Keyword Stuffing Count Differs to Source Code

[Worship_Digital]

Moz's on page grader counts 33 instances of a keyword however, when looking into the source code I only find 8. I have checked if capitalization affects the find feature when viewing the source code and it doesn't.

Has anyone else come across this issue and found an explanation?

[Worship_Digital]

Hi Kristina,

some more detail to hopefully help answer this query.
URL: https://www.boardshop.co.uk/surfboards/soft-deck
Keyword: foam surfboard
Moz on page grader counts 8 appearances
I count 29 in the source code

Text: 6
Element Titles: 12
Itemprop: 2
H1: 1
Data-title: 6
alt: 6

I hope this helps

[Worship_Digital]

Hi Kristina,

url: https://www.laughinghens.com/knitting-wool/rowan-wool

keyword: rowan wool

[KristinaKeyser]

Hi there! Kristina from Moz's Help Team here.

I'd love to take a closer look at this for you - can you please provide the URL and an example keyword that you were reviewing when this was made as a suggestion?

Thanks so much!
-Kristina

[Worship_Digital]

Thank you for your response however, I am more concerned over Moz's On Page Grader advising that there are 33 instances of a keyword found when I can only find 8 in the source code.

I was wondering if anyone knew what could be causing this discrepancy?

[Mustansar]

There is a tipping point at which Google starts to see over-use of one or more key words as a kind of spam called “keyword stuffing”. At this point, your site will not receive as high a ranking in their results. See a, b, and c below. Which site uses keyword stuffing? Not sure? Read on!

Each keyword should only be used once in the title tag. However, variations of it can be used in the description. An example would be “dentist Vancouver” as part of the title and “Vancouver dentistoffers a full range of dental services” as a phrase in the description.

The title tag allows 65 characters to be used, so there are plenty of opportunities to use other phrases besides “dentist Vancouver”, such as a description of services offered. What counts as a variation of a word? Google sees “dentists” plural as a different word than “dentist” singular. You can use quite a range of endings, like dentist, dentists, dental and dentistry, and they will all be seen as different words. The same holds true for words with variations ending in “ed”, “es”, “ion” or “ing”.

I would recommend using as many variations as possible. You not only avoid Google’s poor impression of your site, but you will pick up more visitors to your site because you can’t count on every single visitor typing “dentist” and no other variation of it.