Which "search volume" stats should I choose? Moz or Google Keyword Planner?
-
Hi there
Hoping someone can shed some light...
The same keywords give different Search Volume results in Moz and Google Keyword Planner. Why is this and which one should I "trust"/use?
Thank you!
-
That's because Moz taps into Bing for its keyword volume estimates and Google obviously is its own source.
As Andy points out, different tools are going to give you different estimates. None of them are particularly accurate - search volumes change all the time. By using more than one, you can at least get an idea as to the relative difference in search volumes between keyword candidates, and understand if you might be missing some opportunities.
Another good source of keyword ideas (and volume estimates) is Google search console but understand that it will only share a subset of the queries your content displayed in search results for. So it won't give you ideas for new content.
Google Adwords is probably your best bet for getting accurate estimates of search volume and also to gain a sense of how well different phrases convert.
-
Honestly, I wouldn't use just one because they are all going to give you slightly different information.
Use Moz, use Google and then try SEMrush, Ubersuggest, Keyword Tool.io and Wordstream.
The idea is to try and get as much information as you can, so use multiple sources for anything like this to increase your chances. Collate all of the data, remove duplicates and see what you have.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword optimisation
I have a few questions regarding keywords that we are wanting to optimize on our site. This may be a bit basic so if this had already been answered elsewhere let me know. Question 1: How many time can I refer to the one word on different pages on the site ? Is there any rules around this? In theory the keywords we are looking to include will be relevant to these pages. **Question 2: ** Should I use different variation of the key word or is the one variant fine? Question 3: Looking at the search terms people use from google analytics to get to our site, there is a lot of people using the phrase “sliding windows New Zealand. Should I write this on the page exactly as “sliding doors New Zealand “ or is “sliding doors” fine? Its just that the former phrase doesn't really work with our communication. I look forward to your advice!
Keyword Research | | aplnzjune180 -
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
Keyword tracking- Local
Silly question about Local ranking monitors. If I have a local client in Pheonix, AZ and I want to track rankings for keywords. Is it best to monitor city+keyword or just keyword? I have ran tests with multiple clients and locations, and cannot ascertain the difference- as far as rankings go. I appreciate all input.
Keyword Research | | TammyWood1 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
How do I determine international search volume for a search term, beyond google?
I am trying to determine which countries I should be entering into next with my product based on search volume and competition. The issue is that not every country has google as their primary engine, ie. China. How would I go about figuring out volume / competition globally across all engines?
Keyword Research | | jaychristopher0 -
Why do I get a vastly different keyword ranking on google using different browsers?
With Fire Fox I get a ranking of 3 for roof coating and get a page 6 with Chrome and IE. Not sure what is going on with that.
Keyword Research | | jimmyboy0 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0 -
How do you differentiate the Keywords for marketing??
I have generated more than 1000 quality keywords For my Foundation, now i am very much worried how would some on separate the keywords in to conversion keywords, Targeted Keywords, High priority Keywords. how would you justify that the keyword which are short listed will be the best keywords for website promotions??
Keyword Research | | AkshayaPatra0