Understanding Keyword Explorer SERP Analysis
-
Hi Guys
Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic.
I would like to hear what others have to say, or am I missing something here.
Regards
Peter
-
Hi Peter!
Keyword Difficulty takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through-rate of a given page (putting more weight on higher-ranking, more visible pages and less on lower-ranking, less visible pages). The formula also accounts for newer pages on powerful domains that may have DA scores but have not yet been assigned PA values.
I hope that provides some clarification!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How add groups of labeled keyword to existing campaign
Is it possible to add groups of labeled keyword (copy-paste from word document) to an existing campaign?
Moz Bar | | MedicalSEOMarketing1 -
Google map listings not shown as a ranking keyword
is there a way to have the google map listings show on my report as a ranked keyword. one of my competitors show their rankings in the organic as well as whether they are listed in the map section.
Moz Bar | | dhanson241 -
Lack of UK Keyword Volume Data In Moz
Is it just me or is there a considerable lack of keyword Volume data for UK Google search terms on Moz? I have 53 keywords and not a single one has any keyword volume data - these are not obscure terms and include the following as examples... leather satchel, leather laptop bag, satchels, leather bag, leather backpack, leather school satchel. Without this information aren't a lot of the services offered by Moz rather academic as it is impossible to know which terms are really worth targeting. What is the solution? I could use US data and hope it is similar but this seems close to a deal breaker for UK subscribers.
Moz Bar | | MrFrisbee0 -
Is Keyword Explorer now providing search volume by country?
I think Keyword Explorer was only providing search volume data for the US (whereas difficulty and opportunity were available at a country level) but recently I've started to see differences between the US volume data and the UK (see examples attached). Does this mean Keyword Explorer is now providing accurate volume data for the UK and other countries? DEIKsVJ 5kels
Moz Bar | | A_Q0 -
Editing Keywords in Moz Keyword Tracking Under Campaigns
Hi all, Some questions for Moz Pro Campaigns Setup Q1
Moz Bar | | SP1
As part of Moz Pro, we've created a campaign to track a set number of keywords and it seems that 2-3 of the keywords have been entered as a misspelling so I wanted to know how I can edit them to be corrected? Under "Add & Manage Keyword" I do see the keywords however do I need to click on "Show More" in order to scroll over to the keywords I need to edit / correct? Q2Eager to know if duplicated keywords are omitted when they are entered into the campaign. So if someone had entered in "abc123" twice in the list of 600 keywords will the 2nd instance of abc123 be removed when the keyword list is submitted into Moz? Cheers,
SP0 -
Keyword Explorer is Now Live; Ask Me Anything About It!
Howdy gang - as you probably saw, we launched our biggest new tool in Pro in many years today: https://moz.com/explorer If you're a Moz Pro subscriber, you've already got access. We went ahead and gave folks who were at $99/month before today 300 queries/month. If you're signing up new, $99/month doesn't have KW Explorer access, but the other levels - at $149/month and above, do (5,000+ queries/month). You can read the blog post here for lots of details, but if you have questions or product suggestions, please don't hesitate to ask!
Moz Bar | | randfish14 -
Google ranking by keyword for website
Hi, i am wondering if there is a function to check page ranking on google for a specific keyword/s for our website using MOZ. Thanks
Moz Bar | | andrewlos0 -
Color coding on SERP reports
Hi, Can someone explain what the green and grey color coding means on the SERP reports, see attached for example. Cheers, Adrian R9jjAqExwE-3000x3000.jpeg
Moz Bar | | AdrianMoz0