Preferred domain is it importnant you choose one?

[ReSEOlve]

HI,

Just wanted to know if it is important to choose www or non www or let google choose?

Regards

[MattRoney]

Yeah, personally, ReSEOlve, I'd say to search Google and see what it chose, then stick with that. Unless, as Bryan notes, it makes a branding difference to you.

But definitely make sure that you get the proper redirects in place once you've chosen one.

[Lumina]

Dmitrii isn't wrong, but I feel it's always important to determine which version is best for your branding, marketing materials, and which is most memorable/useful for your customers and leads. Some sites do better with "www", and some without. Don't leave it up to chance for Google to choose one for you.

[DmitriiK]

Hi there.

The question would if it's important to you. If it doesn't matter to you whatsoever, then let Google choose, however, make sure that when you build backlinks or leave link to your domain anywhere, use the one which google chose, just for consistency.