Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.

    Reporting & Analytics
    7
    9
    2339
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ProMOZ123
      ProMOZ123 last edited by

      Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content.

      Anyone able to offer any ideas why?

      Thanks

      1 Reply Last reply Reply Quote 1
      • BeckyKey
        BeckyKey last edited by

        Care to share how? 🙂

        1 Reply Last reply Reply Quote 0
        • Deacyde
          Deacyde last edited by

          I'm still a bit confused, as I've checked our DA elsewhere and get the same results. A 10 point drop, so I'm not really sure of the real numbers here.

          Was my DA wrong before today or is Today and onwards going to be wonky until the index issue settles?

          1 Reply Last reply Reply Quote 0
          • BeckyKey
            BeckyKey @TimHolmes last edited by

            Can I just confirm, if you're DA has dropped after this update - are they referring to you as one of the low quality sites that Moz were crawling too frequently?

            Or, are they saying because they were crawling these sites, using up crawl budget - they couldn't crawl all our pages effectively? I still don't understand why our authority would drop after this however?

            Thank you

            1 Reply Last reply Reply Quote 0
            • BeckyKey
              BeckyKey @2MSens last edited by

              I have also seen the same thing on a number of sites I'm monitoring.

              Is this just an estimate from Moz? Or will it affect us in Google?

              Thank you

              1 Reply Last reply Reply Quote 0
              • TimHolmes
                TimHolmes last edited by

                This will likely be due to the new index that was released, your domain authority is relative to the index and sites contained in the index. The new index was smaller, but is now fixed and will likely give you more accurate figures.

                https://moz.com/community/q/new-mozscape-index-released-learn-just-what-s-been-going-on

                https://moz.com/blog/mozscape-index-2015

                BeckyKey 1 Reply Last reply Reply Quote 4
                • ProMOZ123
                  ProMOZ123 last edited by

                  Hi both,

                  Thanks for your responses. Think a few of our clients have also gone down, but not as drastically. Website speed is fine and everything seems normal, so not sure what to make of it.

                  1 Reply Last reply Reply Quote 0
                  • TheZenAgency
                    TheZenAgency last edited by

                    Domain Authority is always worth measuring against competitors rather than just as a metric on its own. Do you know what happened to your competitors  DA overnight?

                    1 Reply Last reply Reply Quote 3
                    • 2MSens
                      2MSens last edited by

                      I've seen the same on some websites I'm tracking...

                      The only one who get the most links, and powerfull ones from press (due to RP and launch of new unique contents) lost 2 points.... Weird!

                      Does the DA takes into account the speed of the website? Because that's the only thing which changed (had a bug with the cache plugin)...

                      BeckyKey 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • erdev

                        How important is Lighthouse page speed measurement?

                        lighthouse

                        Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg

                        Reporting & Analytics | | erdev
                        0
                      • KathleenDC

                        Fixing Bounce Rate between Domain and Subdomain

                        Currently, the way our site is set up, our clients generally visit our homepage and then login through a separate page that is a subdomain, or they can read our blog/support articles that are also on separate subdomains. From my understanding, this can be counted as a bounce, and I know this sorta of site structure isn't ideal, but with our current dev resources and dependencies, fixing this isn't going to happen overnight. Regardless, what would be the easiest way to implement this fix witihn the Google Analytics code? EX: If someone visits our site at X.com, and then wants to login at portal.X.com, I don't want to count that as a bounce. Any insight is appreciated! Thanks

                        Reporting & Analytics | | KathleenDC
                        0
                      • Sayers

                        Redirecting one domain to another using utm tags

                        I have two live websites, which have both been live for over 10 years, so we have plenty of backlinks to both...domain1.com & domain2.com. Domain 1 and all urls is being merged into domain2.com. So 301 redirects will be setup for every page of the site....domain1.com/abc-1234/ to > domain2.com/abc-1234/ In Google analytics for domain2.com we want to be able to see which visits we have received as a result of a redirect from domain1.com. It is possible to see these visits that come in via organic, referrals and social etc, as those will come to us with the referral as domain1.com. However, with direct traffic, i.e. if someone types domain1.com into their search bar, these visits will be assigned as direct and we are not able to tell in GA if those users have typed in domain2.com, or domain1.com to get to our webpage. There are some suggestions in forums of adding utm_source tracking to all redirects (and add canonicals to those urls pointing to the non utm_source version), but my concern is that Google is going to have to go through one extra step to reach the page on the redirected domain. So without the utm source code Google will follow this route
                        domain1.com/123/ to domain2.com/123/ With the utm source code Google will follow this route
                        domain.com/123/ to domain2.com/123/?utm_source... then see's canonical, so moves to domain2.com/123/ So essentially I am giving Google one extra step to follow before it gets to the equivalent page on the new site. Is this an issue, and/or are there any other ways to track this redirection without adding extra parameters to the url?

                        Reporting & Analytics | | Sayers
                        0
                      • marketingmediamanagement

                        How to get multiple pages to appear under main url in search - photo attached

                        How do you get a site to have an organized site map under the main url when it is searched as in the example photo? SIte-map.png

                        Reporting & Analytics | | marketingmediamanagement
                        0
                      • BrigitteMN

                        Switch to www from non www preference negatively hit # pages indexed

                        I have a client whose site did not use the www preference but rather the non www form of the url. We were having trouble seeing some high quality inlinks and I wondered if the redirect to the non www site from the links was making it hard for us to track. After some reading, it seemed we should be using the www version for better SEO anyway so I made a change on Monday but had a major hit to the number of pages being indexed by Thursday. Freaking me out mildly. What are people's thoughts? I think I should roll back the www change asap - or am I jumping the gun?

                        Reporting & Analytics | | BrigitteMN
                        0
                      • s2bkevin

                        Does traffic coming from Adwords increase overall Domain Authority or Page Rank?

                        If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?

                        Reporting & Analytics | | s2bkevin
                        0
                      • Godad

                        Open internal links in a new tab increase bonus rate?

                        Hello! This week I used a simple method to reduce my blog Google Analytics bounce rate. My blog all the posts are guides, in order to follow them, user need to download a zip file (same zip file). Otherwise they can't. Therefore I added a separate blog post to download all the necessary files. As a result of that I can reduce my bounce rate from 62-70% to 45-50% level. Now I'm thinking to open that zip file download page in a new tab. If I open my blog zip file download page, in a new tab. It will again increase my bounce rate? I reduced my bounce rate using that zip file download page. Thanks!

                        Reporting & Analytics | | Godad
                        0
                      • PedroM

                        Linking domains vs Inbound Links

                        Hello, Whats the diference between Linking domains and Inbound links in Open Site Explorer? And also with is most important to analyze? Tks in advance! Pedro Pereira

                        Reporting & Analytics | | PedroM
                        18

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.