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In the home improvement industry (windows, doors and conservatories) what is the best approach with regard to PR in order to build quality links. It's a lot easier if you are selling a computer, mirror, widget etc as you have an actual product that you can send magazines,bloggers, journalists to review/feature for inclusion in their publications. It's a lot more difficult if you are a builder, double glazing installer etc to get this PR coverage as you have nothing to send them to review, feature etc. What approach do the experts on the forum think that would work best in the double glazing industry to secure coverage across publications both online and offline?
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In an effort to make is easier for our clients to link to content on our site we intend on creating a simpler url structure for them: site.com/1234 will 301 to site.com/xyz/abc/1234-this-is-where-we-want-you Is there a danger of creating new 301's just for this purpose, the goal here is to make it easier for clients to link to content and thus garner more inbound links.
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New PDF Guide. On My site or linked by blogs?
Hi experts, I created a new worth guide about food. Its purpose it to improve backlink by adding website's URL on PDF's footer (spider crawls that one, is it true?). I want send my guide to trusted blogs so users can download new pdf guide on the web. Is it the best way to gain popularity and let my backlinks grow? I've seen that seomoz published is guide such as html pages.
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