Republishing Breaking News
-
Hi Everyone,
Quick question. If there is breaking news on something and a major outlet of that publishes the content and then republishes the breaking news (new H1 and possible new title tag) will that affect them in organic and/or Google news listings? I know that speed is a major factor in publishing breaking news but, if the URL doesn't change upon republishing, will Google still rank the article as high if the H1 or title tag changes?
-
Yes, in your example it WOULD affect the ranking, as the first URL no longer exists. Ideally the 1st URL should 301 redirect to the 2nd URL, the updated one. In most cases, timing is everything--and getting a URL crawled and indexed quickly means a lot when it comes to rankings. Keep in mind, though, that you're getting a good ranking, but you then essentially ignore it and get rid of that ranking when you change URLs.
-
But I don't believe it's an issue of duplicate content since the URL stays the same. Let me clarify:
So article one has the headline and Title Tag of "Beyonce releases Surprise New Album" with the URL of domain.com/news/beyonce-releases-surprise-new-album. The headline and title tag then changes when editorial knows more and becomes: "Beyonce releases Lemonade in Surprise Event". Does this affect the ranking to publish with one headline and title tag and then change the title and headline but keep the url the same?
-
When it comes to republishing content, Google is going to look at whether or not the content is duplicate or not. Based on what Google has told us, we know that Google considers something to be duplicate by comparing page to page--not just a headline or an H1 tag.
So, although the headline may be the same, it's quite possible that the content of the page (when looked at as a whole) is not duplicate. There could be other content on the page (usually text) that is shorter or longer than the original page, so there isn't an issue.
But with all duplicate content situations, the first to get crawled is the originator--so it's quite possible that the other site gets crawled first and the actual originator of the content ends up not doing as well in the organic SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
News site and duplicate/cannibalism/old
Hey everybody. I am working with a handful of medical news websites and some of these sites are rather large. I am noticing/suspecting there is some cannibalism going on here. How do news sites deal with this? Do they noindex the old stuff? Update the old stuff instead of writing a new piece all together? Curious what to do!
On-Page Optimization | | HashtagHustler0 -
Latest news in site-wide footer?
I've asked my web team to add a section to our home page to showcase our latest news and content (articles, blog entries (same domain), white papers, case studies, etc.) I think it will be a good user experience and also provide an opportunity to keep a fairly stagnant home page updated with fresh content. My web team wants to add the section to our footer, which is site-wide. I'm sure this isn't a bad user experience, but will it cause problems or eliminate any SEO value (if any) for this regularly updating content?
On-Page Optimization | | mbrusyo0 -
Does a URL forward slash break up an exact match phrase?
I've seen some organisations implementing keyword phrases per URL with forward slashes in-between the keywords. Would this still work for broad AND exact match keywords when the search engine references the URL? Here's an example with the keyword being "scuola di lingue tedesco". http://www.esl.ch/it/adulti/scuola-di-lingue/tedesco/index.htm Thanks in advance.
On-Page Optimization | | featherseo0 -
Should I index news and blog posts which receive little traffic
Hi all, I have a very large site at the moment with a handful of high authority pages with great content which describe the charity's work. But the main content on the site is blogs and news article which, while being good quality content from a reader's point of view, receive little traffic from search engines as they are so niche and long-tail. They do, however, get ok internal traffic from other pages. Should these pages be indexed still or should I remove them? Is there a rule of thumb regarding minimum clicks/bounce rates that an indexed page should have? What do big news agencies do with really niche articles that may get next to no traffic but have valuable content on for those that do click through? Thanks in advance! Den
On-Page Optimization | | Deniz0 -
Meta keywords and meta news keywords
I've got a question regarding this. So normally Meta keywords it is not relevant and we shouldn't use them, however there are opinions that we can use them as these are signals for other Search Engines. Meta news keywords - are ok to be used in the news sites. what is your opinion on using both of them on a news site? Can this help, or harm? thanks, Irina
On-Page Optimization | | InformMedia0 -
Recommended Min Amount of Content for "News" Bulletins
My company often puts out short news bulletins to announce short news updates. We have to write about these topics for our customers and to remain as an industry leader. However, there is not much real and interesting content to write about these topics. What is the minimum length you think these articles should consist of so that Google won't see them as weak/useless pages and possibly give us a Panda penalty for them?
On-Page Optimization | | theLotter0 -
Content ideas for different sections of a news website?
A news website I'm working on has pages for various sectors, much like any major news site (in this case for example - defence, energy, trade & finance etc.). I've been asked to add content of 150 words or more to each sector, containing keywords we're targeting. I can see the value of this SEO-wise but can't see how we can write anything that adds value for the user. I don't want to add some rubbish for the sake of keywords, I want the information to be useful.The best idea I can come up with is to write an overview of the challenges and topics making the news in each sector, perhaps a bit of historical detail - but I don’t think this will add much value from a user-perspective, and it's not something where there will be the resources available to update often (or to provide some 'best on the web' type info). Any other ideas? Or do you think my idea is a great one? ;-)The pages in question are like the majority of news pages; each item with a synopsis and the usual extra things like a poll and 'most read' box. I've looked at other news sites and can't see one that has any extra content in the way we require.Thanks.
On-Page Optimization | | Alex-Harford0 -
Main landing page does not rank as good a single news article - why?
We are running several special interest websites in the German speaking market, covering outdoor sports and vacation topics. We are trying to focus on one main landing page for events and keywords, this should be number one für search engines. Besides we are producing numerous content (news, pictures, videos), which are supposed to rank well and to be found on Google News, but not to rank higher for the specific keyword than our designated landing page. It seems, that we fail with this attempt. Example one: The main page for the alpine Ski World Championships on our skiing portal www.skiinfo.de was supposed to be this one: http://magazin.skiinfo.de/3170--ski_wm_2011_garmisch-partenkirchen.html for the Keywords 'ski wm 2011' in Germany. We missed this goal. Many of our own news articles ranked higher. When searching for 'ski wm 2011' on skiinfo.de only directly after the World Championships, the main page was ranked on 33rd position - 32 of our own articles ranked higher. Why does the landing page rank worse than an article like this: http://magazin.skiinfo.de/3173-ski-wm-2011-tina-maze-gewinnt-riesenslalom-keine-deutschen-medaillen.html ? Another example: Our designated landing page for the Event 'International Mountain Summit' (a major mountaineering and climbing event in Bressanone/ITA) is this: http://www.bergleben.de/klettern/2148--international_mountain_summit.html (Keywords: international mountain summit, IMS). We are experiencing that our news articles rank higher, when they are 'fresh', this one still does: http://www.bergleben.de/klettern/2149-international-mountain-summit-4.html. Why? It would be perfect, if good content would strengthen the designated landing page. We are linking back to this landing page from each article in the breadcrumb, but this does not seem to be very successful. How can we achieve this?
On-Page Optimization | | Beatbuster0
