Dealing with Omitted Page

[KempRugeLawGroup]

For my most competitive term, the wrong page ranks (and not well either). The landing page I built for it has never shown up for that term except after I include the omitted results. The page that does rank is category page page above it. All that's fine, because neither page was all that great...BUT, I have completely re-written the content for the landing page, got local area pictures, local testimonials and a video. So here's my question:

Should I put all that content on the landing page that's been omitted or tweak the page that ranks and put it there? To me it makes the most sense to put the content on the page that has been omitted, but I don't know how google treats pages that have been omitted in the past. Is it going to have some sort of bias against the page, because it was omitted so many times earlier for that keyword? Or, will it be treated just like any other page, and if the content is good enough, then it  will rank just fine.

If anyone's dealt with this, then I'd love to hear all about it!

Thanks,

Ruben

[RuthBurrReedy]

Usually a page is omitted because it's very similar to another page on your site, and Google has determined that the other page is more important. Since the category page is probably higher up in your site architecture, it would make since that Google would rank the other page. Now that you've put the effort into making your landing page more unique, I would give that a chance to rank. One thing you can do is find additional places on your site to point some internal links to your landing page, and try to build some links from other sites to that page as well. That will help you tell Google "hey, this page is important." Good luck!

[Lumina]

It's hard to say without knowing the specifics and how these two measure up regarding their import, but I'd say give the landing page a go. After a month or so, if it still hasn't started ranking as well as you'd like, maybe consider tweaking the content even more on the landing page. Assuming this landing page could really move some KPIs for you, it's a semi-risk worth taking.