Google Rankings Are Dancing What To Do?

[welcomecure]

I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?

[Andy.Drinkwater]

Well, I wouldn't ignore what is on your site altogether. If Google has done an update and you are seeing a lot of fluctuation, resulting in a drop, then there is something amiss.

Conduct an Audit of your site to see if there are issues that can be resolved.

-Andy

[welcomecure]

So should i wait & work on the content. Like i am planning to have fresh pages on site with nice content. Hopefully expecting things will settle down.

[Andy.Drinkwater]

There has been some algorithm fluctuations happening in the last couple of weeks, but these are not related to any of the big updates and for the most part, appear to have settled down now. I would say it tied in quite well with that.

Have a read of this post here.

-Andy

[welcomecure]

It started in last week of Second week of June. Since, then its happening.

[Andy.Drinkwater]

If it has been fairly static for the last 12 months, then just recently started to jump around, it is possible that one of the regular updates from Google has had a hand in it. As Patrick said, have a look in Analytics and then see if you can tie any dates down to updates from Google.

I would also look at your backlink profile. It isn't unheard of for sites to acquire links without being aware.

If you have done absolutely nothing to your site, then you really need to look externally at what can be causing it.

-Andy

[welcomecure]

Acquired old .com is 4 years old & the new tld where the redirection is done is 1 year old.

[PatrickDelehanty]

Hi there

I would check Mozcast daily to see if fluctuations are part of a update or changes in the SERPs, not limited to your site.

Beyond that, I would take note of the following:
Google Algorithm Change History

If you can pinpoint when your rankings started dropping, you can correlate those drops with updates and from there you can decide if you need to do something along the lines of a content or backlink audit. I would definitely take note of specific pages that dropped in rankings, especially in Search Console. Benchmark performance and track overtime.

Remember - don't make sweeping changes, especially if this fluctuation is only limited to specific pages or categories. Make a couple of changes to a couple of pages, track, and see how it performs. The last thing you want to do go overboard with changes on pages where it wasn't necessary.

Hope this helps! Good luck!

[Andy.Drinkwater]

Hi Jawahar,

How old is your site? I only ask because Google often does this with fairly new sites, until they decide where you should be ranking.

-Andy