Changing URLs from sentence case to lower case
-
Hi Guys,
We are contemplating of changing our site URL structure from sentence case to all lowercase.
www.example.com/All-Products/Bedroom-Furniture/
www.example.com/all-products/bedroom-furniture/
We will use 301 redirect for old to new.
Its a 3 year old ecommerce site and currently rank very decent on serps.
The agency that does our seo is recommending this change and reckons that all lowecase URLs as preferred over our current URL structure.
My worry is we will lose our current ranking but agency advises that rankings will probably go lower or fluctuate for some time and get back to its original position or may even rank better in due course as we are doing a 301 redirect and once the site is crawled Google will know the change.
We are approaching Christmas and thenext 2 months are most busiest period of the year, we don't want to risk on traffic.
I would really appreciate if the community experts can advise,
Is it really that lowercase URLs are better than our current url structure?
By doing 301 will our rankings come back to same in "due course" ?
How much of a risk is it to do these changes at this time of the year?
Thanking you in advance,
Sohail
-
Just in case later in the future you want to turn all your URLs to lower case you can do something like this
In your .htaccess file insert this
ensure it is not a file on the drive first
RewriteCond %{REQUEST_FILENAME} !-s
RewriteRule (.*) rewrite-strtolower.php?rewrite-strtolower-url=$1 [QSA,L]Then in your root directory place a file called rewrite-strtolower.php and insert
if(isset($_GET['rewrite-strtolower-url'])) {
$url = $_GET['rewrite-strtolower-url'];
unset($_GET['rewrite-strtolower-url']);
$params = http_build_query($_GET);
if(strlen($params)) {
$params = '?' . $params;
}
header('Location: http://' . $_SERVER['HTTP_HOST'] . '/' . strtolower($url) . $params, true, 301);
}
exit();
?> -
Hello Guys,
Thank you for your reply and excellent advises. We have made a decision to drop the transformation all together and will continue with our existing URL structure.
Thank you all again.
Cheers !
-
For Google there is no preference for upper or lower case - so the proposed change will bring you no benefit. Even if the migration risk is very small, if you are close to your most important sales period - don't do it.
Dirk
-
By doing the 301 your agency is right you won't lose ranking but whenever you make a change, google needs time to take those changes in. They are right you will go down and back up. I don't see how you will go higher by changing the URL.
If the next few months are big times of the year for you than your better off waiting until after xmas to make the change. You have gone three years like this with no issue so really another few months won't hurt. It's not worth the risk because things can always go wrong and even more so when it comes to 301 URLs if something goes wrong it can really hurt.
Also when doing the change ask your SEO firm how they will be doing it. I find setting a RewriteRule in htaccess to change all uppercase URLs to lowercase URLs make it easier and safer than insure 301 is setup for each URL.
-
Sohail
I am not happy. Good question to ask. If it works - do not touch it. The first principal in SEO is do no harm.
I would consider terminating them... poor advice leading into the most important time for sales for you for the year. They sound like a web developer not an seo consultant.
Sorry I am a bit grumpy... but do not like it. Your intuition is spot on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance
Intermediate & Advanced SEO | | ennovators0 -
Canonical URL availability
Hi We have a website selling cellphones. They are available in different colors and with various data capacity, which slightly changes the URL. For instance: Black iphone, 16GB: www.site.com/iphone(black,16,000000000010204783).html White iphone, 16GB: www.site.com/iphone(white,16,000000000010204783).html White iphone, 24GB: www.site.com/iphone(white,24,000000000010204783).html Now, the canonical URL indicates a standard URL: But this URL is never physically available. Instead, a user gets 301 redirected to one of the above URLs. Is this a problem? Does a URL have to be "physically" available if it is indicated as canonical?
Intermediate & Advanced SEO | | zeepartner0 -
Redirect to url with parameter
I have a wiki (wiki 1) where many of the pages are well index in google. Because of a product change I had to create a new wiki (wiki 2) for the new version of my product. Now that most of my customers are using the new version of my product I like to redirect the user from wiki 1 to wiki 2. An example of a redirect could be from wiki1.website.com/how_to_build_kitchen to wiki2.website.com/how_to_build_kitchen. Because of a technical issue the url I redirect to, needs to have a parameter like "?" so the example will be wiki2.website.com/how_to_build_kitchen? Will the search engines see it as I have two pages with same content?
Intermediate & Advanced SEO | | Debitoor
wiki2.website.com/how_to_build_kitchen
and
wiki2.website.com/how_to_build_kitchen? And will the SEO juice from wiki1.website.com/how_to_build_kitchen be transfered to wiki2.website.com/how_to_build_kitchen?0 -
Website Re-Launch - New URLS / Old URL WMT
Hello... We recently re-launched website with a new CMS (Magento). We kept the same domain name, however most of the structure changed. We were diligent about inputting the 301 redirects. The domain is over 15 years old and has tons of link equity and history. Today marks 27 days since launch...And Google Webmaster Tools showed me a recently detected (dated two days ago) URL from the old structure. Our natural search traffic has take a slow dive since launch...Any thoughts? Some background info: The old site did not have a sitemap.xml. The relaunched site does. Thanks!
Intermediate & Advanced SEO | | 19prince0 -
What Should I Do With My URL Names?
I release property on my blog each week, and it has come to the point we will get property in the same area as we have had in the past. So, I name my URL /blah-blah-blah-[area of property]/ for the first property in that area right. Now I get a different property in that same area and the URL will have to be named /blah-blah-blah-[area of property]-2/. Now I'm not sure if this is a major issue or not, but I'm sure there must be a better way than this, and I don't really want to take down our past properties - unless you can give me good reason too, of course? So before I start getting URLs like this: /blah-blah-blah-[area of property]-2334343534654/ (well, ok, maybe not that bad! But you get my point) I wanted to see what everyones opinion on it is 🙂 Thanks in advance!
Intermediate & Advanced SEO | | JonathanRolande0 -
Capitals in url creates duplicate content?
Hey Guys, I had a quick look around however I couldn't find a specific answer to this. Currently, the SEOmoz tools come back and show a heap of duplicate content on my site. And there's a fair bit of it. However, a heap of those errors are relating to random capitals in the urls. for example. "www.website.com.au/Home/information/Stuff" is being treated as duplicate content of "www.website.com.au/home/information/stuff" (Note the difference in capitals). Anyone have any recommendations as to how to fix this server side(keeping in mind it's not practical or possible to fix all of these links) or to tell Google to ignore the capitalisation? Any help is greatly appreciated. LM.
Intermediate & Advanced SEO | | CarlS0 -
Is this Domain Change Worthwhile?
Hi- I have a client who has setup a new criminal law firm in the last few months. The URL is like: www.somenamelawyers.com ['somename' is the same # characters as their company name] I have run a successful AdWords a/c for them and many of the big traffic and conversion keywords include 'criminal lawyers'. From a SEO perspective, the long goal is to get traffic for 'criminal lawyers' and keywords that phrase match that. So I am considering migrating them to www.somenamecriminallawyers.com. I have researched this issue and understand the technicalities involved in moving. My question here is 'is this change worthwhile'. I think it is worthwhile because it really is in a sense rebranding them to be more clearly in a specific business domain, ie. criminal law. Also, they are a new outfit so they don't have a lot of backlinks yet. And mainly, they will get a SEO boost to their core keywords 'criminal lawyers'. Thanks in advance for your thoughts- Jules
Intermediate & Advanced SEO | | Juller0 -
Quick URL structure question
Say you've got 5,000 articles. Each of these are from 2-3 generations of taxonomy. For example: example.com/motherboard/pc/asus39450 example.com/soundcard/pc/hp39 example.com/ethernet/software/freeware/stuffit294 None of the articles were SUPER popular as is, but they still bring in a bit of residual traffic combined. Few thousand or so a day. You're switching to a brand new platform. Awesome new structure, taxonomy, etc. The real deal. But, historically, you don't have the old taxonomy functions. The articles above, if created today, file under example.com/hardware/ This is the way it is from here on out. But what to do with the historical files? keep the original URL structure, in the new system. Readers might be confused if they try to reach example.com/motherboard, but at least you retain all SEO weight and these articles are all older anyways. Who cares? Grab some lunch. change the urls to /hardware/, and redirect everything the right way. Lose some rank maybe, but its a smooth operation, nice and neat. Grab some dinner. change the urls to /hardware/ DONT redirect, surprise Google with 5k articles about old computer hardware. Magical traffic splurge, go skydiving. Panic, cry into your pillow. Get job signing receipts at CostCo Thoughts?
Intermediate & Advanced SEO | | EricPacifico0