Does applying filters in Google Analytics affect Moz Data?
-
Hello,
I'm dealing with spam in google analytics, applying filters (and using segments for historical data)
Does applying a filter in GA affect Moz data, future or historical?
Is there a way of doing this?
Thank you!
-
Charles-Olivier - Yep, you got it!
Radi - So, to answer your initial question:
- Simply applying filters in GA will not affect Moz data.
- However, creating a GA profile in which filters are applied and connecting it to your Moz campaign will result in your campaign showing filtered data.
Many thanks to Erica, Chiaryn, and Tori, because to be honest I had no idea about #2.
-
I think it makes sense.
I just looked back at how you connect and you choose an Account - so far it ain't hard. The profile is a collection of all views found in your different Analytics Properties.
So let's say I choose my Account and the Profile dropdown gives me;
- "Raw DATA (UA-XXXXX-1)"
- "Filtered DATA (UA-XXXXX-1)"
- "Test DATA (UA-XXXXX-1)"
- "Raw DATA (UA-XXXXX-2)"
If I want to pull data that is filtered, I'll select the "Filtered DATA (UA-XXXXX-1)". Since Google just filters out the data, it can't really give Moz the raw data since the source is filtered and, therefore, "can't be reprocessed".
Am I understanding right Matt?
Croy,
-
Actually, you're half right, and I should've been more clear. If you're using your default GA profile, the filters won't apply to Moz campaigns, because the GA API only gives us the raw data.
You can, however, connect your campaign to a filtered GA profile, but you have to be using the filtered US code as the GA profile in your campaign. So, if your primary GA profile has the code has the suffix "-1" and the filtered one has "-4," your Moz campaign will have to be connected to "-4" in order to reflect the filters.
Does that make sense? I'm finding this weirdly hard to explain.
-
I disagree, it should be using filters as they're applied on the view this is also the data that will be gathered from the API that Moz is using. So if you apply filters (not to be confused with segments) than it should be reflected on Moz as well, but only with future data.
-
Thanks Matt. So is there a way of 'cleaning' my moz data of ghost/spam referral?
-
This is exactly what I was thinking! Thanks for the clarification Matt.
-
Hi Radi! No, it does not. Google doesn't share with us what filters you've applied.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Analytics Data Messed Up
I have a website that gives very unatural data in Analytics. First for some reason my paid search traffic and organic traffic seems to be pretty much the same. If I pause my adwords ads my organic traffic go down if I start them it goes up. Anyone else had this problem before?
Reporting & Analytics | | AngelosS0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Need help with excluding IP addresses in Google Analytics
In Google Analytics, are you able to add more than 1 IP address to an exclude filter? I found this article, http://www.creare.co.uk/filter-multiple-ip-addresses-in-google-analytics, but wasn't sure if it was the right way to do this or if I should create a new filter for each IP address. Also, when I try to create a new filter, it only will let me select from a list of profiles I have created whereas on other accounts I've been able to create several new filters without any problems. Does anyone know why this might be?
Reporting & Analytics | | jfeitlinger0 -
How to not track mobile redirects in Google Analytics
If a user is on a mobile device and comes to our home page, http://www.darden.virginia.edu/web/Home/ they are redirected to http://m.darden.virginia.edu/web/Home/. We want a way to remove all the redirects from our Google analytics reports. More specifically we do not want to include the the page view of http://www.darden.virginia.edu/web/Home/ in our page view count when the user is on a mobile device. How do we do that?
Reporting & Analytics | | Darden0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
Google analytics for mobile apps - do we need different id's?
Dear all, if I want to implement Google Analytics for my mobile apps: Do I need different accounts or id's to ensure separate tracking of my website and mobile apps? How did you do it? Thanks!
Reporting & Analytics | | HMK-NL0 -
Does using Google URL Builder override original source in Google Analytics?
During a free trial on Tatango, we send daily emails to customers to give them advice, resources, etc. We started using Google URL Builder http://www.google.com/support/analytics/bin/answer.py?answer=55578 to create individual links in each of these emails, but when the customer purchases a subscription now, the source in GA isn't Google, Facebook, Twitter, etc. they are all showing up as the source we created using the URL builder for each email. Does Google URL builder override the original source in Google Analytic?
Reporting & Analytics | | Tatango0