Always shows homepage in google

[Rahim119]

We have www.powerwale.com  (homepage)

and powerwale.com/inverter-battery

pages

whenever there is a inverter battery online keyword search happens in google, google shows only homepage in the results, even we have seo optimised the inverter battery page,seperately above..

Not sure, why this happening?? Any SEO expert ideas, wht should i do to make inverter battery page is displayed in google result..instead
of homepage...

Appreciated your ideas.. Thanks

[Rahim119]

thanks for thoughts!!! and if anyone wants to share there opinon, most welcome..

[MattRoney]

Regardless of the specific reasons, the underlying issue is that, for whatever reason, Google sees the homepage as a better result to show folks searching for [car battery] than the car battery page.

I'm seeing a slightly higher page authority for the home page (23 vs. 20 for /car-battery which, granted, isn't all that big of a difference). The total link count is quite different, though—the home page has 68, and /car-battery has 22.

Also, it looks like the content on /car-batter is pretty thin, and doesn't seem like it'd be especially helpful for someone shopping for a car battery. The interface on that page is much less intuitive, as well,

I can't be 100% positive, but if I had to guess I'd say that Google is preferentially serving the home page because it's a better-developed page with a stronger link profile. If you'd like the category-specific pages to be ranking instead, I'd suggest creating a better user experience on those pages and attracting some links to them.

Make sense?

[Rahim119]

Thanks! Sorry

lets take car battery and search it in google.co.in and go to 2nd page

https://www.google.co.in/?gws_rd=ssl#q=car+battery&start=10

you can see www.powerwale.com,

but we have a page for www.powerwale.com/car-battery (specifically meant for car battery)

Pls suggest wht should I do..

[Adam.Whittles]

Hi Abdul,

Can you give a little more information regarding the circumstances you are seeing this? If it is any consolation, when I perform a search for the term [inverter battery] in Google.co.in, I see your inverter battery page at the bottom of page 3 (I do not see your homepage ranking). I am performing the search from the UK, with Chrome in an incognito tab.

Adam.