Multiple menu items pointing to same page
-
I have an automotive dealer as a client. The primary nav has a finance menu item, which (of course) points to the finance related pages. He just requested that I add a finance link item, as child menu items, under the new and used car nav items.
Now, this is wrong for a host of reasons, what is the best way to communicate to this to him? I mean, I see this as a usability issue, it's wrong thematically, we would end up having 3 links pointing to the same page. Would this classify as dupe content?
-
Definitely true - was just wondering your stance on that "general belief". I go back and forth in what I believe on that. I can see it going either way, especially from the idea of spamming, but my guess would be that somehow it depends on the site's history or layout.
But, again, who knows!
-
Yes, lots of people think that "only the first link counts". So, I would say that is a "general belief".
To me it makes more sense to give higher credit to links that are used in multiple locations. Certainly they would be links that the webmaster wants to present to the visitor in more locations and contexts. So, if I was Google, I would count those destination pages as "more important".
Who knows what Google really does?
-
EGOL
Isn't there some patent or general belief that if there are multiple links to the same page on one page, that only the first link will get the value and the others will not be given any or the same amount of value?
I am trying remember when I read this so I can reference it but I am drawing a blank.
-
Now, this is wrong for a host of reasons,
This is right for two reason (it serves the customer by making financing more obvious and it may serve the dealer if he profits from financing).
This might be right if the dealer profits from financing and search engines give extra weight to pages that have multiple links in the persistent navigation (they surely must be more important pages if linked to twice in the template - though many SEOs will disagree with me).
I see nothing wrong with it.
My main site has multiple links to multiple pages in the template.
-
Hi there
No, it wouldn't be duplicate content as it's the same page, but it's not necessary as a user looking at cars probably isn't interested in financing until they find a car they like and see a price.
What I would do instead there is make sure that you have finance content on the listing pages. I wouldn't go too in-depth, but make sure that you let them know you have financing options available or experts they can talk to at the dealership if they have questions or concerns.
Now, don't link off of the listing because you want the users to stay there, but make sure you have a form that they can contact you with if they have interest in the car. You can even have a checkbox that says "I would like to know about financing options" or something along those lines, so when your client receives the form, they know this person wants to talk about financing.
Keep financing links under financing in the top navigation and give users/potential customers a little content and the option to chat more if interested on your listing pages.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Your tips for this landing page
http://www.visalietuva.lt/imones/advokatai These are the yellow pages in Lithuanian 🙂 What would be your tips for this of page, to increase rankings? Every single tip is appreciated: The same in English: http://www.visalietuva.lt/en/companies/lawyers (does not have meta descriptions still) THANKS
On-Page Optimization | | FCRMediaLietuva0 -
How do I create multiple page URLs that are optimized for location and keywords that may be overlapping or the same?
Hi guys, I am attempting to create unique URLs for several different pages on a website. Let's say hypothetically that this is a website for a chain of Ice Cream Shops in Missouri. Let's say they have 15 locations in Springfield, Missouri. I would ideally like to optimize our Ice Cream Shop's in Springfield, Missouri with the main keyword (ice cream) but also the geo-specific location (Springfield), but we obviously can't have duplicate URLs for these 15 locations. We also have several secondary keywords, think things like: frozen yogurt or waffle cone that we can also use, although it would most likely be more powerful if we use the primary keyword. Any suggestions for how to go about doing this most effectively? Thanks!
On-Page Optimization | | GreenStone0 -
Moving Top rank Page urls off my Home page and nesting them on one page? Good idea?
I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.
On-Page Optimization | | Dante130 -
Why are some of page indexed and others not
I have created a site structure like this: domain/for-sale/brand domain/for-sale/brand-model domain/for-sale/brand-model/pg1 domain/for-sale/brand-model/pg2 domain/for-sale/brand-model/pg3 etc.... I cannot understand why the domain/for-sale/brand-model does not seem to be indexed, yet the domain/for-sale/brand-model/pg6 is? This is a new site, but I cannot understand why this URL would be indexed without the others... Any ideas? My home pages has links to the domain/for-sale/brand, this page has links to domain/for-sale/brand-model1, domain/for-sale/brand-model2 etc, each of these pages have links to domain/for-sale/brand-model/pg1, domain/for-sale/brand-model/pg2 etc...
On-Page Optimization | | MirandaP0 -
Handling Deleted Pages
The backstory: My site has a fantasy sportsbook where users can place "bets" on pretty much anything. Each game has a unique matchup page, where the odds are displayed and any conversation about the game takes place. Example here. About 95% of the games are automatically graded, but I have to manually grade the rest. Therefore, as soon as every game starts I check to see if any users have made a pick on it, and if not I delete it because it reduces my workload. The problem: About 15% of my search-driven traffic is queries for games that no longer exist, which makes sense because nobody bets on the super obscure games and these games are very easy to rank for. I am currently redirecting them to my 404 page but I'm worried that all of these hits are hurting my reputation with the big G. Would it be better to noindex all of these pages at first and take the noindex away as soon as I'm positive that the game will stay?
On-Page Optimization | | PatrickGriffith0 -
Pages not cached
Sorry for all the questions. I have dozens of article pages that are not cached by google. How can I get them cached?
On-Page Optimization | | azguy0 -
Duplicate page content errors
Site just crawled and report shows many duplicate pages but doesn't tell me which ones are dups of each other. For you experienced duplicate page experts, do you have a subscription with copyscape and pay $.05 per test? What is the best way to clear these? Thanks in advance
On-Page Optimization | | joemas990