What About Google Panda Update 22?
-
Maybe I haven't found the threads or whatever but I haven't seen lots of posts about the latest Google Panda update from November 21-22 on SEOmoz.
Panda 22 is not even listed here: http://www.seomoz.org/google-algorithm-change
Until November 21st, Google killed 3 of 5 websites I own through their Panda updates (never got hit by Penguin updates as I got only original content), accounting for about 25% of my income.
Fortunately, the 2 remaining websites gained more traffic throughout the summer of 2012 so my income almost got back to 100% even though I got the "Unnatural Links" warning in Google Webmaster Tools in July.
Since then, I did a huge link cleanup and according to the Link Detox Tool (from another SEO service), the number of "toxic links" went from about 350 to 50. Back link reports is as follow:
- 8% (52) Toxic Links;
- 57% (382) Suspicious Links;
- 35% (235) Healthy Links;
Out of the 382 suspicious, most of them are coming from the same domain and they are all directories to which my website has been submitted automatically (not using any specific keyword anchor). On the opposite, healthy links are coming from different domains so I like to think they have a stronger impact than suspicious links.
That said, my two remaining websites were still doing well until November 21 where it got hit by the Panda. Now traffic has dropped by 55% and income has dropped by 75% (yes I'll have to look for a job within a year if I don't fix this).
(I want to add that none of my websites are "thin websites". One has over 1500 pages of content and the other has about 500 pages. All websites have content added 3 to 5 times a week.)
What I don't get is that all my "money keywords" are still ranked in the top 10 results on Google according to multiple tools / services I use, yet the impressions dropped from 50% to 75% for those keywords?!?
I have a feeling that this time it's not only a drop in ranking. There's a drop in impressions caused by something else. Is it caused by emphasis on local search? Are they showing more ads and less organic results?
But here's the "funny part":
For the last 5 years, I was never able to advertise my website on Google Adwords. Each time, I got a quality score of about 4/10 only to see it drop to 1/10 within a few hours of launching the campaign.
On November 22nd, I build new PPC campaigns based on the exact same PPC campaigns I had the past (same keywords, same ads, same landing pages).
Guess what?
Now the quality score is between 7/10 and 10/10 (most of them have 10/10) for the exact same PPC campaign!
What a "coincidence" huh?
-
Hi, I'm looking into a similar fall experienced across several of our sites since Nov 21. From what I can gather, Panda is all about 'quality quality' and some of the signals used to indicate 'quality' are bouncerate, time on site, browse rate, CTR from search, rather than whether the content is well written.
I've identified that some of our pages have high bounce rates and maybe that is part of the reason we have seemingly been hit. Perhaps reducing bounce rates, improving on site clicks, improving browse rates etc will allow your site to bounce back. Personally, I'm still scratching my head wondering whether Panda really is to blame for our fall but improving 'quality' and the user experience certainly has to be one of our main goals.
-
Another thing I don't get is that some pages are ranking higher than before for their main keyword, yet their traffic has dropped 50% - 75%...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any way to force a URL out of Google index?
As far as I know, there is no way to truly FORCE a URL to be removed from Google's index. We have a page that is being stubborn. Even after it was 301 redirected to an internal secure page months ago and a noindex tag was placed on it in the backend, it still remains in the Google index. I also submitted a request through the remove outdated content tool https://www.google.com/webmasters/tools/removals and it said the content has been removed. My understanding though is that this only updates the cache to be consistent with the current index. So if it's still in the index, this will not remove it. Just asking for confirmation - is there truly any way to force a URL out of the index? Or to even suggest more strongly that it be removed? It's the first listing in this search https://www.google.com/search?q=hcahranswers&rlz=1C1GGRV_enUS753US755&oq=hcahr&aqs=chrome.0.69i59j69i57j69i60j0l3.1700j0j8&sourceid=chrome&ie=UTF-8
Intermediate & Advanced SEO | | MJTrevens0 -
Would google consider this the anchor text?
Hi guys, For a button based link, can you define the anchor text google will use. I have attached screenshot of what i mean. Cheers. geavig
Intermediate & Advanced SEO | | bridhard80 -
Reclaiming Ranking positions in Google
We have a website we are working on that was ranking well in Google but since having a hosting upgrade has completely dropped in rankings. When a hosting upgrade was made, the developer added an incorrect robots.txt file that restricted the site from being found, hence resulting in lost rankings. We have since sorted out that issue so the robots.txt is OK. However, ranking results have yet to be reclaimed. We are unsure why these rankings haven't rebounded back, as it has been a while now. The site is https://www.brightonpanelworks.com.au. We have since also attempted to add a sitemap however to help the site be better crawled and to regain rankings, however, it appears that sitemap generators are having problems creating a sitemap for this site and we are not sure why. And we are not sure whether this may relate to why Google has not picked up on pages and ranking results have not be restored. If you have any ideas as to how we can reclaim rankings to the strong positions they were in previously, that would be much appreciated. We believe we may be missing something here that is not allowing webpages to be picked up and ranked by Google.
Intermediate & Advanced SEO | | Gavo0 -
Ranking on google search
Hello Mozzers Moz On page grader shows A grade for the particular URL,but my page was not ranking on top 100 Google search. Any help is appreciated ,Thanks
Intermediate & Advanced SEO | | sobanadevi0 -
E-Commerce Panda Question
I'm torn. Many of our 'niche' ecommerce products rank well, however I'm concerned that duplicate content is negatively effecting our overall rankings via Panda Algo. Here is an example that can be found through quite a few products on the site. This sub-category page (http://www.ledsupply.com/buckblock-constant-current-led-drivers) in our 'led drivers' --> 'luxdrive drivers' section has three products that are virtually identical with much of the same content on each page, except for their 'output current' - sort of like a shirt selling in different size attributes: S, M, L and XL. I could realistically condense 44 product pages (similar to example above) down to 13 within this sub-category section alone (http://www.ledsupply.com/luxdrive-constant-current-led-drivers). Again, we sell many of these products and rank ok for them, but given the outline for how Panda works I believe this structure could be compromising our overall Panda 'quality score', consequently keeping our traffic from increasing. Has anyone had similar issues and found that its worth the risk to condense product pages by adding attributes? If so, do I make the new pages and just 301 all the old URLs or is there a better way?
Intermediate & Advanced SEO | | saultienut0 -
Hide Aggregation from Google?
Google isn't a fan of aggregation, but sometimes it is a good way to fill out content when you cannot cover every news story there is. What I'm wondering is if anyone has continued to do any form of aggregation based on a category and hide that url from Google. Example: example.com/industry-news/ -- is where you'd post aggregation stories but you block robots from crawling that. We wouldn't be doing this for search value just value to our readers. Thoughts?
Intermediate & Advanced SEO | | meistermedia0 -
Google Preview not showing images
No matter which our pages i find in the SERP the Google Preview does not show images for www.spies.dk Try searching for "rejser til malaysia" on google.dk. The result www.spies.dk/malaysia is not showing images. Why is that? Using the "google preview tool" under labs in Google Webmaster Tools sys it found 13 errors on that page: | Ressource: | Information: http://images2.spies.dk/images/SiteID11/SiteLayout/logo-spies.png?v=4 | Indekseret http://images1.spies.dk/images/StaticLayout/Spies_hori_sRGB.png?v=1 | Indekseret http://images1.spies.dk/images/SiteID11/Button/search-button-text3.png?v=2 | Indekseret http://images2.spies.dk/images/Country/my1001_10_48.jpg?v=1 | Indekseret http://images2.spies.dk/images/SiteID11/Button/Opdater_bt.png?v=2 | Indekseret http://images1.spies.dk/images/SiteID11/Button/Sog_bt.png?v=3 | Indekseret http://images2.spies.dk/images/Country/my1002_2_22.gif?v=1 | Indekseret http://images2.spies.dk/images/Resort/bkikki1001_4_11.jpg?v=1 | Indekseret http://images2.spies.dk/images/SiteID11/Button/Vaelg_bt.png?v=7 | Indekseret http://images1.spies.dk/images/Resort/bkiskn1001_4_11.jpg?v=1 | Indekseret http://images1.spies.dk/images/Resort/kulkum1001_4_11.jpg?v=1 | Indekseret http://images1.spies.dk/images/Resort/lgklak1001_4_11.jpg?v=1 | Indekseret https://track.adform.net/serving/scripts/trackpoint/async/ | Indekseret |
Intermediate & Advanced SEO | | alsvik0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0