Backlinks to internal pages
-
Hi,
Our website of 3K+ pages currently has more links coming to internal pages (2nd & 3rd Level), compared to links to homepage.
Just wanted to know if this is bad for rankings ? Please share your thoughts. Thanks.
-
Hi Jeeyaul,
As long as the links pointing at the 2nd and 3rd level pages (and the site in general) are good quality, then I wouldn't worry about this too much. I certainly don't think it's bad for rankings and is actually more likely to help those 2nd and 3rd level pages rank better.
If, on the other hand, these links aren't great quality or could be seen as manipulative by Google, then that could be bad for rankings.
You could take a look at this blog post that I wrote late last year which talks about what makes a good and bad link:
https://moz.com/blog/the-anatomy-of-a-link
I hope that helps!
Paddy
-
A good rule of thumb for SEO is to write your pages for the users, not the search engines. So I would assume if it seems logical and beneficial to the reader to link to 2nd and 3rd level pages then it shouldn't be an issue. If it makes sense and provides usability then I would not worry about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page speed - what do you aim for?
Hi Mozzers - was just looking at website speed and know the google guidelines on average page load time but I'm not sure whether Google issues guidelines on any of the other 4? Do you know of any guidance on domain lookup, server response, server connection or page download? Page Load Time (sec) - I tend to aim for 2 seconds max: http://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/
Intermediate & Advanced SEO | | McTaggart
Server Response Time: [Google recommends 200ms]: https://developers.google.com/speed/docs/insights/Server Redirection Time (sec) [dependent on number of redirects so probably no guide figure]
Domain Lookup Time (sec)
Server Connection Time (sec)
Page Download Time (sec) Thanks, Luke0 -
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Website Does not index in any page?
I created a website www.astrologersktantrik.com 4 days ago and fetch it with google but still my website does not index on google as the keywords I use is with low competition but still my website does not appear on any keywords?
Intermediate & Advanced SEO | | ramansaab0 -
Are these good backlinks?
I am trying to understand how to build good backlinks. I've read or been told that anchor text is bad (understood), websites with unrelated subjects is bad (understood), paid-for links are bad (?), "submitted" and article to get the link is bad (?), or it is a link/farm directory are bad (?). This is actually really confusing to me! Please bear with my silly questions, I am an engineer with an MBA, stay-at-home/homeschooling mom that helps run my husbands business. My brain gets full fast! Ha! I thought maybe if I post some of the links we have built, someone could look at them and tell me if they are good or bad. This way I can go forward understanding better. Articles... I thought that writing articles was a GOOD thing! Now I see that submitting articles isn't? So what about these two articles where my husband, as an expert in his field, wrote an article for a popular mag/blog. http://coastalanglermag.com/red-snapper-season/ (they did the hyperlink wrong and I am trying to get the publisher to fix it) http://www.bdoutdoors.com/article/shark-encounter-capt.-gregg-rapp/ (this is a pretty funny story if you read it) Blog stories... what about when someone copies your blog post as a story on their website? Or someone scrapes your content? http://jeremyrymill.tumblr.com/ http://www.bdoutdoors.com/article/heart-pressure/ http://www.sportfishermen.com/board/showthread.php?t=2627767&p=3294972 (we post fishing reports and they get copied) Un-related Directories... http://www.mobileresources.net/mobi/Glowing_Deep_Sea_Fish/ (I didn't create this!!! I guess they just crawl and link?) Related "farm" Directories http://www.sportsmansresource.com/ffishtarpon.htm Other directories/citations such as yellow pages, city search, etc. These are okay right? Local hotels and what not... concierge's link to me, I don't even ask them to http://laquintacocoabeach.com/things-to-do/index.cfm Paid - I pay for MOZ Local! Isn't that paying??? AND, I paid for a whois listing on enom... is that bad too? NOW FOR THE BAD.... these are bad right? http://darman.niniyoo.com/Sea-Leveler-Sport-Fishing-Charters-Inc-FL.html (I have no idea how this got there) http://teensnow.comwww.whoisbusinesslistings.com/Other/10/23490/Sea-Leveler-Sport-Fishing-Charters.html (what the heck is this??? how can they even append a website on a website?) http://forums.gq.com.au/member.php?u=1813973 (I think this was created on my behalf by my part-time SEO) If you have read all the way down to here, my sincerest thanks! Thank you for your time!
Intermediate & Advanced SEO | | CalicoKitty20000 -
Why is page still indexing?
Hi all, I have a few pages that - despite having a robots meta tag and no follow, no index, they are showing up in Google SERPs. In troubleshooting this with my team, it was brought up that another page could be linking to these pages and causing this. Is that plausible? How could I confirm that? Thanks,
Intermediate & Advanced SEO | | SSFCU
Sarah0 -
Best practice to avoid cannibalization of internal pages
Hi everyone, I need help from the best SEO guys regarding a common issue : the cannibalization of internal pages between each other. Here is the case : Let's say I run the website CasualGames.com. This website provides free games, as well as articles and general presentation about given categories of Casual Games. For instance, for the category "Sudoku Games", the structure will be : Home page of the game : http://www.casualgames.com/sudoku/ Free sudoku game listings : (around 100 games listed) http://www.casualgames.com/sudoku/free/ A particular sudoku game : http://www.casualgames.com/sudoku/free/game-1/ A news regarding sudoku games : http://www.casualgames.com/sudoku/news/title The problem is that these pages seem to "cannibalize" each other. Explanation : In the SERPS, for the keyword "Casual Games", the home page doesn't appear well ranked and some specific sudoku games page (one of the 100 games) are better ranked although they are "sub-pages" of the category.. Same for the news pages : a few are better ranked than the category page.. I am kind of lost.. Any idea what would be the best practice in this situation? THANKS a LOT.
Intermediate & Advanced SEO | | laboiteac
Guillaume0 -
Should I move our blog internal....
I wanted to also ask the wider moz community this question. Our blogs are currently run on blogger/wordpress using a subdomain strategy - blog.website.com and has now gained a home page PR3. It's been running for 2-3 years. This runs contrary to best practice of website.com/blog. I'm now considering making the blog internal but want to get your opinion as the longer I leave it, the bigger a decision it will be.... Do the pro's of making the blog internal outweigh the cons of doing so ? Pro's Blog benefits from root domain Fresh content on the site that people can interact with Root domain benefits from links the content gains Easier to analyse user activity Con's Loss of Page Rank Effort to 301 all URL's and content CMS altered to allow creation of blog content
Intermediate & Advanced SEO | | RobertChapman0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0