Pagerank 0 vs Page Authority 53....?
-
I sometimes see sites with PageRank 0 but Page Authority 50+.
For instance http://auto.beginthier.nl/:
PageAuthority = 53
mozRank = 4,64
mozTrust = 5,69
Root domain links = 42
PageRank = 0How should i interpret these stats? If or instance i'm optimizing for a car related website (a site about: car parts, car insurrance, classic cars), would these be a good place or a bad place to get links from (ignoring the benefits of direct traffic)?
PA = 53 (very good) Vs. PR = 0 (very bad)?
-
Hi Lawrence,
Your research is quite interesting. It sounds like there's benefit from adding links to this type of directory in the Netherlands regardless of the SEO benefit - if the Dutch are using these types of sites as their start pages, then you may actually gain a fair amount of traffic.
Although we have a few banklinks from Dutch directory pages, I cannot say that this was part of any strategy similar to yours. I'd be really interested to know if it works for you, and also whether you get a fair bit of traffic from them.
Please post a blog or something about it in a few months - it would be very much appreciated!
Matt
-
Hi Matt thanks for you reaction,
I'd normally never go after directory links for an international site, but i think in the Netherlands there is something 'special' going on here. People in Holland seem to use these directories as there 'homepage'. They are called startpagina's with www.startpagina.nl being the most authoritive one. It seems like Google values these links like any other natural link.
I'm making these conclusions after looking closely at other big players in the niche im working in.
When researching http://www.independer.nl/ http://www.easyswitch.nl/ and http://gaslicht.nl/ in open site explorer the highest rated links seem to come from these type of directories/startpagina's. They get links from subdomain directories/startpagina's that are closely related to the keywords they are trying to rank for and often have exact match anchor texts.
When i saw this i thought i could easily replicate these link profiles over time, but would only take over links from pages with good stats: PA 45+ and PR 2+.
This is how i bumped into http://auto.beginthier.nl/ with PR 0 and PA 53. Btw this site was created in 2002 according to archive.org. So its not a new page. Maybe it's the architecture as you suggested then coz the homepage has Pr 2 and the rest 0 http://www.beginthier.nl/.
-
Hi Lawrence,
It's hard to tell why that page only has a pagerank of 0. If you do some relevant searches in Google, do you see the page appearing in SERPs? Having a PR of 0 doesn't necessarily mean it's not worth getting a link from them - the page could be new, they could have poor architecture, etc.
I would suggest that more important factors from linkbuilding include: contextually relevant webpages, non-spammy anchor text*, and not going over board with loads of similar looking links.
*If you're on a linkbuilding mission across these directory pages, try not to link to the same page with the same anchor text over and over again. Google will spot this and will either give you a slap on the wrist, or just not pass any link juice to your website from the links - either way, it's pointless.
If you're in doubt, it is MUCH better to get only a couple of really valuable links from high authority websites, then it is to get hundreds of links from low value websites.
Best,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are there less backlink domains in Moz vs. Semrush?
For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?
Link Building | | shelbythomas0 -
Moz authority. Should this be taken as just a guideline.
Hi Guys. We have an opportunity to get a back link from a charity site...the site of "Friends of Richmond park'. I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100. However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA. Many of these links are reciprocal i.e) Friends of Richmond park have links to sites which also link back to them. So i'm wondering... should the 25/100 DA be taken as a basic guideline? Or is this quite a sophisticated measure that has taken into consideration the reciprocal links and 'downgraded' them as Google might? Isaac.
Link Building | | isaac6630 -
Inbound Links from Broken Pages
Hi all, We have a client who has a lot of inbound links from external pages that are broken/404. The 404 pages are EXTERNAL and linking to my client's pages, but their domain still has authority and their home page (and other pages) still load. My question is: what should we do about this? Do we detox those links, or are they still sending some juice given that they have domain authority, despite the fact that the pages linking to my client are broken? So in other words: - My client is: yyyy.com - They have a link from vvvv.com/services, which is a broken page - So what should we do about this? Thanks all! Gavin
Link Building | | strategemilabs0 -
Getting backlinks on a page using https
Our company got a backlink on a page with high DA but using https (https://developer.apple.com/internationalization/) more than 2 months ago. However, this particular backlink was never counted by Open Site Explorer or other backlink checker. I've contacted the Moz Helpdesk and they said they are having issues crawling https sites. So I'm wondering if anything I can do to make sure this backlink gets counted? Thanks.
Link Building | | OneSky-Admin0 -
Should I offer our free eBook on its own page?
I work for an e-commerce website and we have written a super helpful eBook about one of the kinds of products we sell. The original idea was to offer it on the main page that we direct people to when they're shopping for this product, but it occurred to me that it might be better for link building and less cluttered if it has its own page. But we are concerned that link building to a separate page will not help with SEO for the main product page, which was the original goal. What should we do? Pros/cons?
Link Building | | cajohnson0 -
Is purchasing internal page links from directories worth it?
Since data suggests that only the first link on a page to a singular URL is counted, are the deep links purchased from directories worth the money/provide any value?
Link Building | | mj7750 -
Soliciting articles and allowing author links?
We are trying to build up article content on our website, and are looking at soliciting fresh articles from authors on various subjects, and in turn give them an author link back to their website or blog in exchange for writing the article. Our website has massive traffic so this would be a good thing for the author. My question is this: If I put a couple of anchor text links into the article, having them pointed at various pages on my site, and then allow the author to link back to his site, will I lose the link love in the anchor text? Or does it depend on the number of anchor links I have? Like 3 to 1 type ratio.
Link Building | | tdawson090 -
Links from internal pages from other website.
A website link to our site from internal pages of that site where page rank is 0 but page rank of home page of that website is 5 ,it will helpful or I should get links from a page where page rank is available there?
Link Building | | SEOteam20110