Fourth and Third Level Subdomain Interlinking
-
Hi everyone. I have a hopefully interesting client question I wanted to pose. I do work for a company with three distinct locations that have unique offerings, service areas, etc.
I wouldn't want to see the three locations as subfolders (example company.com/locationone/, company.com/locationtwo/) of one site. They are large and unique presences. Fortunately, they did not organize their locations in such a way, and currently have their locations organized as subdomains, as in locationone.company.com, locationtwo.company.com. I might have preferred locationone.com, locationtwo.com, etc., but that is what I am working with.
Their developer has been building new content on fourth level domains, as in newcontent.locationone.company.com and newcontent2.locationone.company.com. In one case one of these fourth level domains also contains a different but parallel checkout process to the one already present on third level domain locationone.company.com.
I am looking for advice on how to interlink these sites, and whether to discourage them from building out new fourth level domains (newcontent3.locationone.company.com, etc.) or even to get rid of the current fourth level domains altogether. I'm not sure if the fact that they're subdomains and not subfolders matters as much as it used to.
Is this a case of subdomain phobia, or are my concerns justified? Any special advice on dealing with interlinking across fourth, third, and second level domains?
Thanks!
-
Hi Robyn,
Tom Schmitz has written awesome post on inter linking and website structure. Here is the link:
Hope this will help you out....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create a smooth blog migration from subdomain to subfolder main?
Hi mozzers, We have decided to migrate the blog subdomain to the domain's subfolder (blog.example.com to example.com/blog). To do this the most effective way and avoid impact SEO negatively I believe I have to follow this checklist: Create a list of all 301 redirects from blog.example.com/post-1 to example.com/post-1 Make sure title tags remain the same on main domain Make sure internal links remain the same Is there something else I am missing? Any other best practices? I also would like to have all blog post as AMPs. Any recommendations if this something we should do since we are not a media site? Any other tips on successfully implementing those types of pages? Thanks
Intermediate & Advanced SEO | | Ty19861 -
Is our Third Party Subdomain hurting our SERPs?
Hello! Our Moz report under the root domain godelta.com displays 696 high priority issues that we cannot control that are all caused by a third party subdomain. promotionalproducts.godelta.com We don’t have any control of the SEO on the third party website. Our blog posts link to the third party subdomain from our blog subdomain. blog.godelta.com Is the third party subdomain affecting our SERP and should we replace the subdomain with its own domain name? Hopefully we can clear this up and end the debate with our internal team and our HubSpot account manager. David
Intermediate & Advanced SEO | | wakadaca0 -
Can you use multiple rel alternate tags for different device subdomains?
When redirecting from desktop to mobile with a separate URL structure, you need to have a rel alternate - rel canonical handshake to define the relationship between the pages. But if you have a different subdomain for different mobile devices, can you add more than one rel alternate tag on the desktop page? EG if site.com is redirecting to iphone.site.com, m.site.com, android.site.com
Intermediate & Advanced SEO | | AdiRste0 -
Subdomains vs. Subfolders vs. New Site
Hello geniuses!!! Here's my Friday puzzle: We have a plastic surgery client who already has a website that's performing fairly well and is driving in leads. She is going to be offering a highly specialized skincare program for cancer patients, and wants a new logo, new website and new promo materials all for this new skincare program. So here's the thing - my gut reaction says NO NEW WEBSITE! NO SUBDOMAIN! because of everything I've read about moving things on and off subdomains, etc (I just studied this: http://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday). And, why wouldn't we want to use the authority of her current site, right? While she doesn't necessarily have a high authority domain - we're not talking WebMD, here - she does have some authority that we've built over time. But, because this is a pretty separate product from her general plastic surgery practice, what would you guys do? Since we'll be creating a logo and skincare "look and feel" for this product, and there will likely be a lot of information involved with it, I don't think we'll be able to just create one page. Is it smart to: a) build a separate site in a subfolder of her current site? (plasticsurgerypractice.com/skincare) b) build a subdomain? (skincare.plasticsurgerypractice.com) c) build her a new site (plasticsurgeryskincare.com)
Intermediate & Advanced SEO | | RachelEm0 -
Best method for blocking a subdomain with duplicated content
Hello Moz Community Hoping somebody can assist. We have a subdomain, used by our CMS, which is being indexed by Google.
Intermediate & Advanced SEO | | KateWaite
http://www.naturalworldsafaris.com/
https://admin.naturalworldsafaris.com/ The page is the same so we can't add a no-index or no-follow.
I have both set up as separate properties in webmaster tools I understand the best method would be to update the robots.txt with a user disallow for the subdomain - but the robots text is only accessible on the main domain. http://www.naturalworldsafaris.com/robots.txt Will this work if we add the subdomain exclusion to this file? It means it won't be accessible on https://admin.naturalworldsafaris.com/robots.txt (where we can't create a file). Therefore won't be seen within that specific webmaster tools property. I've also asked the developer to add a password protection to the subdomain but this does not look possible. What approach would you recommend?0 -
Interlinking sites in multiple languages
I am working on a project where the client has a main .com site and the following additional sites which are all interlinked: .com site targeting US
Intermediate & Advanced SEO | | rachelmanning888
.com site targeting China
.HK site targeting Hong Kong All sites contain similar information (although the Chinese site is translated). They are not identical copies but being shopping sites, they contain a lot of similar product information. Webmeup software (now defunct) showed that the inbound links to the main site, from the additional domains are considered risky. Linkrisk shows them as neutral. The client wants them to be interlinked and would not want to remove the additional domains as they get a good amount of traffic. In addition, the messages and products for each country domain have been tailored to a degree to suit that audience. We can rewrite the content on the other domains, but obviously this is a big job. Can anyone advise if this would be causing a problem SEO wise and if so, is the best way to resolve it to rewrite the content on the US and Hong Kong sites? Alternatively would it be better to integrate the whole lot together (they will soon be rebuilding the main site, so it would be an appropriate time to do this).0 -
Does Google index more than three levels down if the XML sitemap is submitted via Google webmaster Tools?
We are building a very big ecommerce site. The site has 1000 products and has many categories/levels. The site is still in construccion so you cannot see it online. My objective is to get Google to rank the products (level 5) Here is an example level 1 - Homepage - http://vulcano.moldear.com.ar/ Level 2 - http://vulcano.moldear.com.ar/piscinas/ Level 3 - http://vulcano.moldear.com.ar/piscinas/electrobombas-para-piscinas/ Level 4 - http://vulcano.moldear.com.ar/piscinas/electrobombas-para-piscinas/autocebantes.html/ Level 5 - Product is on this level - http://vulcano.moldear.com.ar/piscinas/electrobombas-para-piscinas/autocebantes/autocebante-recomendada-para-filtros-vc-10.html Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0