Are links from inside duplicate content on a 3rd party site pointing back to you worthwhile.
-
In our niche there are lots of specialist 'profile / portfolio' sites were we can upload content (usually project case studies. These are often quite big and active networks and can drive decent traffic and provide links from high ranking pages.
The issue im a bit stuck on is - because they are profile / portfolio based usually its the same content uploaded to each site. But im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect.
Im about to embark on a campaign to re rewrite each of our portfolio items (each one c. 400 words c. 10 times) for each different site, but before i do i wandered if any one has had any experience / a point of view on with wether Google is not valuing links from within duplicate content (bare in mind these arnt spam sites, and are very reputable, mainly because once you submit the content it gets reviewed prior to going live). And wether a unique rewrite of the content solves this issue.
-
Thanks Andy,
This is very interesting, regarding editorial earned content vs self posted content, its self posted content although its vetted by moderators prior to going live so its not an 'article submission site'. The majority of the sites range for pr7-4 and its not uncommon for the actual article or profile pages to have a pr2.
Regarding finding additional link opportunities, this is only a small part of our outreach and along side this we have lots of earned editorial on our projects, although that too is often re used content as we are in fortunate position that our content is often very well received, often republished 100's of times due to a mixture of outreach and from there it going viral within the niche, which makes it hard to scale to every piece of content being unique.
Is it the consensus that Google can evaluate wether a site is purely editorial or user submitted content ?
-
...im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect
You are probably quite right. It doesn't sound like editorial content and the fact it is duplicated over a number of sites, only lessens any benefits you might be getting.
Without knowing what the sites are, it's difficult to give you a true judgement on what (if anything) they are doing or have the capability of doing, even after a re-written profile.
I would be looking for additional opportunities where linkbuilding is concerned. Don't put all your eggs in one basket, springs to mind - or even 10 baskets!
Look at the links that are coming back. They are from within content that you have written and not really something that was 'gained'. How are your competitors gaining links?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the feeliing of "Here's where our site can help" text links used for conversions?
If you have an ecommerce site that is using editorial content on topics related to the site's business model to build organic traffic and draw visitors who might be interested in using the site's services eventually, what is the SEO (page ranking) impact -- as well as the impact on the visitors' perceptions about the reliability of the information on the site -- of using phrases like "Here is where [our site] can help you." in nearly every article. Note: the "our site" text would be linked in each case as a conversion point to one of the site's services pages to get visitors to move from content pages on a site to the sales pages on the site. Will this have an impact on page rankings? Does it dilute the page's relevance to search engines? Will the content look less authoritative because of the prevalence of these types of links? What about the same conversion links without the "we can help" text - i.e., more natural-sounding links that stem from the flow of the article but can lead interested visitors deeper into the ecommerce section of the site?
Algorithm Updates | | Will-McDermott0 -
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
Loss of 1,000 links has negatively affecting rankings
Hey there, One of the clients we're working with has lost about 1,000 or so backlinks over the last two or three months - mainly old article and directory links - and it has massively affected the site's search rankings. The site was ranking for pretty much all of its keywords in prominent positions on Google (mostly first page) but has now seen positions dive to 50, 90 and even outside of the top 100. Is there any immediate action we can put into place to help restore our rankings?
Algorithm Updates | | Webrevolve0 -
Frequency & Percentage of Content Change to get Google to Cache Every Day?
What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.
Algorithm Updates | | bozzie3110 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
Need help with some duplicate content.
I have some duplicate content issues on my blog I'm trying to fix. I've read lots of different opinions online about the best way to correct it, but they all contradict each other. I was hoping I could ask this community and see what the consensus was. It looks like my category and page numbers are showing duplicate content. For instance when I run the report I see things like this: http://noahsdad.com/resources/ http://noahsdad.com/resources/page/2/ http://noahsdad.com/therapy/page/2/ I'm assuming that is just the categories that are being duplicated, since the page numbers only show on the report at the end of a category. What is the best way to correct this? I don't use tags at all on my blog, using categories instead. I also use the Yoast SEO plug in. I have a check mark in the box that disables tags. However it says, "If you're using categories as your only way of structure on your site, you would probably be better off when you prevent your tags from being indexed." There is a box that allows you to disable categories also, but the description above makes it seem like I don't want to block both tags and categories. Any ideas what I should do? Thanks.
Algorithm Updates | | NoahsDad0 -
Site Usage Statistics and organic ranking
I'm not sure if anyone has tested this properly but i'm begining to suspect that google is using site usage statistics as a site quality guide and ultimately as a ranking variable. The this what i've seen so far on one of my sites (site A) Week 1= bounce rate (83.88%), Avg time on site (0:0:57), Pages/visit (1.28) no changes made to the site apart from the usual link building. Week 2: Traffic drops by 30%, Keywords generating traffic drops by 39%. Bounce rate (87.25%), Avg time on site (0:0:43), pages/visit (1.21). I replaced all affiliate links on my homepage to internal pages where the chunk of the content is and did a reconsideration request. Week 3: Traffic goes up by 30%, keywords generating traffic goes up by 65%, Bounce rate (30.41%), Avg time on site (0:3:02), Pages/visit (3.74). This is not the most scientific test but surely google must be using these variables and a ranking factor? Anyone seen something along these lines or have thoughts on it?
Algorithm Updates | | clickangel0 -
High bounce rates from content articles influencing our rankings for rest of site
We have a large content article section on our e-commerce site that receives a lot of visits but also have very high bounce rates. We are wondering if this is hurting the rest of our site's rankings. **When I say bounce rates I mean what ever metrics Google is using to determine quality content (specifically after the Panda update). ** We are trying to determine if having the content articles on our domain hurts us. We only have the content articles for link building.
Algorithm Updates | | seozachz0