Whitehat site suffering from drastic & negative Keyword/Phrase Shifts out of the blue!
-
I am the developer for a fairly active website in the education sector that offers around 30 courses and has quite an actively published blog a few times a week and social profiles.
The blog doesn't have comments enabled and the type of visitor that visits is usually looking for lessons or a course.
Over the past year we have had an active input in terms of development to keep the site up to date, fast and following modern best practises. IE SSL certificates, quality content, relevant and high powered backlinks ect...
Around a month ago we got hit by quite a large drop in our ranked keywords / phrases which shocked us somewhat.. we attributed it to googles algorithm change dirtying the waters as it did settle up a couple of weeks later.
However this week we have been smashed again by another large change dropping almost 100 keywords some very large positions.
My question is quite simple(I wish)... What gives?
I don't expect to see drops this large from not doing anything negative and I'm unsure it's an algorithm change as my other clients on Moz don't seem to have suffered either so it's either isolated to this target area or it's an issue with something occurring to or on the site?
-
Snowflake,
When you migrate to HTTP's i believe you have to add the new protocol to Search Console. Google looks at HTTP and HTTPs as 2 different sites, which is why you might be seeing your index count going down under your HTTP account in SC. If you add the HTTPs version of your website to search console, you may see that those pages have been indexed under the HTTPs protocol. Check it out, wait a few weeks and see what happens.
Secure Your Site With HTTPS - Search Console Help
https://support.google.com/webmasters/answer/6073543?hl=en -
That is a very good shout!
-
Thanks Don,
I had read that article initially actually which is why I thought a few weeks was enough for it all to have settled back out but maybe I'm expecting a bit much for a 600 page site.
Many thanks for your help I'll maybe just be patient if there is nothing glaringly wrong
-
Also a quick point, if you still have your Google search console setup for HTTP, even though you use HTTPS now, I'd suggest looking at what is being reported as indexed in there. That maybe the missing link.
Cordialement,
Don
-
So I'm not seeing anything blocking crawling on your site which is good. But I did notice that you have at one time used URL types "http" and "https" which leads me to believe you may have recently switched to HTTPS. In such case you should know that it may take Google sometime to adjust. On a technical level, https and http are 2 different domains.
It is highly likely that Google has index the HTTP version of some of these pages which is why your index count maybe lower then normal for the HTTPS version.
I do see you properly 301 redirected these pages and your sitemaps are reflecting the https as well, if again this was a recent change it just looks like its going to take a bit of time for Google to catch up.
This is worth a quick look, https://support.google.com/webmasters/answer/6073543?hl=en (scroll to the bottom) and see the section "Migrating from HTTP to HTTPS".
I sent you additional info in PM.
Hope this helps,
Don
-
We did go from http to https about a month ago but we were careful that all the redirects and sitemaps were reflected correctly. I dont think there is an issue with the robots text (it is present and nothing weird blocking).
I'll take a look at those links and send you a pm - many thanks Don
-
Hi,
There are several reasons.
If you have recently changed your url structure. IE (went from using www to not, or https or not, or trailing / or not). In these cases Google could have indexed the pages already under the "other" version.
Google could be having a crawling error, like in a robots.txt or lack there of. Improper canonical tags, blocked access, improper redirects, or a manual penalty.
If you would like to post a link (or pm me) I will take a look and see if I can spot a potential problem for you.
Here are a couple links on Google that should help:
Why Pages Drop From Index
Overview Pages Not Being CrawledHope this helps,
Don
-
Checking Webmaster Tools it looks like Google has unindexed 500 out of our 630 pages in the last 2 weeks.
Is there any reason for why this maybe?
-
Thanks for your input Donford,
I've had a look in OSE again and I can't see any spam links (all the genuine links are rated 0 through to 3) which looks very good. So it doesn't appear to be a negative campaign against me.
I may try Majestic for peace of mind... it makes it even more the stranger that we are being penalised so much
-
Hi Snowflake,
You can use the OSE (Open Site Explorer) here on Moz to check the links they found. You can download that report to CSV to easily sort and see if you have a possible negative campaign running against you.
You could also use, Majestic, or SEMRush. to find more links. Just note there is no tool, free or paid that is going to be able to get all the links pointing to your site.
If you don't find a lot of spam links to your site, chances are there isn't somebody trying to target you with a negative campaign.
Hope it helps,
-
Thanks Eric,
There are a few languages of the site but as far as I'm aware no duplicate content in the same language but I will check with Siteliner just to be sure.
For disavowing backlinks - is this just via webmaster tools you are recommending to do that? If so we haven't done that yet but it seems sensible to try. When I last checked back links there were a few random sites that we certainly hadn't submitted to and looked spammy but when I went onto them we couldn't see our links.
Do you have a recommendation for a better backlink testing tool?
-
I know this is frustrating. There are a few areas that I would look into that could be causing this: duplicate content issues and links. First, look to see if you have any duplicate content issues on the site. There could be a duplicate copy of the site (perhaps a dev version that should not be indexed) or even certain content on your site that's causing issues. You might try Siteliner's crawler to identify if there are any issues you can fix.
Another possible reason is the links to the site. The site could have been hit by negative SEO, and a lot of "low quality" links or off-topic links could be pointing to your site. I've seen this in the past, and the only thing you can do is identify the links and disavow them. Sometimes you can get them removed, but disavowing them should work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative seo by Shady SEO Firm?
Recently a former client of man called me up and said that his rankings for his Auto Repair Shop in Tacoma WA had dropped and he had his worst November in sales since they hired this new SEO firm to rebuild their website and provide SEO. Of course the first thing I did was check his back links and sure enough there are 22 links from Yellowbook.com all pointed to different cities I checked the SEO firms website and they and they had 4 links from YellowBook. The problem was the links from YellowBook were all optimized from different cities. I am pretty sure Google penalized my client for the unnatural back-links to YellowCrook.com. Does the community agree that these links caused the penalty? I included the links in pictures on my LinkedIn Profile. https://www.linkedin.com/pulse/case-study-how-google-erased-60-percent-revenue-from-small-meshach?published=t Here are the links. <colgroup><col width="202"> <col width="545"></colgroup>
White Hat / Black Hat SEO | | DavidMeshah
| http://www.yellowpages.com/seattle-wa/automotive |
| http://www.yellowpages.com/seattle-wa/auto-transmission | Auto Transmission in Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/kent-wa/auto-repair-service | Auto Repair Service in Kent, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/seattle-wa/truck-service-repair | Truck Service Repair in Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/lower-queen-anne-seattle-wa/truck-service-repair | Truck Service Repair in Lower Queen Anne Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/bonney-lake-wa/mechanic | Mechanic in Bonney Lake, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/seattle-wa/auto-mechanics | Auto Mechanics in Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/shoreline-wa/auto-transmission | Auto Transmission in Shoreline, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/kent-wa/auto-repair | Auto Repair in Kent, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/lynnwood-wa/auto-transmission | Auto Transmission in Lynnwood, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/monroe-wa/auto-repair-service | Auto Repair Service in Monroe, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/auburn-wa/auto-repair-service | Auto Repair Service in Auburn, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/redmond-wa/auto-repair-service | Auto Repair Service in Redmond, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/matthews-beach-seattle-wa/auto-repair-service | Auto Repair Service in Matthews Beach Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/kent-wa/auto-transmission | Auto Transmission in Kent, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/monroe-wa/truck-service-repair | Truck Service Repair in Monroe, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/wilburton-bellevue-wa/auto-repair-service | Auto Repair Service in Wilburton Bellevue, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/laurelhurst-seattle-wa/auto-repair-service | Auto Repair Service in Laurelhurst Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/seattle-wa-98166/auto-oil-lube |
| http://www.yellowpages.com/gig-harbor-wa/auto-oil-lube | Auto Oil Lube in Gig Harbor, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/northeast-seattle-seattle-wa/auto-repair-service | Auto Repair Service in Northeast Seattle Seattle, Washington with Reviews & Ratings - YP.com |
| http://www.yellowpages.com/auburn-wa/auto-transmission |
| http://www.yellowpages.com/burien-wa/automotive | Automotive in Burien, Washington with Reviews & Ratings - YP.com |0 -
Mobile Redirect - Cloaking/Sneaky?
Question since Google is somewhat vague on what they consider mobile "equivalent" content. This is the hand we're dealt with due to budget, no m.dot, etc, responsive/dynamic is on the roadmap but still a couple quarters away but, for now, here's the situation. We have two sets of content and experiences, one for desktop and one for mobile. The problem is that desktop content does not = mobile content. The layout, user experience, images and copy aren't the same across both versions - they are not dramatically different but not identical. In many cases, no mobile equivalent exists. Dev wants to redirect visitors who find the desktop version in mobile search to the equivalent mobile experience, when it exists, when it doesn't they want to redirect to the mobile homepage - which really isn't a homepage it's an unfiltered view of the content. Yeah we have push state in place for the mobile version etc. My concern is that Google will look at this as cloaking, maybe not in the cases where there's a near equivalent piece of content, but definitely when we're redirecting to the "homepage". Not to mention this isn't a great user experience and will impact conversion/engagement metrics which are likely factors Google's algorithm considers. What's the MOZ Community say about this? Cloaking or Not and Why? Thanks!
White Hat / Black Hat SEO | | Jose_R0 -
Paid Link/Doorway Disavow - disavowing the links between 2 sites in the same company.
Hello, Three of our client's sites are having difficulty because of past doorway/paid link activity, which we're doing the final cleanup on with a disavow. There are links between the sites. Should we disavow all the links between the sites? Thank you.
White Hat / Black Hat SEO | | BobGW0 -
Ask Bloggers/Users To Link To Website
I have a web service that help bloggers to do certain tasks and find different partners. We have a couple of thousand bloggers using the service and ofcourse this is a great resource for us to build links from. The bloggers are all from different platforms and domains. Currently when a blogger login to the service we tell the blogger that if they write a blog post about us with their own words, and tell their readers what they think of our service. We will then give them a certain benifit within the service. This is clearly encouraging a dofollow-link from the bloggers, and therefore it's not natural link building. The strategy is however working quite good with about 150 new blog posts about our service per month, which both gives us a lot of new visitors and users, but also give us link power to increase our rankings within the SERP. Now to my questions: This is not a natural way of building links, but what is your opinion of this? Is this total black hat and should we be scared of a severe punishment from Google? We are not leaving any footprints more than we are asking the users for a link, and all blogposts are created with their own unique words and honest opinions. Since this viral marketing method is working great, we have no plans of changing our strategy. But what should we avoid and what steps should we take to ensure that we won't get in any trouble in the future for encouraging our users to linking back to us in this manner?
White Hat / Black Hat SEO | | marcuslind0 -
Copied Content/ Copied Website/
Hello guys, I was checking my product descriptions and I found out that there is a website that is using my descriptions word by word, also they use company name, product images, they have a link that sends you to my site, contact form.. I tried to purchase something and the order came through our email, but i made an inquire and it didn't come through. Also they have a sub-folder with my company name. Also they have url's with my company name, and this isn't right is it? I am confused and honestly I don't know what to do, we don't take part to any affiliation program or anything like that and we don't ship out of Europe. This is a Chinese website. Just for curiosity, I noticed that one of our competitors is there as well, and it does seem weird. Here is the links: www.everychina . com/company/repsole_limited-hz1405d06.html
White Hat / Black Hat SEO | | PremioOscar0 -
Why is our site being penalized?
The rankings for our transcription site (gmr transcription) fell around Jul 19. Its been an uphill task to get the rankings back particularly for the keyword 'transcription services'. As per our opinion except for one competitor the rankings of the other top 4 makes no sense to us. We have tested our site and there seems to be no reason for it to be penalized. After a month of trial I am reaching out to the community for advise.
White Hat / Black Hat SEO | | Sangeeta0 -
Should I 301 Redirect a Site with an 'Unnatural Link' Warning?
Hey Fellow Mozzers, I have recently been approached by a new client that has been issued with an 'Unnatural Link' warning and lost almost all of their rankings. Open Site Explorer shows a ton of spammy links all using main keyword anchor text and there are way too many of them to even consider manually getting them removed. There are two glimmers of hope for the client; The first is that the spammy links are dropping off at a rate of about 25 per week; The second is that they own both the .com and the .co.uk domain for their business. I would really appreciate some advice on the best way to handle this, should I :- Wait it out for some of the spammy links to drop off whilst at the same time pushing social media and build some good clean links using the URL and brand as anchor text? Then submit a recosideration request? Switch the website over from the .com domain to the .co.uk domain and carry out a 301 redirect? Switch the website over from the .com to the .co.uk without doing a redirect and start again for the client with a clean slate? I would still register an address change via Webmaster Tools. Add a duplicate site on the .co.uk domain. Leave the .com site in place but rel="canonical" the entire domain over to the .co.uk Any advice would be very much apprecited. Thanks
White Hat / Black Hat SEO | | AdeLewis
Ade.0 -
Spammy Links, SERPs, and Low Competition Keywords
While I've seen a lot of news about Google cleaning up content farms, link farms, and similar spam, I've also seen some companies start ranking very well for niche terms using these same practices. Question: Does Google completely discount links from content farms and similar sites or simply give them low value? Observation: I've seen a company start ranking well (top 3) for several terms when they used be on page 2. When I looked at their links, they are from article farms, directories, do-follow blogs and similar low-vale sources. Relative to others, they have about 10x the volume of links with the precise anchor text they are targeting. I wonder in absence of other information that these spammy links still count for something. Given the low competition for the term, this is enough to boost their rank. Just thoughts some thoughts as we are working on long-tail strategies for some key terms.
White Hat / Black Hat SEO | | jeff-rackaid.com0