Puzzled. High domain authority, but low page authority?
-
I have a question regarding how a page's authority can be low but the domain authority be high. I'm using the SERP report in moz to compare competing pages.
-
The page I'm working on is an ecommerce category page. Moz says it has very low page authority, has been indexed for a little over a year, it's domain authority is a moderate 50, and has no root domains linking to it. It is more relevant than the other pages (has more products for sale that fit the keyword searched for), has a decent amount of copy on the page, but ranks around #10 in the search results.
-
The competing pages are also ecommerce category pages. The 9 ranking higher have domain authority varying from 30-75, and 1 or 2 root domain links to them. Their number of products that match the keyword searched are all over the board, some have many matches, some have only 6 or 8 results. Some have a moderate amount of text on the page, some have very little text on the page. Yet they have page authority in the 30s-40s.
-
What goes into page authority that I'm missing which would make these other pages have so much more authority when they are just slightly better in the other metrics listed above? What am I missing here?
-
-
Aha, that confirms my earlier thoughts about moz not updating since it moved. Thanks for clarifying!
-
Hey Keith, just wanted to drop in and let you know we do not automatically re-crawl all links in our index as every index release starts from scratch, so we would need to "re-discover" any links to update. It took us 6 months for all of our metrics from SEomoz.org to move to Moz.com when we made the name switch 2 years ago. Fresh links to the same pages will help re-queue them once you see the link in Just Discovered.
Hope this helps
-
Ok I think I got this. Haha. Domain Authority and Page Authority Metrics. You're looking for video part 2.
-
Thanks I already read that. Doesn't explain what goes into it. Just gives a broad definition of what it is and how to find what your PA is.
-
Also you could try to Fetch As Google. That may speed up the process.
-
-
Thanks for that link Mike. Interesting to read your posted link, saying only 85% of link juice transfers. I checked the old url only had 1 link and it was fairly weak so I'm not worried about that one link moving over.
I think it's more likely moz hasn't updated in our situation since moz essentially has the url at zero and the url moved had a 31 page authority. Maybe it will update the next time moz reindexes the sites pages.
To continue the original discussion, I'd still be interested in what goes into page authority? I cannot find a detailed explanation on moz.com. What would make these other pages have so much more authority when they are just slightly better in the other metrics listed above?
-
Yes, we've been there many times. As I was wondering in my recent Q&A Loss of PA & Links - 301
A good way to view your link loss is to use open site explorer on the page that's 301 redirected, and then again on the page its redirected to.
Even though you have a 301 and most of the "juice" is passed, not quite all of it. It seems to me not very much at all actually. You need to try and do a re-link building campaign to get people to change the url to your new pages. - A daunting task if I may add.
-
I don't want to dismiss the question, as I'd like to gather more feedback from others.
However your reply Mike did get me thinking. The other categories at that level all have page authority in the 30s. We did move that page about 4 months ago on our site. We did 301s and google followed the move successfully. However, I'm wondering if that's a limitation of the Moz page rank algorithm, the moz database is smaller so it has more trouble following 301s. Maybe it thinks the page is only 4 months old or Moz just recently discovered it causing the Moz Page Rank algorithm to fail in these types page moved of scenarios?
-
It could be that your product page is after multiple categories. Each category page your products go through makes it harder to accumulate a high PA. Click into each category leading up to your product and watch the PA lower and lower. DA is always the same.
As you mentioned, it would be nice if you could get some links directly to that page. Try to get a short video / pdf on that product page. This could help as well.
Could we get the url to your product page for further evaluation?
Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Moz determine the number of keywords evident on a given page
How does Moz identify which keywords are evident on page and how many that can be on that page. Can any of these identified keywords lie on any other pages within site and to what degree-thanks
Moz Bar | | bickybeanie0 -
On Page Grader - URL not accessible
We have tried to use the On Page Grader today and it is coming back with URL not accessible for all pages on our website. We previously used the On Page Grader on Friday 10th Nov for a couple of product pages with no issues. Since then, the only changes we have made on the websites is updating some downloadable documents. We have done this several times before and it has never affected Moz. We have not changed the page URLs, and therefore do not know why it is now not working. The pages are working fine on the website with no issues. A link to one of the pages is below. http://www.processinstruments.co.uk/products/dissolved-oxygen-monitor/ Any help would be greatly appreciated.
Moz Bar | | PiMike0 -
How can I find duplicate pages from a Moz Crawl?
We have many duplicate pages that show up on the Moz Crawl, and we're trying to fix these but it's very difficult because I can't see a way to isolate the code where the duplicate is found. For instance, http://experiencemission.org/immersion/ is one of our main pages, and the crawl shows one duplicate of http://experiencemission.org/immersion. It appears that one of our staff manually edited the source code in one of our pages but forgot the trailing slash. This would be an easy fix but the problem is that this page is linked to internally on our website 2423 times, so it's next to impossible to find the code that is incorrect. We have many other pages with this same basic problem. We know we have duplicates, but it's next to impossible to isolate them. So my question is this: When viewing the Moz Crawl data is there any way to see where a specific duplicate page link is located on our website? Thanks for any and all help!
Moz Bar | | expmission0 -
Moz crawler only crawls one page?!
Hello there, I'm using Moz for a while and I'm very pleased with the tool and community. But for the first time I encountered a problem. We are trying to run a crawler for a client's website but only one page (only the homepage) was crawled. We tried to do a test on a more detailed level (maybe there is something wrong with the homepage). My campaign test's crawl came back for the Producten folder (level deeper than homepage), and it was also only a 1 page crawl with a 200 status. I did look at the robots.txt file now, and it is very restrictive, but there is nothing that I can clearly see that would explain why the crawl isn't working. Hopefully someone can point us at the right direction. Thanks in advance, Jeremy
Moz Bar | | mediaxplain.nl0 -
Is it normal for my homepage's page authority to be higher than my domain authority?
Hi everyone, I've just been checking my MOZ authority scores, and the page authority of my home page, www.concerthotels.com is 53 (mozRank of 6.16) which seems pretty good to me. However, the domain authority is only showing as 45. Is this typical? There is such a big difference between these two scores - what does that suggest? Is there anything obvious that I can do to bring the domain authority up to the level of authority that the homepage commands? Similarly, the UK version of my site has a homepage authority of 41, but the domain authority is only 30. Looking at numerous other websites, quite often the homepage and domain authority scores are very similar, or the domain authority is slightly higher, so it does look as if this is unusual. Any comments would be greatly appreciated, Many thanks Mike
Moz Bar | | mjk260 -
Can't get on page grader to work properly.
Hi I'm trying to optimize my pages with the on page grader tool but it keeps returning an F grade when I know my page is very well optimized. It is like something is blocking the page crawl but I have double checked my robots.txt and can't think of anything else that is causing a problem. I am trying to do www.hydrohobby.co.uk with the keyword hydroponics for starters but it is the same problem with all other page urls on my site and keywords I try to input. This is a new site made with cscart 4.0. I've graded pages on previous versions of this software with no problems. Can anyone help? Rob
Moz Bar | | hydrohobby0 -
Big Jump in Domain Rank
We have just seen a big jump in domain rank (35 - 40) since the last update, this is also the case with the other sites we are tracking through Campaign Manager. Can anyone give me an idea what has caused this?
Moz Bar | | fraserhannah0 -
Is it no longer possible to export the On-Page grader reports?
Hi Everyone, I was just trying to export the On Page Grader report for my clients website, and found that there is no longer that option. Is this a permanent change with the new branding? Would appreciate any feedback. Thanks very much.
Moz Bar | | Peter.Huxley590