Web Stie STUCK on page 2 for 2years
-
Our website is a dating site for adults (not porn) (http://www.swingersocial.com) It’s been STUCK in the middle of page 2 for 1 ½ years. Moving up or down 2 ranking, that’s it. The way we determine our location is by entering the most common phrases used by people who search for our type of site. We surveyed 50+ people and the phrases they most frequently entered when using Google were “swingers websites” “swingers sites” and “free swingers sites”. In addition to our competitors ranking above us, they show “movement” in their rankings up & or down. Some even dropped to page 2 but they recovered – we are not seeing the same movement or recovery.
Pages crawled on have remained virtually unchanged for months. The last 1 ½ years we have hired SEO companies, and as a result a great deal of effort has been put into the site. We are not naïve and realize some were better than others. We’ve invested a great deal of effort into content, key words, modifying tags, and throughout all of this we’ve seen no change. We had a detailed audit suggesting improvements (no surprise), the report overall was positive stating “There are a few things to do to optimize the site but looking at the keywords, SwingerSocial.com should be able to rank high.”
We also implemented a blog area with over 70 blog posts. Our competitors on the other hand have only two blog posts and are continually ranking higher than us. Additionally, our competitors do not have sites on Pinterest, G+, FB, or Twitter – we have a presence on some of these.
I do know that the number and quality of links are terrible. I’m looking for a partner to help us make strategic changes to the site that will allow us to rank higher.
-
Definitely a frustrating problem!
After taking a look at your site, it might actually be overly optimized for the term "swinger." Specifically, it shows up on your homepage (in the various sections) in the text 122 times. This is an older, but still good WBF from Cyrus talking about over optimization and how it can hurt you.
A quick look at your backlink profile for your homepage shows not very links that are followed and aren't on low-quality and potentially spammy directories, as you mentioned. Building quality links back to your site will definitely help. Getting more content built will definitely let you build links a lot better.
When it comes to content and social media in the adult space, PornHub is really leading the innovation. They wrote a great article about what they do for our blog. Definitely when it comes to content, part of the problem with your site is that everyone is behind a log-in and thus, behind closed doors for Googlebot. I haven't seen anyone in the swinger space really own content and social; and that could definitely set your company apart.
Hope that gives you somewhere to start!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic contents causes duplicate pages
Technical help required - please!
Moz Pro | | GBCweb
In our Duplicate Content Pages Report I see a lot of duplicate pages that are created by one URL plus several versions of the same page with the dynamic content, for example,
http://www.georgebrown.ca/immigranteducation/programs
http://www.georgebrown.ca/school-program.aspx?id=1909&Sortid=Study
http://www.georgebrown.ca/school-program.aspx?id=1909&Sortid=Term
http://www.georgebrown.ca/school-program.aspx?id=1909&Sortid=Certification
http://www.georgebrown.ca/school-program.aspx?id=1909&Sortid=Title How do we solve it?0 -
MOZ Pro - Page Grader Queries
Greetings! I started a new position last week and the extremely supportive director promised to give me anything I required to make my job easier. Of course, my first port of call was MOZ Pro. Having never used MOZ Pro before, I've just been getting to grips with it, fixing any pressing issues and giving the whole site a general SEO health check. A few fairly major issues have been flagged, which I'm in the process of fixing, and I'm currently putting our main landing pages through the MOZ Page Grader. After a little bit of tinkering, our iPhone 6 cases page has been graded B for the term 'iPhone 6 cases', but I have a few queries/concerns regarding some of the suggested fixes: **Avoid keyword stuffing in document **- The term 'iphone 6 cases' only appears thrice in the body, so it can't be that? The term, however, appears 23 times in the page's img alt tags. Could this be the issue? This is an ecommerce site that sells iPhone 6 cases, so the img alt tags are bound to contain that keyword. Each img alt tag is unique, so I don't really know what I can do here? "Show details for YouSave iPhone 6 0.6mm Clear Gel Case" is the example of the img alt tag of one of the products on that page, surely I can't remove the words 'iPhone 6 case'? Avoid too many internal links - MOZ suggests keeping the internal links to below 100 or, at a minimum, less than 100 links on the main navigation menu. I haven't counted, but I'd guess that page has more than 100 links, but not too many on the navigation menu. To me, this looks like a standard ecommerce page, with links to products and different pages via the top and bottom menus. Would I improve visibility if I reduced the amount of links by, say, reducing the number of products on the page? We currently have it set to 36, but can easily be reduced. Only One Canonical URL - We've put a fix in place for this issue and are just waiting for it to go live. For some reason rel=canonical tags have been duplicated on the majority of the pages. Like I say, this is being remedied, but I just wondered whether a duplicate tag negatively affect the page's visibility? The tags are identical and just point to the page they're on. I think that's about it for now! Thanks in advance and keep up the good work! Cheers, Lewis (Andrew is the name of the director) UPDATE Now I've sorted the rel=canonical issue, the pages are being graded A but still with the first two suggestions above.
Moz Pro | | PeaSoupDigital0 -
Sudden increase in on-page links
Within one week, the site crawl shows my on-page links going from ~10 to ~100+ Does anyone know of a rational reason for this? Sucuri shows my site is clean, so I don't think it's a hack. 10 seems too low to begin with anyway. Any ideas? Thanks 🙂
Moz Pro | | pupstar0 -
Duplicate page report
We ran a CSV spreadsheet of our crawl diagnostics related to duplicate URLS' after waiting 5 days with no response to how Rogerbot can be made to filter. My IT lead tells me he thinks the label on the spreadsheet is showing “duplicate URLs”, and that is – literally – what the spreadsheet is showing. It thinks that a database ID number is the only valid part of a URL. To replicate: Just filter the spreadsheet for any number that you see on the page. For example, filtering for 1793 gives us the following result: | URL http://truthbook.com/faq/dsp_viewFAQ.cfm?faqID=1793 http://truthbook.com/index.cfm?linkID=1793 http://truthbook.com/index.cfm?linkID=1793&pf=true http://www.truthbook.com/blogs/dsp_viewBlogEntry.cfm?blogentryID=1793 http://www.truthbook.com/index.cfm?linkID=1793 | There are a couple of problems with the above: 1. It gives the www result, as well as the non-www result. 2. It is seeing the print version as a duplicate (&pf=true) but these are blocked from Google via the noindex header tag. 3. It thinks that different sections of the website with the same ID number the same thing (faq / blogs / pages) In short: this particular report tell us nothing at all. I am trying to get a perspective from someone at SEOMoz to determine if he is reading the result correctly or there is something he is missing? Please help. Jim
Moz Pro | | jimmyzig0 -
How to rank each page correctly in the search engines
Hello everyone, I am new to SEOmoz and SEO in general. I am trying to wrap my head around everything and one of the issues I am having trouble grasping is how each individual page on our website plays into ranking for certain keywords. I will explain in more detail below: 1.) We are not a blog, we have a pretty static website. 2.) We can add as many pages to our website as needed (for SEO purposes) 3.) Our site is fairly small, about 25 pages on the website. Now with that information above, here are our main questions & concerns: 1.) What is the best way to rank in the search engines for 50 of our best converting keywords with only 25 pages on our website? 2.) We have 2-3 competitors that rank in positions 1-3 for about 30 of our keywords we are trying to rank for. But no matter what you type in, for example, "cars" "buy cars" "buy a car online" "truck prices" etc, the results that the search engines display our their homepages. Not the other pages on their websites that actually rank for each one of those individual keywords. Is this normal? That is something that we would like for our rankings to do if we have any control over it. 3.) Should each page try to rank for a unique individual keyword? For example, when using the SEOmoz On-page Optimization tool, should I try ranking 2 pages for "buy cars online" or just 1 page? Say my homepage has an "A" grade for the keyword, "buy cars online" but so does my second page on my website. Are these pages essentially competing with each other? Or will the search engines pick their favorite page and display the one they like the best? Any help is greatly appreciated and I look forward to getting this cleared up. Thanks
Moz Pro | | threebiz0 -
On-Page Keyword Optimization Question
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance. I run the "On-Page Keyword Optimization" The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15. The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content. The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea: The page breaks down as follows: 5 instances in primary nav 1 instance strapline 3 instances secondary nav Remainder in page body I am told by the tool to reduce to 15 instances, so should I? Have 9 instances in the nav and other areas and 6 or so on the page Have 9 instances in the nav and other areas and 15 or so on the page
Moz Pro | | GrouchyKids0
