Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Self Referencing Links - Good or Bad?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Self Referencing Links - Good or Bad?

    Technical SEO
    4
    4
    4405
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • O2C
      O2C last edited by

      As an agency we get quite a few of our clients come to us saying "Ooo, this company just contacted me saying they've run an SEO report on my site and we need to improve on these following things"

      We had one come through the other day that had reported on something we had not seen in any others before.

      They called them self-referencing links and marked it as a point of action should be taken. They had stated that 100% of the pages on our clients website had self-referencing links.

      The definition of self-referencing is when there is a link on a page that is linking to the page you are currently on. So for example you're on the home page and there is a link in the nav bar at the top that says "Home" with a link to the home page, the page you are already currently on.

      Is it bad practice? And if so can we do anything about it as it would seem strange from a UI point of view not to have a consistent navigation. I have not heard anything about this before but I wanted to get confirmation before going back to our client and explaining.

      Thanks Mozzers!

      1 Reply Last reply Reply Quote 0
      • O2C
        O2C last edited by

        Great, as we thought!

        Thanks for the explanation, makes even more sense now!

        1 Reply Last reply Reply Quote 0
        • rjonesx. 0
          rjonesx. 0 @ThomasHarvey last edited by

          Well said. And on that note, I wouldn't trust the SEO advice of an email spammer 😉

          1 Reply Last reply Reply Quote 2
          • ThomasHarvey
            ThomasHarvey last edited by

            "it would seem strange from a UI point of view not to have a consistent navigation."

            You hit the nail on the head, imagine is a website like Amazon removed the link on their logo to the homepage from the homepage, some people click this on the homepage just because they're confused and if they don't see a page refresh they may be upset. It's also a LOT more work to implement this.

            I would argue a consistent navigation is good, as Google likes to follow a good structure, it's just causing you potential problems, what if you're using a CMS and you're on the blog, then you go to a blog article, do you remove the blog menu link as you're within the blog? There's just no real reason I can personally see for it.

            rjonesx. 0 1 Reply Last reply Reply Quote 4
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • rijwielcashencarry040

              Good robots txt for magento

              Dear Communtiy, I am trying to improve the SEO ratings for my website www.rijwielcashencarry.nl (magento). My next step will be implementing robots txt to exclude some crawling pages.
              Does anybody have a good magento robots txt for me? And what need i copy exactly? Thanks everybody! Greetings, Bob

              Technical SEO | | rijwielcashencarry040
              0
            • blrs12

              Good alternatives to Xenu's Link Sleuth and AuditMyPc.com Sitemap Generator

              I am working on scraping title tags from websites with 1-5 million pages. Xenu's Link Sleuth seems to be the best option for this, at this point. Sitemap Generator from AuditMyPc.com seems to be working too, but it starts handing up, when a sitemap file, the tools is working on,becomes too large. So basically, the second one looks like it wont be good for websites of this size. I know that Scrapebox can scrape title tags from list of url, but this is not needed, since this comes with both of the above mentioned tools. I know about DeepCrawl.com also, but this one is paid, and it would be very expensive with this amount of pages and websites too (5 million ulrs is $1750 per month, I could get a better deal on multiple websites, but this obvioulsy does not make sense to me, it needs to be free, more or less). Seo Spider from Screaming Frog is not good for large websites. So, in general, what is the best way to work on something like this, also time efficient. Are there any other options for this? Thanks.

              Technical SEO | | blrs12
              0
            • mshowells

              Fake Links indexing in google

              Hello everyone, I have an interesting situation occurring here, and hoping maybe someone here has seen something of this nature or be able to offer some sort of advice. So, we recently installed a wordpress to a subdomain for our business and have been blogging through it. We added the google webmaster tools meta tag and I've noticed an increase in 404 links. I brought this up to or server admin, and he verified that there were a lot of ip's pinging our server looking for these links that don't exist. We've combed through our server files and nothing seems to be compromised. Today, we noticed that when you do site:ourdomain.com into google the subdomain with wordpress shows hundreds of these fake links, that when you visit them, return a 404 page. Just curious if anyone has seen anything like this, what it may be, how we can stop it, could it negatively impact us in anyway? Should we even worry about it? Here's the link to the google results. https://www.google.com/search?q=site%3Amshowells.com&oq=site%3A&aqs=chrome.0.69i59j69i57j69i58.1905j0j1&sourceid=chrome&es_sm=91&ie=UTF-8 (odd links show up on pages 2-3+)

              Technical SEO | | mshowells
              0
            • mtthompsons

              Find all links in the site and anchor text

              Hi, Find all links in the site and anchor text and i need this done on my own website so i know if we dont have links that are anchored to numbers and punctuations that are not seen at all. Thanks

              Technical SEO | | mtthompsons
              0
            • Banknotes

              Do web pages have to be linked to a menu?

              I have a situation where people search for terms like, say 1978 one dollar bill. Even though there never was a 1978 one dollar bill.   I want to make a page to capture these searches but since there wasn't such a thing as a one dollar bill I don't want it connected to the rest of my content which is reality based.   Does that make sense? Anyway,  my question is,  can I publish pages that aren't linked to my menu structure but that will be searchable or, am I going to have to figure out a way to make these oddball pages accessible through my menu?

              Technical SEO | | Banknotes
              0
            • Zilla

              Move established site from .co.uk to .org - good or bad idea?

              I am currently considering moving our site from the current .co.uk domain to the .org version which we also own. The site is established and indexed for 7 years, ranks well and has circa 10k traffic per month which is mainly UK & US traffic. The reason for the change to the .org domain is to make the site more global facing and give us the opportunity to develop the site into multi language within directories (.org/es/ etc.) and then target those to the local search engines. For the kind of site it is (community based) it wouldn’t really work to split this into lots of separate country targeted domains. So the choice is to either stick with the .co.uk and add the other foreign language specific content in directories within the .co.uk or move to the .org and do the same (there is also a potential third option of purchasing the .com which is currently unused but that could be pricey!) We are also planning a big overhaul of the site with redesign, lots of added content and reorganisation of the site – but are thinking that it would be better to move the domain on a 1:1 basis first with the current design, content and URL structure in place and then do the other changes 2 or 3 months down the line. I have read up on SEOmoz, google guidelines etc on moving a site to a new domain and understand the theoretical approach of moving the site and the steps to take (1to1 301 redirects, sitemaps on old and new etc) and I will retain ownership of the .co.uk so the redirects can remain in place indefinitely. However having worked so hard to get the site to where it is in the search engines and traffic levels I am very worried about whether the domain change is a good move. I am more than happy to accept a temporary fluctuation in rankings & traffic for 1 – 4 weeks as reported may happen as long as I can be sure it will return after a temporary period and be as strong (or almost as strong) as the previous rankings / traffic. Looking for peoples experiences to give me the confidence / reassurance to go ahead with this or any info on why I shouldn’t Thanks in advance for your advice. Adrian.

              Technical SEO | | Zilla
              0
            • jwdesign

              Is link cloaking bad?

              I have a couple of affiliate gaming sites and have been cloaking the links, the reason I do this is to stop have so many external links on my sites. In the robot.txt I tell the bots not to index my cloaked links. Is this bad, or doesnt it really matter? Thanks for your help.

              Technical SEO | | jwdesign
              0
            • MarloSchneider

              How to find links to 404 pages?

              I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately.  I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?

              Technical SEO | | MarloSchneider
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.