Industry News Page Best Practices
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Hi,
We have created an industry news page which automatically curates articles from specific news sources within our sector.
Currently, I have the news index page set to be indexed and followed by robots. I have the article pages noindex, nofollow, since these are not original content.
Is this the best practice or do you recommend another configuration?
Thanks!
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As far as your original question, your nofolllow and noindex settings are fine.
I guess I don't understand the point of building out the pages with content that isn't unique. I come from the camp that starting it out right is always the best practice. People follow you because they want your point of view. I don't think that takes much time. On most CMS platforms you can schedule your posts and you can spend one day on post and spread them out over the week. I would see if someone in your company likes to write and see if they want to champion it.
But, like I said before. If you want to go the route you are currently taking then your nofollow noindex of those pages is fine.
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Thanks Darin.
That's definitely a good strategy, and hopefully we'll do that at some point. But it also takes a lot more time and effort.
You have to start somewhere, and that's where we are.
What would you recommend for this stage of the campaign?
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I use a slightly different approach. I like to write an article about the topic of the news that you have an provide a link about it. For example, if you are a dentist and a new cleaning practice came out, I would write an article referencing the article that came out. I would provide quality content about how the change will effect the industry and and provide a link to that post. That way you can use the rel=author element and possibly have those pages show up in the SERPs. I'm not a real big fan of putting other peoples content on my site unless they have created it for me or I have something to add to it.
Darin.
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