Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?
-
We've heard a lot about Rich Snippets in the last few years, especially with regard to how they can help move the needle for ecomm brands.
In the latest YouMoz post - 5 Essential E-Commerce Rich Snippets for Your Store - Aleh Barysevich provides some easy-to-follow tips he's used to help brands find success using Rich Snippets.
What about you? Have you found Rich Snippets to be all they're cracked up to be?
-
I am using Yoast premium as well. It is helpful for Rich snippits but I keep getting Micro Data errors. Honestly I cannot tell if it is helping me but from what I have read it is a big deal.
-
Hey guys,
I have been using rich snippets for our product pages for around 6-9 months for a store with ~1500 premium products and an annual turnover of 2m.
I think an interesting point to raise, would be the effect rich snippets have on product CTR (traffic). These days, unfortunately, a lot of shoppers shop around for the best price.
The downside to advertising the price products directly on SERPs, is that those shoppers who are looking to better a price they've already found, won't click through. Which means I have limited ability to convert them with other offers of free shipping, returns, gifts etc.
The upside is that you see more relevant traffic.
What are your thoughts?
-
I can speak from experience that Schema markup is a great addition to an e-commerce site, especially regarding Product Reviews. All-in-One-SEO and Yoast both have great rich snippet support if you are a Wordpress User as well.
-
We are testing out SEO ultimate, it is a plugin for wordpress and would allow user to select and input schema data without coding.
However we still experience problem with editing large quantity of products for e-commerce shop, takes a very long time,
does anyone have experience to do this efficiently?
Thanks
J
-
That's exactly where they have the most value to me as a prospect. I want to ascertain as much information as possible before I make a commitment to click a link and visit a webpage.
RS
-
Thank you for sharing, Gyi.
RS
-
Thought these might be useful in this discussion:
https://www.distilled.net/resources/optimize-your-serp-snippet-ctr/
http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr
https://moz.com/blog/video-seo-post-rich-snippets
https://econsultancy.com/blog/61990-the-value-of-rich-snippets-and-structured-data/
My experience, they have an enormously positive impact.
-
Rich snippets and the markup really help to stand out in some cases (reviews (stars), local signals and events), this in some cases is really nice for CTR.
And I second @peter for the use of JSON-LD....that's pretty awesome.
-
Yes, I have done for most of my sites manually but after reading this article I found some interesting points like i need to use Structured data markup helper.
-
There are many plugins for schema.org markup in WordPress directory. But this one:
https://wordpress.org/plugins/schema-creator/
is extremely useful.As alternative - you can use JSON-LD and put it anywhere in HTML.
-
We are really curious about this too. Does anyone have a convenient plugin for wordpress that you can suggest?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rich Snippets in wordpress websites
Hi all, What is the best and easiest plugin to configure and implement on WordPress blog websites? And what is the specific markup recommended for blog/article sites? Thanks!
On-Page Optimization | | emojo0 -
Should I establish a Webmaster Tools site per language?
Our company services multiple regions. Our website is setup for France, International (en-gb), Spanish, United States and China. The websites share a common template and format and menu tree but each has unique content. Should I use a single Google Webmaster Tools site for all of these or establish each of them as a unique website?
On-Page Optimization | | bearpaw0 -
What's the best Magento Community blog extension?
We are looking at FishPig's Word Press Integrations extension. has anybody used it? Possibly a dumb question, but is SEO adversely affected by the fact it's a WordPress extension on a Magento site?
On-Page Optimization | | Anne_Marie_English0 -
Confused by Moz page grading tool
Can anyone shed any light on why moz ranks this page an F: http://www.traditional-cleaning.co.uk/cleaning-in-tynemouth.htm for 'cleaners in tynemouth' and 'cleaning in tynemouth' Many thanks!
On-Page Optimization | | EdwardoUK0 -
Google Authorship v Product Rich Snippets
Hi Folks, So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual. We are considering verifying the Authorship of the website for the client as they will have an extensive blog. My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author) Or is it a case we only add the rel:author tag to pages without products. Would just like to verify before we continue on as Thanks in advance John
On-Page Optimization | | Johnny4B0 -
How can I make google display rich snippets when searching for my domain?
My domain is www.phraseexpander.com If I search for phraseexpander in google, I'm in the first position (as it should be) but google is not giving extra space to my result as it happens, for example, if you search for "fogbugz". Is there any way I can hep google index my contents (I currently have a site index that is created by Yoast SEO). Thanks a lot. Andrea
On-Page Optimization | | nagar0 -
Webmaster tools Site speed?
Google webmaster tools site performance is reading out at 2.8 and still raising (Going further into the slow pale area) this was in the green fast area for a while until now. Is this something to be worried about?
On-Page Optimization | | BobAnderson0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0