How to get an Updated Logo in Search Results?
-
I'm having trouble getting a new logo in search results. My company, RealSelf, updated our logo over a year ago and both Google and Bing continue to show our old logo in image results. Worst of all, this means that when people look for our logo, they find the wrong one and include that in new, external content.
Here's a list of what we've tried:
- We've modified all the logos on our site with the new one (not including a few PDF whitepapers from before the redesign
- Added schema.org logo and organization markup
- Featured a high resolution image on our "Logos" page (top result for "RealSelf logo")
- Verified wikipedia has the proper image
- Modified all social profile logos: Twitter, Facebook, G+, etc..
- Begun outreach efforts to have high ranking image results update our logo
I'm wondering if there are other ideas besides getting more creative/successful with our outreach tactics?
-
Thanks for helping Dirk!
-
Dirk's suggestions are perfect. In addition, I would add a few things.
First just to check, this is your real new logo now? http://fi.realself.com/images/layout/logo.png?1398004321
When you do the image search in Google, just look at where all the old images are located. For example I would go through ALL of the results, not just Dr Ellen - like this one shows up for me: http://www.elitemdspa.com/realself-testimonials/
Contact all websites that are using your old logo and ask them to update to the new one.
-
Point 6 seams to be the most important one - make sure they update all the logo's (most of the results I get seem to be affiliated with your company - so this shouldn't be to difficult to do).
Example: http://drellen.com/realself-reviews/ - the logo is changed in the body - but the bigger logo is still the old one.
On your site - rename your logo to real-self-logo.png & make the alt "Real Self Logo" to make it very obvious that the image = your logo
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should our rebranded company update our existing Instagram profile or delete it and start from scratch?
Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route. Any thoughts?
Branding | | RyanHeffernon0 -
Does having a lot traffic off branded search terms boost non-branded terms?
A site I work for has tons of organic traffic coming from branded terms like BRAND, www.brand.com, BRAND + Product, BRAND + question, etc. They also have a lot of non-branded terms, coming through. Overall a strong site. I've also seen websites for lawyers on TV with plenty of spammy links, almost no good ones, but nonetheless they rank well for their terms. My intuition says these are related, that the more people search for your brand, the more Google recognizes your authority relative to your keywords. Is this possible, or am I misguided?
Branding | | krausdigital0 -
Opinions For Getting Worthwhile Links For Longevity
Hi Everyone, I have just joined the Moz community and have been reading through a lot of content. I have a question and I would like to put it out to all of the professional digital marketers here to hear their take on it. Basically I work for a construction company that has developed a way to build extensions to houses which is environmentally friendly and cost effective. Obviously the house extensions market is pretty competitive and I need to work out how I can make headway into the market for the digital marketing side of things. The website is still under construction and I am having it built in order to will viewers to enter their contact details for more information as well as provide lots of useful content that show why the product will be more cost effective than say a standard timer frame constructed house extension. We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well. What I would like advice on is how would you start to build quality links to a site like this. We are not going for just local trade but more national (UK). The main thing is that we have longevity and I know it wont happen very quickly but I want to ensure that we do things the right way. Thanks Barry
Branding | | newbiebarry0 -
Where Does Google Pull the Photo From When You Search For Your Brand?
Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1
Branding | | CSawatzky0 -
Path to getting reviews on Google and Yelp
Yelp and Google, what would be the right path customers have to follow in order for their reviews to be posted and more importantly, to stay there?
Branding | | echo10 -
Authorship/publisher markup - Author photo vs. company logo
I'm trying to get a company logo to show up next to the search results for a search on [company name] AND a separate author photo to show next to the About page of the author of the same site for a search on [author name] There is author markup on the company's "About" page and Google's structured data testing tool shows that that page is correctly configured to show the author pic. There is publisher markup on the home page and the tool shows that the page is correctly configured to show the company logo. However, no company logo shows up in the search results for the [company name] search--just an author pic next to the "about" page for the [author name] search. if I add author markup to the homepage in addition to the publisher markup, I get the author pic showing up for both [author name] and [company name] searches. How is anyone making this work? Thanks.
Branding | | Chris.Menke0 -
Google+ Pages and an unknown owner...how do I claim it or get it removed?
Hello, I am working on a clients social networking campaign and have found a Google+ page for their company. It looks like it was created approx a year ago. The client doesn't know who created it or what account has control of it in their network. I need to make a Google+ page for them so I can use it in their marketing that I can actually access. I was wondering if anyone has any insight on how I can either: Find the owner/email that is associated with the Google+ Page? or Have it removed so I can create a fresh one? which I know I can report the page as compromised but will that work in a timely manner? Please any thoughts or feedback would be greatly appreciated, and thanks!! 🙂 Jeff
Branding | | allstatetransmission0
