Onpage Reviews, SEO & Traffic Uplift
-
Hi
I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.
I'd like to push it in my company, however it would be great to show them some results from a case study.
Thank you!
-
Awesome thanks, I'm on the right track then
-
I think the key point there is not the schema markup per se, but the fact that the reviews can be original content on that and that can help the page rank. That is the angle you want to start with with the Schema being the icing on the top. Improving the thin pages is the key first step. Lots of stuff out there on how Google does not like thin/duplicate content.
-
Great thanks! I'll give these a read
-
Hey
This is very helpful thank you. My main issue and motivation for doing this is to add to the thin product content we have on the pages.
I know we need a lot more content in terms of video etc, but I thought reviews could be a place to start. We have reviews already, but they're currently on a third party pop up and not on our site - so won't get crawled.
Thanks for the articles!
-
Markup for reviews will not help you rank for SEO directly. That said, if the page already ranks, then Schema markup for reviews that then shows in a rich snippet helps with your CTR on that position (and this helps solidify your position as Google sees the action on your result).
I cant find the reference, but wanted to mention, there was a recent article showing that you actually get a higher CTR in position #2 with some sort of rich snippet vs something in #1 position without a rich snippet. See if you can find it (or maybe someone else here can) for some reason my Google skills are failing me right now and I cannot find it. I must need more coffee. :-).
I cant release the actual data for client privacy reasons, but I can say from my own experience, we had a bunch of our pages on page 1 (usually top 3) for various local searches with review data marked up and the snippets would show for the reviews. There was a change in how the schema validated and we saw a ~6% drop in traffic to those pages when the snippets on the search results went away - this was with no significant ranking changes. We corrected the markup, Google crawled the site like crazy within 24 hours and we had our snippets and traffic back. It was pretty amazing to watch and validated everything I had seen others talk about.
Separately, I just got back from PubCon. Ton of people talking about using markup, most notably Duane Forrester from Bing. He spent half his keynote talking about advances in machine learning and the other half talking about how we all needed to use Schema.org. In other words, computers are getting smarter and smarter, but if you can, please help them out with markup.
Hope this helps you figure things out.
-
Unfortunately, many of these case studies are from agencies trying to sell their service.
Here are some I found that may help:
- https://vwo.com/blog/ecommerce-optimization-customer-reviews-increases-sales/
- http://www.bazaarvoice.com/case-studies/onedirect-case-study.html
- http://mountaineerdebbie.blogspot.com/2015/03/e-commerce-retailer-case-study.html
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
Blogger API and SEO
My company wants to move their blog from example.blogger.com to company.com/blog They want to do it by using Blogger API to surface posts on company.com/blog What are SEO considerations for this?
Intermediate & Advanced SEO | | georgeanthonyporrata0 -
Technical SEO Issues - Traffic Drop
Hi guys, I hope you're all doing well! We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing. Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue. However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented. Our website is www.mrnutcase.com If any of you have any ideas, I'd love to hear some of them. Greatly appreciated, Danny
Intermediate & Advanced SEO | | DannyNutcase0 -
Reviewing Category & Tag policy - Update
I recently (http://moz.com/community/q/less-tags-better-for-seo) started reviewing my category and tag policy, and things have been going very well. I thought I would share what I have done: Removed all tags from site Added unique descriptions for each post for the category excerpt. Only had the category description on the first page and use the description like a post to summarise and interlink to sub-categories or posts. This keeps pages from slipping down the number of clicks until it can be reached, improving link juice distribution. I also reduced the number of posts showing to 5, to allow more focus on the description (main part) of the category post. To add the category description on the first category page only in Wordpress, you need to go to the category.php or archive.php and change: to The overall aim was to have a hierarchal resource contained in the category page description. Whilst this is still a work in progress, you can see an example of what I am trying to achieve here: https://www.besthostnews.com/web-hosting-tutorials/cpanel/ https://www.besthostnews.com/web-hosting-tutorials/cpanel/mail/ If you have any further tips and advice as I continue to implement this (with good results so far), please feel free. Also, you can use the Visual Term Description Editor plugin to allow the wysiwyg editor for the category descriptions.
Intermediate & Advanced SEO | | TheWebMastercom1 -
What can you do about negative SEO?
We have a list of 240 domains (look exactly the same) linking to our site for a certain keyword. over 3000 links in total. It means that 50% of our keywords are this keyword and it's not a branded keyword which can affect us in the long term. I have done a WHOIS search and found a name, email and number. Vikas Kumar. I linkedin searched him and found his "legit" SEO site which has EXACTLY the same registration details as the spam sites. I emailed him and he said it would cost 5$ a link removal. I phoned him and he DENIED these emails. He then denied owning these sites etc. We have disavowed them but the anchor text % is still affecting us. Is there anything we can do? I know negative SEO isn't illegal but it's really frustrating. Anyone else had any problems with this type of thing?
Intermediate & Advanced SEO | | AndyB_UK1 -
Redirection - Seo trick?
Hi, After analyzing the site I found several Redirections of exact match domains. With different domain name extensions. Is Seo trick? Is the second website which i fond that is using this technique. Can anyone gives more details? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Mobile SEO
Hi there, My website when searching via mobile is now showing the mobile version of the site in SERPs, well for quite sometime now to be honest, anyway the ranking in mobile are no different to what they are on desktop, is there actually anything I can do to influence my mobile SERPs? 9 times out of 10 it's desktop websites that are ranking about me in mobile search. Any help would be appreciated.
Intermediate & Advanced SEO | | Paul780 -
E-Commerce SEO
Dear SeoMoz fans, I'm really glad to be a part of the community. Just have a quick question. I run a marketplace similar to eBay where users sell the products. I would like some suggestions on how to effectively proceed with SEO for an ecommerce marketplace of this type. Should I be proceed developing product review or product comparison landing pages and build links towards them as often suggested or should I consider alternative marketing methods? Looking forward to your replies.
Intermediate & Advanced SEO | | buzzmartseo0