Page Speed/Website Optimization Question
-
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great.
We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg.
Thanks!
-
It's best to use dimensions in your img code, since this helps speed up the whole rendering process, and if those images are already scaled both in size and resolution for that image size, then things work even better. This is what image optimization is all about, creating less file waste both in time and size during page loads for the user.
The best way to prevent distortion with images, is to make sure they are scaled for their size and resolution, using a image editing program like photoshop ( paid ) or Gimp ( free opensource ) you can properly scale the images in just a way to keep the pixels at the right variables for the image quality.
Here are a few articles to help explain further.
http://www.sitepoint.com/resize-an-image-in-photoshop/
http://guides.lib.umich.edu/c.php?g=282942&p=1888162
And a website that claims will resize without loosing quality, but be warned, I have not used it, just appeared in results and felt it could be of use.
-
Thanks!
One question I do have - do you typically recommend setting image dimensions/ratios in the code, or no? We have faced an issue in the past with this where if are image or logo is not the correct size (ex: a rectangular logo trying to fit in a square box) everything gets distorted. I am just curious if this is a best practice, or you typically recommend just uploading images at a particular size each time.
-
Deacyde is spot on here! Page load is a HUGE deal in several aspects of your optimization.
Get those images tweaked and clean up those redirects (I need to do the same on a few of my sites). Good luck!!
-
Hello,
Page loading speed is a huge deal, not just in SEO matters, but for user experience that will equal SEO value as well.
From a glance:
1. Images are a big factor - what these means is many images might be saved as too high a filesize or maybe the resolutions are too much for what is needed, normally under 800px by 800px unless you have a image site and even then a image optimization strategy would be helpful there. **Way to fix this: **Go through your images and add file dimensions as well edit their image size to better fit what is needed ( many images are saved as 1000 x 1000 but are rendering as 100 x 100 so you could resave them as 150 x 150 and save a lot of time ) also make sure filesizes are normally under 100kb Read more - https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en Try sites like this - http://optimizilla.com/
2. You have a good sized redirect chain going, I understand you want to keep link juice going, but maybe look further into what is being redirected and if they are being done as you need them, or if you could stand to prune them a bit.
Mainly though, seems you will see a huge improvement if you do some image optimization, since that is the bulk of your loading issue.
Hope this helps! And I'm sure others can add more about the report, such as browser caching, the search queries in urls and a few others I didn't mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam pages / content created due to hack. 404 cleanup.
A hosting company's server was hacked and one of our customer's sites was injected with 7,000+ pages of fake, bogus, promotional content. Server was patched and spammy content removed from the server. Reviewing Google Webmaster's Tools we have all the hacked pages showing up as 404's and have a severe drop in impressions, rank and traffic. GWT also has 'Some manual actions apply to specific pages, sections, or links'... What do you recommend for: Cleaning up 404's to spammy pages? (I am not sure redirect to home page is a right thing to do - is it?) Cleaning up links that were created off site to the spam pages Getting rank bank // what would you do in addition to the above?
Technical SEO | | GreenStone0 -
Duplicate page/Title content - Where?
Hi, I have just run a crawl on a new clients site, and there is several 'duplicate page content' and 'Duplicate Page Title'' issues. But I cannot find any duplicate content. And to make matters worse. The actual report has confused me. Just for example the about us page is showing in both reports and for both under 'Other URLs' it is showing 1? Why? Does this mean there is 1 other page with duplicate page title? or duplicate page content? Where are the pages that have the duplicate page titles, or duplicate page content? I have run scans using other software and a copyscape scan. And apart from missing page titles, I cannot find any page that has duplicate titles or content. I can find % percentages of pages with similar/same page titles/content. But this is only partial and contextually correct. So I understand that SEO Moz may pick percentage of content, which is fine, and therefore note that there is duplicate content/page titles. But I cannot seem to figure out where I would the source of the duplicate content/page titles. As there is only 1 listed in both reports for 'Other URLs' Hopefully my long question, has not confused. many thanks in advance for any help
Technical SEO | | wood1e20 -
Fixing Duplicate Pages Titles/Content
I have a DNN site, which I created friendly URL's for; however, the creation of the friendly URL's then created duplicate page content and titles. I was able to fix all but two URL's with rel="canonical" links. BUT The two that are giving me the most issues are pointing to my homepage. When I added the rel = "canonical" link the page then becomes not indexable. And for whatever reason, I can't add a 301 redirect to the homepage because it then gives me "can't display webpage" error message. I am new to SEO and to DNN, so any help would be greatly appreciated.
Technical SEO | | VeronicaCFowler0 -
Why are pages linked with URL parameters showing up as separate pages with duplicate content?
Only one page exists . . . Yet I link to the page with different URL parameters for tracking purposes and for some reason it is showing up as a separate page with duplicate content . . . Help? rpcIZ.png
Technical SEO | | BlueLinkERP0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
Looking to hire someone to help on my website. On page issues with subpages outranking homepage
Hello, I have a site that has been doing good for quite a while now. But lately I'm running into issues with on page seo. I have ranked well for long periods of time, but changes like adding content or moving stuff around has bumped me out of the rankings. I would prefer not to publicly disclose the site. My main keyword I rank for is "word1 word2". I notice if I do a site: search for "word1 word2" homepage is #1, site search for just word1 it's #1 as well, but the word2 returns a category listing above the homepage. I noticed this happen right as I fell back from the rankings. I am looking to hire an SEO profession to help me out with on page issues. I've come to admit that I just don't understand something about this and I need help from someone who has a lot of experience with this. I was hoping to find recommendations by people here for a company I could hire for this. I would want to pay no more than $1,000. I hope that budget is high enough to get a skilled individual/company working with me. I'm not sure where to search for online to get a skilled on page seo professional, so I thought a personal recommendation from someone here would possibly be able to help. Thanks
Technical SEO | | nux0 -
Website Page Structuring and URL re writing - need helpful resources
Hello, I am not technically very sound and I need some good articles that teach me how to think about and go about website pages structuring and url rewriting that is seo friendly. I will be most obliged if some of you great seomoz-ers can pitch in with help. Regards, Talha ZigZag Solutions
Technical SEO | | TopGearMedia0 -
Backlinks to home page vs internal page
Hello, What is the point of getting a large amount of backlinks to internal pages of an ecommerce site? Although it would be great to make your articles (for example) strong, isn't it more important to build up the strength of the home page. All of My SEO has had a long term goal of strengthening the home page, with just enough backlinks to internal pages to have balance, which is happening naturally. The home page of our main site is what comes up on tons of our keyword searches since it is so strong. Please let me know why so much effort is put into getting backlinks to internal pages. Thank you,
Technical SEO | | BobGW0