One landing page or many?
-
I can not understand which is the best way to target similar keywords. Do the best way is create landingpage for each long tail keyword landing page or better one but with all included keywords?
On the siste i have landingpages:
- 1. Metal doors
- 1.2. Steel doors for private houses
- 1.3. Metal doors for flats
- 1.4 Metal doors for technical rooms
and so on. In Latvian language it sounds ok.
Some time ago for other sites it worked good but now it just does not work. I see google meses these results up and seo performance is bad.
Can you suggest correct structure?
Thanks
-
Thanks Michael! I thought i do something wrong but now i am sure what to do
-
It seems that both people and Google like bigger pages better. See this study that found the average number of words on the page for pages in the top 10 results for something like 20,000 keywords was over 2000 words per page!
This article from SEL is also worth a read, and talks more about conversions etc.
And yes, I think the expand/contract approach is fine. Another good option is to divide the page into tabs (but have all the content present in the HTML), and then only show the content for the currently selected tab. Be sure however that all of the content is technically visible (i.e., not with a style of display:none) when the page initially loads. You can then use something like the JQuery document ready function to THEN walk the tabs and hide all but the top one when the page is done loading.
-
Thanks you for really good explanation. I was not doing seo for 2 years and i see many things changed.
Only what confuses me is i don't like big texts in page that is the reason i tried to split them in different landing pages. (page is not finished) I need to add pictures and technical information for each of these items.
People do not like huge texts
One way how to reduce texts is set them in drop dawn topics like here https://meko.lv/metala-durvis/metala-durvis-kapnu-telpam
How do you think is it ok to do it in such way?
-
Really, there has been a fairly radical change in how Google measures relevance of a page against a given keyword. A year or more ago, you'd have been better off making separate landing pages for each of those terms, putting the target term in the page title, H1 heading, body text, ALT text on an image, etc. etc.
Whether it's the new RankBrain piece of the algo or something else--it seems that Google is no longer as laser-focused on the page title having the EXACT words in it that were in the search term. Google appears to be able to identify the topic that a page is about by looking at the words on the page and how those words co-occur on other pages on the web.
As an example, my travel site has a page on it that I very carefully tuned for the term "best time of year to visit tahiti". So that's the page title, H1 heading, etc. etc....all the usual stuff. That page now ranks #3 for "tahiti weather", which is SUPER competitive, despite not having "weather" in the page title. I think it's only on the page maybe once, in fact. But, the page content talks about storms, precipitation, temperature, seasons, etc. etc. So, even though I'm telling Google that the page is about "the best time of year to visit Tahiti", Google is able to look at all that content and understand that really, it's about weather in Tahiti.
Long-winded story, I know. But I am indeed going somewhere with this...
I'd recommend having a single page targeted at "metal doors", then work all of the other terms into the page content, using subsections and H2's as Attain Design has suggested above.
I'd go a step further, though. Do a search for "metal doors", and look at the top 20 or 30 pages in the results. Look at the subtopics those pages discuss. Are they talking about locking mechanisms? Corrosion resistance? Insulation R-values? You're looking for other aspects of the core topic that you can add to your page to make it a more thorough discussion of the topic.
The theory I've seen as to how Google is doing this relevance is this: they're looking at a set of pages (maybe the top 100?) that they currently rank well for a given topic, and looking at the fairly rare OTHER terms that are showing up on at least some of those 100 pages. As an example, let's say a given term occurs on 90 of those 100 pages--that's a clue that if a page is supposed to be about topic X, and it does NOT have that term on it, it's probably a pretty poor page for that topic. Now, let's say we're looking at a term that occurs on 15 out of those 100 pages--that's probably a subtopic term that only the best pages...the most thorough pages on that topic...will have. If the term occurs on just 1 or 2 of those pages--well, that's probably an anomaly.
-
Thanks you. I just see in when i do many similar landing pages google don't know what to show in results.
-
Hi,
Firstly, I would have 'Doors' as a main page either in the navigation or in a dropdown. I'm assuming that this is a main product/service you provide?
Using 'Doors' as the URL, you could use 'Metal Doors' as the H1 with multiple and closely related H2's which are naturally optimised without forcing your keywords in.
For example,
H1 - Metal Doors
H2 - Metal Doors for Flats & Technical Rooms
H2 - Steel Doors for Private HousesYou wouldn't need a landing page for all of those search terms since it's achievable to rank for them from the one page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Why has my home page replaced my sub-category page for set of keywords? Happened 2x in last 2 weeks for day or so only to fix itself. What is going on?
Today I noticed a really weird problem. Our LED Step Lights page (https://www.pegasuslighting.com/led-step-lights.html) has been replaced in the search results with our home page. See screenshot below. As I started to research what was going on, I noticed that this same thing must have happened on January 26 and 27 because in my Analytics I can see that our LED Step Lights sub-cat page had a sudden drop in traffic on those two days only to bounce back again on the 28th. See screenshot below. Our LED Step Lights page has had no changes in content, meta information, or anything in months. We have done no recent link building to this page in years. I don't understand what is going on. This is a popular page for us generating decent traffic. I really don't understand what is going on or even how to try and resolve this problem. I checked our Search Console. No messages. No manual web spam actions. Nothing to suggest that anything is going on except for the weird drops in traffic. Has anyone ever seen this happen before? Does anyone have any ideas as to what may be going on? serp-led-step-lights.png organic-traffic-drops.png search-console-led-step-lights.png
Intermediate & Advanced SEO | | cajohnson0 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
Google Places Landing Page: Homepage or City-Specific?
What should you put in the “Website” field of your Google Places page: the URL of your homepage, or of one of your location pages?
Intermediate & Advanced SEO | | AlexanderWhite0 -
Redirecting thin content city pages to the state page, 404s or 301s?
I have a large number of thin content city-level pages (possibly 20,000+) that I recently removed from a site. Currently, I have it set up to send a 404 header when any of these removed city-level pages are accessed. But I'm not sending the visitor (or search engine) to a site-wide 404 page. Instead, I'm using PHP to redirect the visitor to the corresponding state-level page for that removed city-level page. Something like: if (this city page should be removed) { header("HTTP/1.0 404 Not Found");
Intermediate & Advanced SEO | | rriot
header("Location:http://example.com/state-level-page")
exit();
} Is it problematic to send a 404 header and still redirect to a category-level page like this? By doing this, I'm sending any visitors to removed pages to the next most relevant page. Does it make more sense to 301 all the removed city-level pages to the state-level page? Also, these removed city-level pages collectively have very little to none inbound links from other sites. I suspect that any inbound links to these removed pages are from low quality scraper-type sites anyway. Thanks in advance!2 -
Google is displaying my pages path instead of URLS (Pages name)
Does anyone knows why Google is displaying my pages path instead of the URL in the search results, i discoverd that while am searching using a keyword of mine then i copied the link http://www.smarttouch.me/services-saudi/web-services/web-design and found all related results are the same, could anyone one tell me why is that and is it really differs? or the URL display is more important than the Path display for SEO!
Intermediate & Advanced SEO | | ali8810 -
Not sure why Home page is outranked by less optimized internal pages.
We launched our website just three weeks ago, and one of our primary keyword phrases is "e-business consultants". Here's what I don't get. Our home page is the page most optimized around this search phrase. Using SEOmoz On-Page Optimization tool, the home page scores an "A". And yet it doesn't rank in the top 50 on Google Canada, although two other INTERNAL pages - www.ebusinessconsultants.ca/about/consulting-team/ & /www.ebusinessconsultants.ca/about/consulting-approach/ - rank 5 & 6 on Google Canada, even though they only score a grade "C" for on-page optimization for this keyword phrase. I've always understood that the home page is the most powerful page. Why are these others outranking it? I checked the crawl and Google Webmaster, and there is no obvious problem on the home page. Is this because the site is so new? It goes against all previous experience I've had in similar situation. Any guidance/ insight would be highly appreciated!!
Intermediate & Advanced SEO | | axelk0 -
How many articles should I write per day & how many backlinks should I get per day to be natural!
hey.. I"m working in review blog one day per 1 or 2 weeks and I post up to 6 articles one time; is it unnatural for SEO ? how many articles should I post in blog per day? another question..how many backlinks should I get to just one post? I'm using Magic Submitter software to get help but I don't get more than 50 backlinks one time..what's real number of backlinks should I get and for how much time to be 100% natural for Google? any helpful info about backlinks techniques worth to hear..thnx
Intermediate & Advanced SEO | | akitmane0