URL structure of the page: Does this one need to contain the most important keyword for better SEO?
-
Hi everyone,
I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
-
Thank you!
-
The keyword in the URL is a search engine ranking factor, but is a such a small part of the overall algorithm of Google that I wouldn't change the URL. If the page is indexed, then really there's no need to change it only for search engine ranking purposes. I would concentrate on the content of that page, and work on getting trusted, on-topic links to that page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Some Quality Vs. Quantity SEO Advice
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/ If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/ But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/ I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
On-Page Optimization | | UnderRugSwept0 -
Re-naming pages without affecting SEO
Due to the management software used for a lot of our websites, the URLs for specific pages appears as: brand.com/page/pagename/number I want to add slug URLs so that they appear as: brand.com/pagename First of all, do you think this is an effective use of my time and will it significantly benefit SEO in the long run. Secondly, these pages have developed a decent PA over time and I don't want to lose that. Will adding 301s for all the renamed pages be enough to not have a negative effect?
On-Page Optimization | | maxweb1 -
One or two keywords/pages
Hi, I have a question about good keyword practice. I have a page: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league It lists all injuries ("skader" in danish) and suspensions ("karantaener" in danish) for the english premier league in football/soccer. On the page one can choose to show only injuries OR suspensions, which have their own URLs: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/skader http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/karantaener My question is - what is best. To optimize the first URL (the more general one) to fit both of the following keywords:
On-Page Optimization | | rasmusbang
"skader premier league" and "karantaener premier league" OR should i focus on optimizing the two latter URLs, the more specfiic to target the two keywords. Regards, Rasmus0 -
Next on-page steps for an SEO newbie
Hi there! I'm new to Seomoz and am really pleased with the service so far. I've been doing some On-page optimizations and am gradually getting most of my pages to an A grade, but I wondered what the next steps would be? For example I have been looking at the search term "the shins fans". I have an A grade for my page (http://tastebuds.fm/artists/the+shins) but it lists on the 2nd page of SERPS for the term (in the UK at least). Can anyone recommend any tips for taking my page to the 1st page of SERPS? This site seems to do well: http://www.fanpop.com/spots/the-shins I am aware of the importance of link-building, but I'm specifically looking for tips on optimizing the page itself. Many Thanks, Alex
On-Page Optimization | | AlexParish0 -
Duplicate Page Titles and Keywords
Still new to this SEO world, so please bear with me. I have an eCommerce site so one of the issues is duplicate content and page titles. So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted. For example for personalized iPhone cases I have decided on: iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword. But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue. Will that help? Thanks much, Shara
On-Page Optimization | | Confections0 -
Is it wise to target different keywords for each page?
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site. My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page? Thank you,
On-Page Optimization | | debeenus0 -
URL structure for a new WordPress site
Hi I'm building a new next big thing website from scratch (for a translation agency) and I encountered an issue with the URL structure. I need to chose the URL for important targeted keyword pages and I have a conflict between two tools I'm using. Please read below the situation: domain: mashtranslation.com target keyword: french translation services which URL you think is better from a SEO point of view (and possibly for users): mashtranslation.com/services/french/ OR mashtranslation.com/french-translation-services/ I'm asking this because one WordPress plugin (Wordpress SEO by Yoast) says the URL structure is not optimised while another tool (Market Samurai) says the URL is optimised.
On-Page Optimization | | flo20