Moz Local and NAP

[dansum]

Hi, I go to moz local  and i get 4 listings and is shows 2 as verified:

Verified
Northumberland Ave, Bury Saint Edmunds,

Verified
 Northumberland Avenue, Bury St Edmunds,

Both of them tell me I have 13% inconsistency and the two words that are underlined in red as inconsistent are:
Ave, Saint

My google places has it listed as:
Northumberland Ave
Bury St Edmunds

My website and  4 of the 11 listings have it as:
Northumberland Avenue, Bury St. Edmunds

The other 7 listings have it as:
Northumberland Avenue, Bury St. Edmunds

Is this a problem do you think these very slight inconsistencies matter? If so should they all match what google places says the address is (I did try changing this from Ave to Avenue on google places but it wouldn't change)?

[MarketingChimp10]

You should be good Steve, That's a minor issue.

b/r

Will

[dansum]

Great thanks for all that.

Another quick related question, one of my clients has a lot of old citations as

"company name gymnasium"

but all his new citations are

"company name gym"

the NAP on all of them is the same though, do you think that's fine too?

[wescarr]

Hey Steve,

I'm the Engineering manager for Moz Local and wanted to follow up on your question. We are working to address a couple issues specifically for UK listings in the next week or two:

1. Address verification: We are working to improve our UK address parsing and normalization which should address a number of issues around being able to purchase listings.

2. Address comparison. As Matt mentioned, the slight inconsistencies you are seeing do not have any signification effect and we are working to account for them. Note that the address inconsistencies displayed in the listing report do not affect our measurement of accuracy for a particular partner in the Moz Local dashboard.

Cheers.

[MattRoney]

Hi Steve!

I've spoken to one of our Moz Local engineers about this, and they're actually working on a fix right now. We're hoping to have a fix out in the next couple weeks.

In the meantime, he assures me that these very slight inconsistencies are not a problem.

Does that help?

[MarketingChimp10]

Hello Steve,

The address formatting of your citations does not need to be 100% consistent everywhere. Let me say that it is SUPER important that you are consistent with your citations, but you do not need to worry about minor discrepancies like Street and St or in this case Ave, Saint. Google will normalize the addresses it finds around the web to a standard version before trying to associate it with your business in the local cluster. Here is a link that can explain this phenomenon way better than I ever could; Google Normalize NAP Data. Also, here is a tool that will help you identify what kind of discrepancies with you are having normalizing to your correct address: Address Validation Tool.

I hope this helps!

B/R

Will