Ecommerce - SEO Quick Wins?
-
Hi
I wanted to find out if anyone had any quick wins for an ecommerce site & SEO. I am the only SEO and we have a small online team and an ecommerce site with thousands of product pages.
It's impossible to optimise everything, and we have taken the top 100 products and optimised them - starting from scratch with keyword research.
I'm now struggling to prioritize what we need next - I know we need better internal linking, content, social and lots more, but this isn't something I can get through alone.
I need a starting point and perhaps something with a quick win initially?
Thanks
-
I no this question is bit old, however I found it relevant to my own site,
All I can say is... breath take stock and focus on the task in hand. what I mean by that is try not to get wrap in the world of seo yes most things are the same. however there's about a million ways of doing these things.
I found it better to concentrate on one task at a time, like doing all top titles & meta tags.
its hard as its only me doing the website whilst doing a full time job.
however like they say Rome was built in a day and it will all come good one day lol
good luck
-
This auto-linking tool has some nice customization options. I went through and created keyword/link pairs - no automation there. And, I also limited the link insertion to specific areas of the site.
-
Hi Justin,
Thank you for the feedback. What I find difficult, is that we're a generalist ecommerce supplier and our keywords are competing with the likes of Amazon / Ebay.
I've also started adding unique content to our category pages, but right now the template isn't the best. I want to add content in a better way for the user, I want to make it work for the customer and not be pointless text just for SEO.
With gaining brand mentions, are there any quick wins here? I mean, outreach is a huge task alone and one I can't focus on full time.
Thanks!
-
-
I personally would concentrate on your Title tags, modifying the title tags to reflect your researched keywords will have a relatively quick turnaround if optimized correctly. If your CMS allows, change the whole structure to stay within Moz/Google suggested limits. Add unique content to your category pages, and optimize those titles as well.
-
Compress images, caching, server optimizations, etc to increase website speed as much as possible, an increase usability.
-
Gain low hanging fruit quality relative links, for example, any links to industry brand lists, any brand mentions without links, charity sponsorships without links etc.
-
-
Hey
Auto internal linking sounds great, did you set up rules for how it worked? To ensure it made sense and linked to relevant pages?
Thanks!
-
I'll add something two items...
#1. We had solid success with sorting out the right formula for canonicalization and pagination. It was tricky for us because we have faceted navigation + sorting parameters (like, sort by price) + multiple pages of products.
#2. Auto internal linking, we found an off-the-shelf extension to our CMS (Magento) that allowed us to auto-insert links across our site.
-
Hi,
I have checked through our schema, there were a couple of tweaks but after user the testing tool it's correct - unfortunately it's still not showing.
I did read on here that Google won't show it for everyone?
-
One thing that I think all ecommerce sites need to be adopting these days, if you haven't already, is Product schema. Even if it doesn't directly impact your rankings (which, by the sounds of it, it may in future if not a little already), it can certainly influence searchers to click on your result above others that may even rank above you.
Some reading on Product Schema, direct from the horse's mouth:
https://developers.google.com/structured-data/rich-snippets/products -
Thanks!
I have optimised key pages & raised that we get page speed looking into - I have to raise it to another team and it's not been prioritised due to other things.
I know we also need good backlinks - but the process of creating great content people link to takes time, I am starting to work on it, but it's not a quick fix.
Thanks for the Moz audit - I'll take a look!
-
Haha sure, perhaps 'll re-phrase and ask - what you would start with?
I've started with optimising current product/category pages so we're focusing on the correct keywords. I know we need more content & internal linking, but I guess I'm caught up with what task to start?
-
Hi
The quick win is page loading speed. If the site is slow 2 seconds + - often getting it below two seconds you will see often a jump in traffic to your website. Google certainly likes the site more!
If forced to choose 1 - that would be my start, page loading speed.
The second quick win - is ensuring the key pages are optimized, ie title tag, H1 to answer the searchers query.
And a third to make it is not a "quick win" is a link audit or detox if required.
But as silk stream states - without knowing your site. It is hard... but that is a super quick answer to your query.
Though in fairness I would take a extra 24 hours and walk through the attached site audit, identify weaknesses and then prioritize.
https://moz.com/blog/technical-site-audit-for-2015
Hope that assists.
-
Unfortunately, without knowing the types of products you sell, what you've done so far, site structure of categories and subcategories, etc, it's difficult to say what direction to go in for a "quick win".
It might be that there's no "quick win"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress Blog Integrated into eCommerce site - Should we use one xml sitemap or two?
Hi guys, I wonder whether you can help me with a couple of SEO queries: So we have an ecommerce website (www.exampleecommercesite.com) with its own xml sitemap, which we have submitted to the Google Webmasters Console. However, recently we decided to add a blog to our site for SEO purposes. The blog is on a subdomain of the site such as: blog.exampleecommercesite.com (We wanted to have it as www.exampleecommercesite.com/blog but our server made it very difficult and it wasn't technically possible at the time) 1. Should we add the blog.exampleecommercesite.com as a separate property in the Google Webmaster tools? 2. Should we create a separate xml sitemap for the blog content or are there more benefits in terms of SEO if we have one sitemap for the blog and the ecommerce site? If appreciate your opinions on the topic! Thank you and have a good start of the week!
Algorithm Updates | | Firebox0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Local SEO: 1 Location Covering Multiple Surrounding Cities
I am setting up local pages on our main site for each of our dealers. Some of them cover multiple cities. For example, one dealer in Santa Rosa, CA, but also covers San Francisco (50 mile drive). While I know that with Google+ Local I can add coverage radius or zip code/cities covered, what about on that dealer's local page on our site? Should I create local pages for each city covered or cram local optimization into one? Keep in mind I only have one address to work with for each dealer (P.O. Boxes or Virtual Mail Boxes are NOT a good solutions). Looking for any white hat tips before I implement for all 100+ dealers.
Algorithm Updates | | the-coopersmith0 -
Local SEO-How to handle multiple business at same address
I have a client who shares the same address and suite number with multiple business. What should be done to optimize their website and citations for local SEO? Is this a huge issue? What should we do so our rankings aren't affected. Will changes take a long time to take place? Thanks
Algorithm Updates | | caeevans0 -
How will SEO be impacted by Google's new Knowledge Graph?
With the recent announcement of Googles new Knowledge Graph, the SERP will be different. Will this present a new set of SEO best practices?
Algorithm Updates | | PerriCline0 -
Content on Wordpress blog inside the main website for SEO
Hi, We have our main website and our blog on blog.practo.com. Now what I see is that we wish to write in content to grow our seo keywords and links. Should we put the blog as www.practo.com/blog and then begin writing all the content or we should put the wordpress blog as www.practo.com/(wordpress blog here) and then begin writing the content. For best practices I suppose we should have content lined up as www.sitename.com/category/article name etc or www.sitename.com/article name etc - am I correct? Our main site consists of few html pages and then we have our software on a different sub domain. What are the best ways to publish content and get it crawled at a faster rate for growth? I would also wish to understand how to measure the number of growth in % to our content we are writing. Only via google analytics or some other tool? Say I wish to see the growth of 10 articles from month of may and compare it to the month of april or march 2012. So what tools could I use to see if we are progressing or not? Thanks
Algorithm Updates | | shanky10 -
Are the tags from schema.org beneficial for SEO?
I just came across schema.org, which has a massive list of attribute tags that can be added to HTML code, presumable with the benefit of giving search engines clear signals about your content -- and by extension, presumably boosting the ranking of good-quality content sites. Many of the tags point back to schema.org for definitions of content types. Since it's the first time I've seen this, I thought I'd ask the question: Do the tags listed at schema.org carry any weight with Google, or is this a self-promotional effort by schema.org to become an arbiter of SEO and content encoding? Thanks folks.
Algorithm Updates | | RobM4160 -
Singular vs plural SEO
Hi everyone, OK I've been looking at the Google adwords keyword tool and it's thrown some of my On-page SEO into question (everything said here are examples, I haven't used any real life terms or figures). Lets say my page is about "Green Apples", let's say the keyword tool shows that the singular version "Green Apple" gets more searches (as an example). Should I optimize for the singular or the plural? Also lets say my title tag for that page is "Green Apples | Apples Galore UK" would Google/SEOmoz count that as an optimisation for the singular "Green Apple" or do the search engines take the title literally and don't differenciate between singular and plurals? Thanks in advance everyone! Regards, Ash
Algorithm Updates | | AshSEO20112