SEO companies that own linking properties
-
Hi everyone,
I do some SEO work for a personal injury attorney, and due to his profession, he gets cold-called by every digital marketing company under the sun. He recently got called by a company that offers packages that include posting in multiple directories (all on domains they own), creating subdomains for search listings, and PR services like writing and distributing press releases for distribution to multiple media outlets. The content they write will obviously not be local. All this and more for less than $500 a month!
I'm curious if any of you have any experience with companies like this and whether you consider them black hat. I realize I'm asking you to speculate on a very broad description of what they offer, but their linking strategies sound risky to me. What experiences have you had with companies like this? Do you know anyone who has ever gotten a penalty using these tactics?
Thanks, in advance, for sharing your thoughts.
-
You just confirmed everything I suspected. Thank you!
-
posting in multiple directories (all on domains they own)
This is a "link network". Google is getting good at identifying their footprints and busting them and all of the sites that they link to. Dangerous.
When you finally divorce this company they will yank all of your links, then call your competitors and sell them the links that you just gave up. Bam, you drop and competitors shoot up above you. Your competitors will think these guys are genius because they kicked your butt.
Or, they don't wait for you to leave, they wait just enough for you to get improved rankings and business, then, just when you are enjoying the bigger money, they call your competitors, sell them links, competitors shoot up in the rankings above you, then they call you and say... Need more links?
Be careful.PR services like writing and distributing press releases for distribution to multiple media outlets
This is likely a good way to get poorly-done, duplicate content, posted all over the web with your attorney's face on it. :-0
whether you consider them black hat
Oh, yeah! (personal opinion only - weasels in black hats) Some of the work you list is against Google's webmaster quality guidelines and will get you in trouble with their Penguin Algorithm.
their linking strategies sound risky to me
Do you know anyone who has ever gotten a penalty using these tactics?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide nav linking from subdomain to main domain
I'm working on a site that was heavily impacted by the September core update. You can see in the attached image the overall downturn in organic in 2019 with a larger hit in September bringing Google Organic traffic down around 50%. There are many concerning incoming links from 50-100 obviously spammy porn-related websites to just plain old unnatural links. There was no effort to purchase any links so it's unclear how these are created. There are also 1,000s of incoming external links (most without no-follow and similar/same anchor text) from yellowpages.com. I'm trying to get this fixed with them and have added it to the disavow in the meantime. I'm focusing on internal links as well with a more specific question: If I have a sitewide header on a blog located at blog.domain.com that has links to various sections on domain.com without no-follow tags, is this a possible source of the traffic drops and algorithm impact? The header with these links is on every page of the blog on the previously mentioned subdomain. **More generally, any advice as to how to turn this around? ** The website is in the travel vertical. 90BJKyc
White Hat / Black Hat SEO | | ShawnW0 -
Drastic surge of link spam in Webmaster Tools' Link Profile
Hello all I am trying to get some insights/advice on a recent as well as drastic increase in link spam within my Webmaster Tools' Link Profile. Before I get into more detail, I would like to point out, that I did find some relevant MOZ community posts addressing this type of issue. However, my link spam situation may have to be approached from a different angle, as it concerns two sites at the same time and somewhat in the same way. Basically, starting in July 2017, from one day to the other, a multitude of domains (50+) is generating link spam (at least 200 links a month and counting) and to cut a long story short, I believe the sites are hacked. This is because most of the domain names sound legit and load the homepage, but all the sub-pages linking to my site contain "adult" gibberish. In addition, it is interesting to see, that each sub-page follows the same pattern, scraping content from my homepage including the on-page links - that generate the spammy backlinks to my sites - while inserting the adult gibberish in between (basically it's all just text and looks like as if a bot is at work). Therefore, it's not like my link is being inserted "specifically" into pages or to spam me with the same anchor text over and over. So, I am not sure what kind of link spam this really is (or the purpose of it). Some more background information: As mentioned above, this link spam (attack?) is affecting two of my sites and it started off pretty much simultaneously (in addition, the sites focus on a competitive niche). The interesting detail is, that one site suffered a manual penalty years ago, which has been lifted (a disavowal file exists and no further link building campaigns have been undertaken after the cleanup), while the other site has never seen any link building efforts - it is clean, yet the same type of spam is flooding that websites' link profile too. In the webmaster forums the overall opinion is, that Google ignores web spam. All well. However, I am still concerned, that the dozens of spammy links pointing to the website "with a history" may pose a risk (more spam on a daily basis on both sites though). At the same time I wonder, why the other "clean" site is facing the same issue. The clean sites' rankings do not appear to be impacted, while the other website has seen some drops, but I am still observing the situation. Therefore, should I be concerned for both sites or even start an endless disavowal campaign on the site with a history? PS: This MOZ article appears to advice so: https://moz.com/blog/do-we-still-need-to-disavow-penguin "In most cases, sites that have a history of collecting unnatural links tend to continue to collect them. If this is the case for you, then it’s best to disavow those on a regular basis (either monthly or quarterly) so that you can avoid getting another manual action." What is your opinion? Sorry for the long post and many thanks in advance for any help/insight.
White Hat / Black Hat SEO | | Hermski0 -
How do I deal with Negative SEO (Spammy Links)?
For the past 12 months, our website has been hit by spammy links with annoying anchor text. We suspected one of our competitor are deploying negative SEO on us. The image is an example of the sites and anchor text we have been spammed with. The frequency is about 1 - 2 spammy links a day. I have a few questions from here onwards: Does those links affect our SEO? (Most are mainly nofollow) Other than disavow, what other stuff can I do? How will google and other search engines see this incident? TcmFsti
White Hat / Black Hat SEO | | Changsst0 -
What is your opinion on link farm risks and how do I explain this to a client?
Hi All, I have a new monthly retainer client who still has a $600/month "linkbuilding" contract with a large national advertising/directory organization (I won't name them but I'm sure you can guess). I just got a "linking" report and it's filled with garbage: Comment spam (on huffington post). Fake G+ Account Links from multiple sites with Domain Authority of 1 (http://encirclehealth.net/, http://livingstreamhealth.co/ , etc). These have no "about" sections, no ads, no products - just blatant link farms. I've told the client that these links pose a danger in Google, that he should get them to remove them, and that he should request a refund. Their rep is pushing back hard and saying there's absolutely nothing to worry about. Am I overestimating how bad/dangerous these are? How would you explain to the client the risks? I've already shared a report and my recommendations with the client but am really just looking for some affirmation of my position that these MUST get removed. Any advice much appreciated!
White Hat / Black Hat SEO | | PlusROI0 -
How to stop links from sites that have plagurized my blogs
I have been hit hard by Penguin 2.0. My webmaster explains that I have many links to my articles (a medical website with quality content) from "bad sites." These sites publish my articles with my name and link to my site and it appears I have posted my articles on their site although I have not posted them-theses sites have copied and pasted my articles. Is there a way to prevent sites from posting my content on their site with links to my site?
White Hat / Black Hat SEO | | wianno1681 -
Recovering From Black Hat SEO Tactics
A client recently engaged my service to deliver foundational white hat SEO. Upon site audit, I discovered a tremendous amount of black hat SEO tactics employed by their former SEO company. I'm concerned that the efforts of the old company, including forum spamming, irrelevant backlink development, exploiting code vulnerabilities on BB's and other messy practices, could negatively influence the target site's campaigns for years to come. The site owner handed over hundreds of pages of paperwork from the old company detailing their black hat SEO efforts. The sheer amount of data is insurmountable. I took just one week of reports and tracked back the links to find that 10% of the accounts were banned, 20% tagged as abusive, some of the sites were shut down completely, WOT reports of abusive practices and mentions on BB control programs of blacklisting for the site. My question is simple. How does one mitigate the negative effects of old black hat SEO efforts and move forward with white hat solutions when faced with hundreds of hours of black gunk to clean up. Is there a clean way to eliminate the old efforts without contacting every site administrator and requesting removal of content/profiles? This seems daunting, but my client is a wonderful person who got in over her head, paying for a service that she did not understand. I'd really like to help her succeed. Craig Cook
White Hat / Black Hat SEO | | SEOptPro
http://seoptimization.pro
info@seoptimization.pro0 -
Are unusual chinese links likely to be black hat?
Hello, I noticed that this onepage website: http://www.clearpixel.net/ ranks at #11 for web design London so I did some research using SEO Moz Pro. Turns out that alll their links are from Chinese directory style sites. Does this demonstrate black hat SEO? If not, how do I go about getting links on Chinese sites with .gov urls. Many thanks, Martin Hofschroer
White Hat / Black Hat SEO | | MartinHof0 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111