How to increase Page Authority
-
Hi All,
I have had some free time lately and have wanted to try and figure out how Moz calculates page authority and what I can do to increase page authority.
For instance, I have a real estate site (As some of you may know already) and of course there are places like Zillow.com who have amazing Domain Authority and even page authority for a certain address. So this is just some random address to where most of the local sites I compete with have a PA of 1. Is there a way to get that PA up? Would it be sharing it on Social Media, or writing a blog post about it (which I of course would not want do do with every listing (hundreds) but was curious how Zillow could have such a high page rank on a property that maybe came up a day or two ago.
Examples: zillow: http://goo.gl/99A57C my site: http://goo.gl/K6xmW6
Thanks for any guidance!
-
Great insight again Dirk. So my thoughts here from what you said:
Right now you saw that my content and video's are a bit dry and generic. That is very true. I have actually had no time to go in and get deep with it, until now, which I have a plan set out to enrich the content greatly.
also, it was interesting that you said that the youtube video had no sound. Does that raise cause for concern to you because it's a video and most films aren't silent anymore? If so, this brings me to a super important question in my mind. A lot of these videos have a lot of views. **This question is for any and all that have knowledge on this subject. **Would you recommend I scrap this one? Or keep it up and shoot another one, but put the better video on it's respective neighborhood page and the other one (Stale one) just keep it out in cyber space? As many of those videos actually do rank.
Thanks so much for your Help Dirk and Chris. Much appreciated!!
-
Thanks Chris! When you say putting the video on my site and linking it to my original article, do you mean if I make a video for ABC subdivision that I would make a link from the youtube description to the original article? As well as post my video on that same article? If so, that's what I plan on doing.
Thanks!
-
Off course internal links would help. It would also help if you could enrich your content with data/content that Zillow is not providing. Video's could be indeed a good idea, floor plan, more info on the neighbourhood, schools, ...etc would be great.
As most people are not searching for individual homes, but rather for homes in a certain neighbourhood) - you could try to focus on enriching the content on these pages (if you check http://www.zillow.com/oxford-oh/ - it's not really rich in content - you could use your knowledge of this specific region to enrich your homepage. You already do this on your homepage - but it's very long, with few images and trying to tackle all kind of questions. Consider splitting this page in smaller chunks. You regional pages are better - but could still be enriched with more images, put links to other useful sources (schools,...), statistics about people who live there (average age, income,...). The video's you put are very static - and the one I checked had no sound. On your homepage you mention that Esplanade Ridge is the preferred area for alumni, parents of students - however on the detail page you mention nothing about this but rather a dry, almost technical description of the area.
Dirk
-
Dirk,
Thanks man. I do understand I can't outrank Zillow. That would be a never ending climb unless I had a few 10's of billions lying around and 3000 employees. I get that. And I do appreciate the insight.
What if I did internal links? Would that not help my page authority go up a bit if it's an internal link from the home page mabye? Or if I shot a youtube video and wrote a great description and then posted a link to that exact page? Any thoughts on that from anyone?
-
From the definition of Page Authority:
"Unlike other SEO metrics, Page Authority is difficult to influence directly. It is made up of an aggregate of metrics (MozRank,MozTrust, link profile, and more) that each have an impact on this score. This was done intentionally; this metric is meant to approximate how competitive a given site is in Google.com. Since Google takes a lot of factors into account, a metric that tries to calculate it must incorporate a lot of factors, as well."
In the case of Zillow - given the fact that this is a extremely strong domain - it's quite easy to guess where the strong Page Authority is coming from - lots of (internal) links from a very strong domain.
In your case, probably the best way to increase page authority is increase the strength of your domain: getting useful links), work on user engagement, having great content, ... and so on - with the knowledge that it will almost impossible to beat sites like Zillow (much like your local bookstore is facing the almost impossible task to beat Amazon).
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Can I Batch Upload URLs to get PA for many pages?
Howdy folks, I'm using advanced search operators to generate lists of long tail queries related to my niche and I'd like to take the batch of URLs I've gathered and upload them in a batch so I can see what the PA is for each URL. This would help me determine which long tail query is receiving the most love and links and help inform my content strategy moving forward. But I can't seem to find a way to do this. I went to check out the Moz API but it's a little confusing. It says there's a free version, but then it looks like it's actually not free, then I try to use it and it says I've gone over my limit even though I haven't used it yet. Anyone that can help me with this, I'd really appreciate it. If you're familiar with SEMRush, they have a batch analysis tool that works well, but I ideally want to upload these URLs to Moz because it's better for this kind of research. Thanks!
Moz Bar | | brettmandoes2 -
Why is Moz Crawling More Pages Than My Site Actually Has?
Hi I have a site that only has 5k pages but Moz has crawled 50K pages on the site when I initiated the site crawl. I don't exactly know why Moz is reporting me back so many pages but I was wondering why this is and if any of you out in the Moz community know anything about this. Thanks
Moz Bar | | drewstorys0 -
On-Page Grader "Sorry, but that URL is inaccessible."
We have a new client with a squarespace page. http://www.mountainhouseestate.com The Moz On-Page grader returns the error "Sorry, but that URL is inaccessible." for all pages. Possibly related, Google seems to hate their site. Even a search for "mountain house estate" returns lousy results. Bing/Yahoo has no problem with it.
Moz Bar | | Duke_Ferris1 -
On-Page Grader fails?
I have optimized the following page for the norwegian word "Dusjkabinett": https://www.vvskupp.no/Produkter/Baderom/Dusjkabinett The On-Page grader gives the URL an F-grade. BUT as you can see it seems like the tool fails in giving a correct report. See attachment. Can anybody help me understand? pCyEYaWd3
Moz Bar | | moggiew0 -
In Moz Medium Pro how many pages can you track for keyword rankings at a time? I know you can track up to 50 in Standard.
I would possibly like to upgrade my subscription from Standard to Medium because I want to be able to track more pages in Rank Tracker. Unfortunately, the product descriptions do not include how many pages you can track in Rank Tracker.
Moz Bar | | VacasaSEM0 -
Getting 'Sorry, but that URL is inaccessible' error msg when trying to run On-Page Grader
I just signed up for MOZ Pro for the first time today. Tried to run the 'on-page grader' tool on some of my pages but I'm getting a 'Sorry, but that URL is inaccessible' error msg. I have verified against the robot.txt file that the pages are NOT blocking any crawlers. Can anybody help?
Moz Bar | | spinoki0 -
SEOMOZ On page ranking reports update
I've recently made a load of changes to improve the on page ranking report grades for my site. I was givena C grade for this page: http://www.katalysticevents.com/luxury-wedding-teepee-hire-about/ based on two key phrases Wedding Tipi and Wedding Teepeee. I've made all the changes as advised (excluding H1 tag) by the report but when I rereun the report it's picking up old page data and showing the same problems. Is there some kind of cache thing I'm missing here? The confusing thing is I made the same series of changes for this page: www.katalysticevents.com/luxury-marquee-hire-services/ for Luxury marquee and luxury marquee hire and the results are fine...I've got an A grade. Examples are things like ALT image attirbutes which don't seem to show up on the first page but are fine on the second page.
Moz Bar | | EdoubleD
The site is a Word press site and I'm using the "All in one SEO pack" plugin. Can anyone advise?0