelinks wich are directed to another domain in any way.
I think the only solution is a donation form on the working domain. -
Hi there
Is there any way to host or embed the form on the nonprofit's website? That way it could have it's own dedicated URL and page on the domain. At the moment, if the form is on another domain, it's not going to show up under your site's sitelinks because it's not part of the domain.
As for your redirect questions, I don't think that would work because again, it's not actually hosted on the website, but I will leave that to others to decide.
Let me know - thanks so much!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to absorb discontinued brand/domain?
Our parent company is looking to absorb the domain of a brand we are discontinuing. The domain we want to absorb has a thousands of blog posts from 2010 onward. Much of the content is old but still high-converting. We would like to keep as much of the potential traffic as possible, but we don't want the parent website to become too large or lose credibility with too many 301 redirects. Any advice on the best way to do this?
Technical SEO | | NichGunn1 -
Duplicate content pages on different domains, best practice?
Hi, We are running directory sites on different domains of different countries (we have the country name in the domain name of each site) and we have the same static page on each one, well, we have more of them but I would like to exemplify one static page for the sake of simplicity. So we have http://firstcountry.com/faq.html, http://secondcountry.com/faq.html and so on for 6-7 sites, faq.html from one country and the other have 94% similarity when checked against duplicate content. We would like an alternative approach to canonical cause the content couldn´t belong to only one of this sites, it belongs to all. Second option would be unindex all but one country. It´s syndicated content but we cannot link back to the source cause there is none. Thanks for taking the time in reading this.
Technical SEO | | seosogood0 -
Anything new if determining how many of a sites pages are in Google's supplemental index vs the main index?
Since site:mysite.com *** -sljktf stopped working to find pages in the supplemental index several years ago has anyone found another way to identify content that has been regulated to the supplemental index?
Technical SEO | | SEMPassion0 -
Has Google stopped rendering author snippets on SERP pages if the author's G+ page is not actively updated?
Working with a site that has multiple authors and author microformat enabled. The image is rendering for some authors on SERP page and not for others. Difference seems to be having an updated G+ page and not having a constantly updating G+ page. any thoughts?
Technical SEO | | irvingw0 -
Do pages that are in Googles supplemental index pass link juice?
I was just wondering if a page has been booted into the supplemental index for being a duplicate for example (or for any other reason), does this page pass link juice or not?
Technical SEO | | FishEyeSEO0 -
Internal links to low value pages
Hi, We're doing a big content update on our product pages and I'm looking for some advice about our internal linking. In a nutshell, the current design we're using links out from every product page (i.e. plants) to a set of accessory pages (i.e. things to help you plant the plants). The screenshot shows how this works. The accessories we sell are a very small part of our business and don't attract significant or valuable search traffic. It's the plant pages that pull in the visits and make the money.
Technical SEO | | jdeb
The reason for all these links to accessory pages is for usabilty & to reduce the volume of support calls about accessories (we get a lot of those). So my concern is that by linking out to these relatively low value accessory pages from all of our plant product pages, we will be spilling link juice from all our important pages to a small set of unimportant ones. Should I be concerned about this and if so, what should I do differently? I have considered: Making an intermediary page, listing the relevant accessories, so that each product page links to one intermediary page, which then links to all the accessories. Using nofollow on the accessory page links - there is so much info out there about this, much of it conflicting, that I just don't know if that's a good or bad idea. Using some kind of java-based pop-up box to list the accessory links that will hide the links from spiders. Linking back from the accessory pages to the relevant product sub-category pages to loop the flow of link juice. All ideas welcome zoBgC0 -
What is the best way to deal with pages whose content changes?
My site features businesses that offers activities for kids. Each business has its own page on my site. Business pages contains a listing of different activities that organization is putting on (such as events, summer camps, drop-in activities). Some businesses only offer seasonal activities (for example, during Christmas break and summer camps). The rest of the year, the business has no activities -- the page is empty. This is creating 2 problems. It's poor user experience (which I can fix no problem) but it also is thin content and sometimes treated as duplicate content. What's the best way to deal with pages whose content can be quite extensive at certain points of the year and shallow or empty at other parts? Should I include a meta ROBOTS tag to not index when there is no content, and change the tag to index when there is content? Should I just ignore this problem? Should I remove the page completely and do a redirect? Would love to know people's thoughts.
Technical SEO | | ChatterBlock0 -
We have a decent keyword rich URL domain that's not being used - what to do with it?
We're an ecommerce site and we have a second, older domain with a better keyword match URL than our main domain (I know, you may be wondering why we didn't use it, but that's beside the point now). It currently ranks fairly poorly as there's very few links pointing to it. However, the exact match URL means it has some value, if we were to build a few links to it. What would you do with it: 301 product/category pages to current site's equivalent page Link product/category pages to current site's equivalent page Not bother using it at all Something else
Technical SEO | | seanmccauley0