Adjustable Bounce Rate
-
Hi
I've been looking at analysing bounce rate in more depth, I wondered what people's views on adjustable bounce rate were? I've been reading this article http://searchenginewatch.com/sew/how-to/2322974/how-to-implement-adjusted-bounce-rate-abr-via-google-tag-manager-tutorial
Is it worth adding this? Or is it just as useful to look at time on page over bounce rate?
-
I've only just seen this
Thank you! I'll try and get to grips with User Flow, I need to dedicate some time to analysing the data
Becky
-
Hi
Thank you for the reply. I have looked at User Flow but I tend to get a bit lost in the amount of data and finding exactly what I need.
Can you segment and filter this by landing page?
I can see the drop offs, but not the drop off for new users - or is this report based on new users only?
Thank you!
-
Hi Becky,
You are correct - normally if a tag is fired it won't be counted as bounce (unless you set "noninteraction=true" - check https://support.google.com/analytics/answer/1033068#NonInteractionEvents)
Dirk
-
Amazing thanks!
-
Picking up on Dirk saying:
I prefer to know if people scroll to the end of the page (so I assume they have read the article) rather than just put an arbitrary time to fire an event.
This was shared the other day - it's a way of pulling in scroll-depth data into your Google Analytics reports. Incredibly useful:
-
Thanks, for me I think I want to know what pages people find useful and what ones they don't but with ecommerce it's a bit more difficult.
My overall goal is to provide content the user wants to see on product pages.
On that last point, I thought that when you add code to fire an event when someone has been on a page for X amount of time, if they only access this page, but you've set this event - it won't be counted as a bounce?
I'll read up on the ecommerce tracking too thanks!
-
It can be useful - it depends on what you want to know. If you do not implement either of them - the time on site will not be correct as there will be no time on site calculated for bounced visits.
Personally - I prefer to know if people scroll to the end of the page (so I assume they have read the article) rather than just put an arbitrary time to fire an event. It will in both cases make the time measurement on your site more accurate. Both ways of measurement will reduce the bounce rate.
I think it's certainly useful for e-commerce - but then I would rather use enhanced e-commerce tracking.
I don't really understand what you mean with "I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?" - could you explain?
Dirk
-
Hi Dirk,
Thanks for your response. So are you saying Adjustable Bounce rate is also not beneficial?
I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?
I'll also look into the content tracking you mentioned - is this also useful for ecommerce? I'm not always expected people to scroll right to the end of pages.
Thanks
-
Time on page has the same issue - suppose somebody visits your site - spends 10 minutes reading an article & then goes to another site. It will be counted as a bounced visit - but even worse - the 10 minutes spend on your site will not be measured in Analytics (check http://cutroni.com/blog/2012/02/29/understanding-google-analytics-time-calculations/)
This is one of the advantages of the Advanced Content tracking - it measures better what people are doing on your site. The fact that the bounce rate decreases for me isn't the big win - the fact that you get better time measurement on site & that you can check the interaction (do they scroll to the end) are the things that bring benefit.
If you don't want to use the tag manager - you can also do this with the normal tracking code: http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/ (Cutroni is the Analytics Advocate @Google)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We 410'ed URLs to decrease URLs submitted and increase crawl rate, but dynamically generated sub URLs from pagination are showing as 404s. Should we 410 these sub URLs?
Hi everyone! We recently 410'ed some URLs to decrease the URLs submitted and hopefully increase our crawl rate. We had some dynamically generated sub-URLs for pagination that are shown as 404s in google. These sub-URLs were canonical to the main URLs and not included in our sitemap. Ex: We assumed that if we 410'ed example.com/url, then the dynamically generated example.com/url/page1 would also 410, but instead it 404’ed. Does it make sense to go through and 410 these dynamically generated sub-URLs or is it not worth it? Thanks in advice for your help! Jeff
Intermediate & Advanced SEO | | jeffchen0 -
Does this setup meet the ratings rich snippet guidelines?
Hey everyone, I am setting up a few product landing pages and hope to be able to see the star ratings via the search engine. I attached a screenshot of the SCHEMA code included on the page and results from the testing tool. On each landing page there are 3 reviews taken from the product page and the overall rating of the product. There are also 2 links directly to the product page. Google states that: Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content. Do you guys think the landing page set up I described above is sufficient to comply with google's guidelines? yafujZe.jpg
Intermediate & Advanced SEO | | TVape0 -
Google Analytics: how to filter out pages with low bounce rate?
Hello here, I am trying to find out how I can filter out pages in Google Analytics according to their bounce rate. The way I am doing now is the following: 1. I am working inside the Content > Site Content > Landing Pages report 2. Once there, I click the "advanced" link on the right of the filter field. 3. Once there, I define to "include" "Bounce Rate" "Greater than" "0.50" which should show me which pages have a bounce rate higher of 0.50%.... instead I get the following warning on the graph: "Search constraints on metrics can not be applied to this graph" I am afraid I am using the wrong approach... any ideas are very welcome! Thank you in advance.
Intermediate & Advanced SEO | | fablau0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
Adding video snippet caused drop of star rating snippet in google SERP. Any solution to show both?
We are using on our product pages review schema markup which showed up well in google SERP. Now we added schema video markup as well and google shows in SERP now only the video snippet, but not the review snippet anymore. Any idea whether there may be a solution to show both video and review snippets?
Intermediate & Advanced SEO | | lcourse0 -
Bounce rate and average visit time in an e-commerce site
Dear all, I am managing a Belgian online pharmacy (www.pharma2go.be) . The online pharmacy has a quite high bounce rate (+/- 79%) and low avg. visit time (< 1 minute). This could somehow be related to a choices that have been made in the past to also build the site in English (but without English product texts available - only Dutch and French). The reason is that people all over Europe could order. Another reason could be that also product on prescription are shown which cannot be ordered. This was chosen to still offer the visitors the product leaflets as a service. I am wondering if it would be beneficial for SEO to remove the English version and the on prescription products. At least if this would lower bounce rate and increase the average visit time. Thanks for your input. Kindest regards, Stefaan
Intermediate & Advanced SEO | | stefaanva0 -
EBay ratings on site rich snippets
Hi I run an e-commerce site and we also sell via eBay. Our eBay feedback is currently around 4000 positive reviews. I know you you can (potentially) display star ratings in the search results using rich snippets - my question is do you think it is acceptable to display your eBay ratings on your website using rich snippets? Regards Tom
Intermediate & Advanced SEO | | windowtint0 -
Blog - on the domain or place on separate site, now that Panda ranks for bounce, TOP, depth of visit
Over 10 years ago, we decided to run our blog external to our main website. contrary to conventional wisdom then, we thought we’d have more control/opps for generating external anchor text links, plus working in a bona fide blog software environment (WP). As we had hoped, the blog generated alot of strong inbound links, captured inbound links of it own from other sites and I think, helped improve our SERPs and traffic. Once the blog was established and with the redesign of the website, we capitulated, and finally moved the blog onto the main domain. After reading a number of pieces on Panda and the new reality of SEO, sounds like bounce rates (in particular), time on page, and other GA measures may have a more profound influence on google rankings now. Given that blogs are notoriously for high bounce rates (ours is), low time on site, depth of visit, seems logical that it adversely affects our site averages for the main domain). Is it time to re-consider pulling our blog off the main domain to reassert the ‘true’ GA measures of the main domain? I guess it still gets down to the question... is the advantage of all the inbound links to the blog on the main domain of greater value than moving the blog off-site and reasserting better 'site stats' for google's pando algo? Thanks.
Intermediate & Advanced SEO | | ahw0