My title has a TM symbol and Moz says I don't have the keyword in my title
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Moz gave me a poor rating because I don't have the keyword in my title but I do, it just has a trademark symbol.
Pelican 1500 Case is the keyword I'd like to rank for on this page: http://www.thepelicanstore.com/pelican-1500-case-1014.aspx
Moz says the keyword doesn't exist on the page. Should I ignore it, remove it or otherwise change it? I feel the trademark symbol would help with CTR in the title.
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I am sure it is not seeing the exact match because of the TM, I am just wondering if it is something I should consider changing or ignoring. I will send an email right now Chris. Thanks!
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Ignoring Moz's recommendation was what I was leaning towards, I just didn't want to assume. Every time "Pelican" is used, I have the TM symbol, I suppose I could exclude it in the body copy and sub headings to be sure.
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Its likely because its attempting to find an exact match so if you have Moz tracking [Pelican] it won't see [Pelican] as the same thing.
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Im not sure how the trademarked symbol would play into click through rates but when I put the url in screaming frog and checked the source code I can see the keyword in the title. You can also run a search by "site:thepelicanstore.com/pelican-1500-case-1014.aspx" and you can see the title showing up in Google's search results.
I would ignore the moz rating
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