Which "search volume" stats should I choose? Moz or Google Keyword Planner?
-
Hi there
Hoping someone can shed some light...
The same keywords give different Search Volume results in Moz and Google Keyword Planner. Why is this and which one should I "trust"/use?
Thank you!
-
That's because Moz taps into Bing for its keyword volume estimates and Google obviously is its own source.
As Andy points out, different tools are going to give you different estimates. None of them are particularly accurate - search volumes change all the time. By using more than one, you can at least get an idea as to the relative difference in search volumes between keyword candidates, and understand if you might be missing some opportunities.
Another good source of keyword ideas (and volume estimates) is Google search console but understand that it will only share a subset of the queries your content displayed in search results for. So it won't give you ideas for new content.
Google Adwords is probably your best bet for getting accurate estimates of search volume and also to gain a sense of how well different phrases convert.
-
Honestly, I wouldn't use just one because they are all going to give you slightly different information.
Use Moz, use Google and then try SEMrush, Ubersuggest, Keyword Tool.io and Wordstream.
The idea is to try and get as much information as you can, so use multiple sources for anything like this to increase your chances. Collate all of the data, remove duplicates and see what you have.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
Google algo mistake in persian search?
I recently wanted to work on a high important persian keyword (شارژ ایرانسل) and analysis it on moz.com Difficulty SERP. But the result was very Surprised me. because the second top site in SERP used more than 15 time the keyword in home page and Google doesn't mark it as spam. why Google doesn't apply the spam algo in some language? akg2NqH.png kcHgx0D.png gUSez3B.png
Keyword Research | | vahidafshari450 -
Local search data
Is there a good reliable tool for getting search volume for local keywords. The adwords keyword tool is nice but I am wanting to know which cities get which portion of the local traffic they present.
Keyword Research | | webfeatseo0 -
How to Document Keyword Research?
How do you guys document keyword research? My best idea for this is an excel document that is separated into different areas for the topics of the website. Does anyone have any examples of documenting keyword research?
Keyword Research | | qlkasdjfw0 -
Using local monthly searches for generating website keywords
Hi Guys,Im researching keywords to add to our new website with google key words. At this stage we are not using any paid searches or any PPC and are solely looking to be optimized for organic searches. With this in mind should I focus on populating out site with words that rank high under the column " local monthly searches' and not worry about the words that rank high under CPC and the Competition columns? .
Keyword Research | | dawsonski0 -
Ranking Changes: Google.co.uk vs Google.com vs Google.com.au?
Why would my website appear, for example, second for a keyword search on Google.co.uk but on a search through Google.com or Google.com.au (Australia) not appear in the Top 50? Excuse the simplicity of the question!
Keyword Research | | Benj250 -
How do I know I have chosen the right keywords?
Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not want to spend lot of money(what else is new). They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use keyword phrase that would attract both retailers and end users I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases. I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on. How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC? This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard wont let me put in a question mark lol, thankfully its the weekend.
Keyword Research | | chucky_boy0 -
A good rule of thumb for competition and local searches when selecting keywords
I'm doing keyword research in the Google Keyword Tool and was looking and spending a lot of time looking at keyword competition and local searches. I'm trying to determine what is a good rule of thumb for what level of competition and local searches people have used when selecting the keywords they will optimize for. I've currently been trying to find ones that have less than 50% (moderate) competition and less than 1,000 monthly searches. Also, which do you put more weight on the competition or the number of searches.
Keyword Research | | EricVallee341