Adjustable Bounce Rate
-
Hi
I've been looking at analysing bounce rate in more depth, I wondered what people's views on adjustable bounce rate were? I've been reading this article http://searchenginewatch.com/sew/how-to/2322974/how-to-implement-adjusted-bounce-rate-abr-via-google-tag-manager-tutorial
Is it worth adding this? Or is it just as useful to look at time on page over bounce rate?
-
I've only just seen this
Thank you! I'll try and get to grips with User Flow, I need to dedicate some time to analysing the data
Becky
-
Hi
Thank you for the reply. I have looked at User Flow but I tend to get a bit lost in the amount of data and finding exactly what I need.
Can you segment and filter this by landing page?
I can see the drop offs, but not the drop off for new users - or is this report based on new users only?
Thank you!
-
Hi Becky,
You are correct - normally if a tag is fired it won't be counted as bounce (unless you set "noninteraction=true" - check https://support.google.com/analytics/answer/1033068#NonInteractionEvents)
Dirk
-
Amazing thanks!
-
Picking up on Dirk saying:
I prefer to know if people scroll to the end of the page (so I assume they have read the article) rather than just put an arbitrary time to fire an event.
This was shared the other day - it's a way of pulling in scroll-depth data into your Google Analytics reports. Incredibly useful:
-
Thanks, for me I think I want to know what pages people find useful and what ones they don't but with ecommerce it's a bit more difficult.
My overall goal is to provide content the user wants to see on product pages.
On that last point, I thought that when you add code to fire an event when someone has been on a page for X amount of time, if they only access this page, but you've set this event - it won't be counted as a bounce?
I'll read up on the ecommerce tracking too thanks!
-
It can be useful - it depends on what you want to know. If you do not implement either of them - the time on site will not be correct as there will be no time on site calculated for bounced visits.
Personally - I prefer to know if people scroll to the end of the page (so I assume they have read the article) rather than just put an arbitrary time to fire an event. It will in both cases make the time measurement on your site more accurate. Both ways of measurement will reduce the bounce rate.
I think it's certainly useful for e-commerce - but then I would rather use enhanced e-commerce tracking.
I don't really understand what you mean with "I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?" - could you explain?
Dirk
-
Hi Dirk,
Thanks for your response. So are you saying Adjustable Bounce rate is also not beneficial?
I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?
I'll also look into the content tracking you mentioned - is this also useful for ecommerce? I'm not always expected people to scroll right to the end of pages.
Thanks
-
Time on page has the same issue - suppose somebody visits your site - spends 10 minutes reading an article & then goes to another site. It will be counted as a bounced visit - but even worse - the 10 minutes spend on your site will not be measured in Analytics (check http://cutroni.com/blog/2012/02/29/understanding-google-analytics-time-calculations/)
This is one of the advantages of the Advanced Content tracking - it measures better what people are doing on your site. The fact that the bounce rate decreases for me isn't the big win - the fact that you get better time measurement on site & that you can check the interaction (do they scroll to the end) are the things that bring benefit.
If you don't want to use the tag manager - you can also do this with the normal tracking code: http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/ (Cutroni is the Analytics Advocate @Google)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have a "click rate juice" question would like to know.
Hello I have a "click rate juice" question would like to know. For example. I created a noindex site for a few days event purposes. Using a random domain like this: event.example.com. Expecting 5000+ clicks per day. Is it possible to gain some traffic juice from this event website domain "example.com" to my other main site "main.com" but without exposing its URL. Thought about using 301 redirecting "example.com" to "main.com". But it will reveal the example-b.com to the general public if someone visits the domain "example.com". Also thought about using a canonical URL, but it would not be working because the event site is noindex. or it would not matter at all 🤔 Wondering if there is a thing like this to gain some traffic juice for another domain? Thanks
Intermediate & Advanced SEO | | Blueli0 -
I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | bigskyinc0 -
We 410'ed URLs to decrease URLs submitted and increase crawl rate, but dynamically generated sub URLs from pagination are showing as 404s. Should we 410 these sub URLs?
Hi everyone! We recently 410'ed some URLs to decrease the URLs submitted and hopefully increase our crawl rate. We had some dynamically generated sub-URLs for pagination that are shown as 404s in google. These sub-URLs were canonical to the main URLs and not included in our sitemap. Ex: We assumed that if we 410'ed example.com/url, then the dynamically generated example.com/url/page1 would also 410, but instead it 404’ed. Does it make sense to go through and 410 these dynamically generated sub-URLs or is it not worth it? Thanks in advice for your help! Jeff
Intermediate & Advanced SEO | | jeffchen0 -
Should I set a max crawl rate in Webmaster Tools?
We have a website with around 5,000 pages and for the past few months we've had our crawl rate set to maximum (we'd just started paying for a top of the range dedicated server at the time, so performance wasn't an issue). Google Webmaster Tools has alerted me this morning that the crawl rate has expired so I'd have to manually set the rate again. In terms of SEO, is having a max rate a good thing? I found this post on Moz, but it's dated from 2008. Any thoughts on this?
Intermediate & Advanced SEO | | LiamMcArthur0 -
Big drop in bounce rate suddenly
Our site had a huge drop in bounce rate in one day (went from 10% to 3%) and it has stayed that way. What could cause this? P4bYpNF.png
Intermediate & Advanced SEO | | navidash0 -
Better for SEO to No-Index Pages with High Bounce Rates
Greeting MOZ Community: I operate www.nyc-officespace-leader.com, a New York City commercial real estate web site established in 2006. An SEO effort has been ongoing since September 2013 and traffic has dropped about 30% in the last month. The site has about 650 pages. 350 are listing pages, 150 are building pages. The listing and building pages have an average bounce rate of about 75%. The other 150 pages have a bounce rate of about 35%. The building and listing pages are dragging down click through rates for the entire site. My SEO firm believe there might be a benefit to "no-index, follow" these high bounce rate URLs. From an SEO perspective, would it be worthwhile to "no-index-follow" most of the building and listing pages in order to reduce the bounce rate? Would Google view the site as a higher quality site if I had these pages de-indexed and the average bounce rate for the site dropped significantly. If I no-indexed these pages would Google provide bette ranking to the pages that already perform well? As a real estate broker, I will constantly be adding many property listings that do not have much content so it seems that a "no-index, follow" would be good for the listings unless Google penalizes sites that have too many "no-index, follow" pages. Any thoughts??? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Conversion Rate Services?
Who do you recommend for Conversion Rate Optimization services?
Intermediate & Advanced SEO | | AWCthreads0 -
Is there any delay between crawling a page by google and displaying of the ratings in rich snippet of the results in google?
Is there any delay between crawling a page by google and displaying of the ratings in rich snippet of the results in google?
Intermediate & Advanced SEO | | NEWCRAFT0