Page Speed/Website Optimization Question
-
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great.
We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg.
Thanks!
-
It's best to use dimensions in your img code, since this helps speed up the whole rendering process, and if those images are already scaled both in size and resolution for that image size, then things work even better. This is what image optimization is all about, creating less file waste both in time and size during page loads for the user.
The best way to prevent distortion with images, is to make sure they are scaled for their size and resolution, using a image editing program like photoshop ( paid ) or Gimp ( free opensource ) you can properly scale the images in just a way to keep the pixels at the right variables for the image quality.
Here are a few articles to help explain further.
http://www.sitepoint.com/resize-an-image-in-photoshop/
http://guides.lib.umich.edu/c.php?g=282942&p=1888162
And a website that claims will resize without loosing quality, but be warned, I have not used it, just appeared in results and felt it could be of use.
-
Thanks!
One question I do have - do you typically recommend setting image dimensions/ratios in the code, or no? We have faced an issue in the past with this where if are image or logo is not the correct size (ex: a rectangular logo trying to fit in a square box) everything gets distorted. I am just curious if this is a best practice, or you typically recommend just uploading images at a particular size each time.
-
Deacyde is spot on here! Page load is a HUGE deal in several aspects of your optimization.
Get those images tweaked and clean up those redirects (I need to do the same on a few of my sites). Good luck!!
-
Hello,
Page loading speed is a huge deal, not just in SEO matters, but for user experience that will equal SEO value as well.
From a glance:
1. Images are a big factor - what these means is many images might be saved as too high a filesize or maybe the resolutions are too much for what is needed, normally under 800px by 800px unless you have a image site and even then a image optimization strategy would be helpful there. **Way to fix this: **Go through your images and add file dimensions as well edit their image size to better fit what is needed ( many images are saved as 1000 x 1000 but are rendering as 100 x 100 so you could resave them as 150 x 150 and save a lot of time ) also make sure filesizes are normally under 100kb Read more - https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en Try sites like this - http://optimizilla.com/
2. You have a good sized redirect chain going, I understand you want to keep link juice going, but maybe look further into what is being redirected and if they are being done as you need them, or if you could stand to prune them a bit.
Mainly though, seems you will see a huge improvement if you do some image optimization, since that is the bulk of your loading issue.
Hope this helps! And I'm sure others can add more about the report, such as browser caching, the search queries in urls and a few others I didn't mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question Regarding Website Architecture
Hello All, Our website currently has a general solutions subdirectory, which then links to each specific solution, following the path /solutions/ => /solutions/solution1/. As our solutions can be quite complex, we are adding another subdirectory to target individuals by profession. I would like to link from our profession pages to the varying solutions that help. As both subdirectories will be top level pages in the main menu, would linking from our professions to **solutions **be poor architecture? In this case the path would look like: /professions/ => /professions/profession1/ => /solutions/solution1/. Thanks!
Technical SEO | | Tom3_150 -
My client is using a mobile template for their local pages and the Google search console is reporting thousands of duplicate titles/meta descriptions
So my client has 2000+ different store locations. Each location has the standard desktop location and my client opted for a corresponding mobile template for each location. Now the Google search console is reporting thousands of duplicate titles/meta descriptions. However this is only because the mobile template and desktop store pages are using the exact same title/meta description tag. Is Google penalizing my client for this? Would it be worth it to update the mobile template title/meta description tags?
Technical SEO | | RosemaryB0 -
URLs with dashes between words or nothing at all? ( ../some-content vs. ../somecontent)
Here's a quick and easy question: Is there any problem with not using dashes in between words for URLs? Obviously the readability factor is a concern, but from a search engine standpoint? Thanks in advance!
Technical SEO | | tbinga0 -
Disallow: /search/ in robots but soft 404s are still showing in GWT and Google search?
Hi guys, I've already added the following syntax in robots.txt to prevent search engines in crawling dynamic pages produce by my website's search feature: Disallow: /search/. But soft 404s are still showing in Google Webmaster Tools. Do I need to wait(it's been almost a week since I've added the following syntax in my robots.txt)? Thanks, JC
Technical SEO | | esiow20130 -
Url canonicalization: www. to http://
Hey there. Sorry for the simple question but I recently redesigned a site and published with WordPress, in the process the domain structure changed from being www. to http:// . My question is does this change affect the value we get from links pointing to the old www. domain structure? The reason I ask is that the old site had a domain authority of 36 with OSE and a couple of hundred links but the new site address shows as having zero domain authority and zero links. Is there some best practise I should be following to retain link value?
Technical SEO | | Luia0 -
Is there any value to a home page URL adding the /index.html ?
For proper SEO, which version would you prefer? A. www.abccompany.com B. www.abccompany.com/index.html Is there any value or difference with either home page URL??
Technical SEO | | theideapeople0 -
Removing pages from website
Hello all, I am fairly new to the SEOmoz community. But i am working for a company which organizes exhibitons, events and training in Holland. A lot of these events are only given ones ore twice and then we do not organise them any more because they are no longer relevant. Every event has its own few webpages which provide information about the event and are being indexed by Google. In the past we did not remove any of these events. I was looking in the CMS and saw a lot of events of 2008 and older which are being indexed. To clean the website and the CMS i am thinking of removing these pages of old events. The risk is that these pages have some links to them and are getting some traffic, so if i remove them there is a risk of losing traffic and rankings. What would be the wise thing to do? Make a folder with archive or something? Regards, Ruud
Technical SEO | | RuudHeijnen0 -
Www/nonwww .co.uk/.com
When I started SEO - I didn't really know what I was doing (still don't!) Just wondering if anyone can help me with this small problem. I now understand that I basically have 4 URLs www.ablemagazine.com (Page Authority: 38/100) www.ablemagazine.co.uk (Page Authority: 47/100) ablemagazine.com (Page Authority: 3/100) ablemagazine.co.uk (Page Authority: 51/100) What should be configuration be to ensure I'm not loosing masses amounts of linkjuice? At the moment I have ablemagazine.co.uk set as my default domain in webmaster tools. www.ablemagazine.com www.ablemagazine.co.uk and ablemagazine.com all 301 redirect here (I think)
Technical SEO | | craven220