Keyword reserch 'blends' to much. How to decide on focused landing pages?
-
Hi guys.
I work for stationery company. We make personalised diary products, but recently we've expanded into binding services/ printing services.
I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages.
In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat. E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap. Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth.
So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages?
Make sense?
Sorry I know it's kinda open ended question... but i'm struggling with this one
Hope you can help.
Isaac.
-
Yeah good call, thanks.
The link to the 'Keywords to concepts' content was really useful.
Isaac.
-
This is a pretty general answer, but just try to think of what would be the most helpful to your customers, in the absence of the search engines. Does "leather book binding" need it's own page to best communicate to your customers? Is that the most natural term, the one you'd use if you were talking about book binding with leather? Then go for it.
If "book binding service" is different enough from "print and binding" to warrant different content, then go ahead and give them each their own page. If not, then don't worry about it. The search engines are advanced enough to pick up on intent and synonyms to a reasonable degree.
I recommend it all the time—like, I think I recommended it to someone less than 5 minutes ago—but I love Cyrus Shepard's "Keywords to Concepts" for how well it explains the concept of topical keyword research. If you haven't read it, it may clear some things up for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
How many keywords is too many?
Hi there Moz'ers, I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books. So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level. Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path! For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin. Thanks for your time and all comments very much appreciated. FREE T-SHIRT to whoever has the best solution 🙂 cheers
Keyword Research | | theaffair
Zoltan0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Keyword and Keyphrases
I'm looking to optimise my website for some keywords and keyphrases I'm getting a bit confused on how different pages might compete (or help) each other. As we are an automotive dealer I was thinking about building the hompage around 4 keywords (one for each franchise we represent e.g 'Ford'). These show high local monthly searches and medium competition for just the manufacturer name on its own. Then if someone drills down into a franchise homepage (linked from our homepage e.g. www.ourwebsite.com/ford) I was thinking to optimise the page around e.g. 'Ford Dealer' (which has medium local monthly searches and high competition). Then if someone drills down into a particular model I optimise around that and so on. Question is will I be playing the franchise homepage vs the group homepage (Ford vs Ford Dealer) as I have read here on Keyword Cannibalization? Or will it work together? Alternative I guess is not to focus around a franchise on the group homepage and then only focus on the franchise from the franchise homepage onwards but I feel I would be missing a trick? As a new kid on the block help will be most appreciated.
Keyword Research | | design_man0 -
Keyword categories.
Hello everyone, After watching keyword research for motivated marketers (pro webinar), I've put together a master framework. This works like a charm, however, I'm having trouble with a few categories. They are picking up keywords that are not in the marker that are assigned to the category. For example, I have one category with 10 simple markers like red, green, blue, but when I apply the filter, the results include words that are outside these markers like Career One. . Baffled! Anyone help? Thank you in advance. J
Keyword Research | | jasonlewisdiiigy0 -
Tags and Keywords
I am trying to improve the SEO for my client's website - http://www.petmedicalcenter.com. I was wondering if anyone had any suggestions for improving my h1, h2, etc., tags and keyword usage on the home page? The top 5 search terms are: vet las vegas (most searched) las vegas vets vets las vegas las vegas vet pet hospital las vegas vets in las vegas Any suggestions you have is appreciated. Thanks! -Brant
Keyword Research | | PMC-3120870 -
Is this keyword cannibalization?
Hi, Is using keywords in different orders considered keyword cannibalization? for example, if I my client has a catering business based in mississauga, Ontario, should I create separate 2nd tier pages on the following keywords? 1. mississauga catering 2. catering mississauga 3. catering in mississauga Is that keyword cannibalization? The reason I ask is because it's often hard to find a good # of diverse keywords for local businesses that are also used more than a few times each month in the search engines. thanks, Martin
Keyword Research | | RogersSEO0