Product instant answers?
-
Hi Guys,
I noticed today that Google was serving a VERY different organic result for a product level search. The query was "giro aspect". Included is a screenshot of the SERP. Anyone know about these? Is there anything we need to do to get this (i.e certain schema.org markup)?
Any insights appreciated,
Will -
Hi Will,
The previous reply is a good one - these are answer boxes and are becoming more and more common. Here are a few more resources for you that may help:
http://searchengineland.com/library/google/google-onebox-plus-box-direct-answers
https://moz.com/blog/more-google-answer-boxes-with-bonus-experiment
https://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph
It's definitely worth following Dr. Pete on this topic, he tends to spot these new features pretty early and often talks about what they could mean for the future, as he has in the blog posts above.
I hope that helps!
Paddy
-
Hi Will Swales,
That is called Google answer Box. I'm sharing a detailed article published on this yesterday on SEW.
http://searchenginewatch.com/sew/opinion/2414342/google-answer-boxes-the-what-why-and-how
Hope that helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please share best high quality low cost animation and video production services for less
Hi, Here's what I'm doing: I've got Creative Suite and I'm putting together animations and videos for several websites, finding clips and images and forming what we need. What I need: A video production service to put everything together with their fine 10X or near "touch" without charging me too much since I did all the legwork. I'm asking for a miracle here, I'm asking for almost 10X animation, but where I do the legwork and it doesn't cost very much. Real low budget here, but we're not willing to put out anything low par. Please share any services or advice you know of. Thank you.
Intermediate & Advanced SEO | | BobGW0 -
No Index No follow instead of Rel canoncical on product pages
Hi all, we handle our product pages no with rel canonical now, we have 1 url that is indexed http://www.prams.net/cam-combi-family the other colours have different urls like http://www.prams.net/cam-combi-family-3-in-1-pram-reversible-seat-car-seat-grey-d which canonicalize to the indexed page. Google still crawls all those pages. For crawl budget reasons we want to use "no index, no follow" instead on these pages (the pages for the other colours)? Google would then crawl fewer pages more often? Does this make sense? Are their any downsides doing it? Thanks in advance Dieter
Intermediate & Advanced SEO | | Storesco1 -
Category Page - Optimization the product's anchor.
Hello, Does anybody have real experience optimizing internal links in the category page? The category pages of my actual client uses a weird way to link to their own products. Instead of creating diferents links (one in the picture, one in the photo and one in the headline), they create only one huge link, using everything as anchor (picture, text, price, etc.). URL: http://www.friasneto.com.br/imoveis/apartamentos/para-alugar/campinas/ This technique can reduce the total number of links in the page, improving the strenght of the other links, but also can create a "crazy" anchor text for the product. Could I improve my results creating the standard category link (one in the picture, one in the photo and one in the headline)? Hope it's not to confuse.
Intermediate & Advanced SEO | | Nobody15569049633980 -
How to update campaign product on google merchant xml feed?
Hello Guys, I am using google merchant xml which updates on every morning 12 am, now many times we run campaign which starts at 8 am and for that product price differ due to that google reject such products. So my query is, is here anyway to set campaign start and end time in xml? Note - In API we can update product price anytime but in xml it can be done at one time only that is 12 am only. right?
Intermediate & Advanced SEO | | varo0 -
Is it a bad idea to use our meta description as a short description of a product on that product page?
Does this count as duplicating content even though the meta description has no effect on search results?
Intermediate & Advanced SEO | | USAMM0 -
Best Strategy to display 8mg Images on Product Pages for Ecommerce
I have an ecommerce store that has a variety of images including some super high quality images that are 8 mg. This style of image could be completed for hundreds of products in the store. Does anyone have any tips on what I should be watching out for here? Is 8 mg too unusable?
Intermediate & Advanced SEO | | LukeyJamo0 -
Category Pages up - Product Pages down... what would help?
Hi I mentioned yesterday how one of our sites was losing rank on product pages. What steps do you take to improve the SERPS of product pages, in this case home/category/product is the tree. There isn't really any internal linking, except one link from the category page to each product, would setting up a host of internal links perhaps "similar products" linking them together be a place to start? How can I improve my ranking of these more deeply internal pages? Not just internal links?
Intermediate & Advanced SEO | | xoffie0 -
How to prevent Google from crawling our product filter?
Hi All, We have a crawler problem on one of our sites www.sneakerskoopjeonline.nl. On this site, visitors can specify criteria to filter available products. These filters are passed as http/get arguments. The number of possible filter urls is virtually limitless. In order to prevent duplicate content, or an insane amount of pages in the search indices, our software automatically adds noindex, nofollow and noarchive directives to these filter result pages. However, we’re unable to explain to crawlers (Google in particular) to ignore these urls. We’ve already changed the on page filter html to javascript, hoping this would cause the crawler to ignore it. However, it seems that Googlebot executes the javascript and crawls the generated urls anyway. What can we do to prevent Google from crawling all the filter options? Thanks in advance for the help. Kind regards, Gerwin
Intermediate & Advanced SEO | | footsteps0