How do i best utilize my exact keyword match domain names as landing pages?
-
I own mutiple exact keyword match domain names which I would like to utilize as landing pages for my business.I would like to know if it would be best to host each page as a seperte website?or would it be best to simply link the domain name thorugh the domain registrar to an already exisiting page on the main website.
example: cheapshoes.com --> www.thebestshoes.com/cheapshoes
I would like to do this in the most seo friendly manner so that the exact keyword domain is ranked within google without losing any PR.
Which method is best?
and what type of linking should be used through the domin registrar?
-
To get the most out of them SEO wise, my recommendation is to develop them in to full blown websites. 15-20 pages of unique content related to the topic. After developing these "micro" sites, they will bring in a lot of traffic not on for the exact keyword, but long tail as well.
I know this sounds like a lot of work, especially if your main site is not very big, but this is how you're going to get "the most" out of them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hyphenating a Domain Name - What would you do?
So I have some chums setting up their own digital outfit. When discussing SEO, naturally domain names came into play. They were looking at 'Gray Digital'. So, initially they jumped to the conclusion that they ought to buy 'graydigital.com' and the .co.uk variant. But a best practice post: http://moz.com/learn/seo/domain - Leads me to think that 'gray-digital.com' may be the better option as far as readability is concerned? Then of course you start thinking - 'should we just make it 'Gray-Digital-Marketing.com' instead?' From your experience, what would you ladies and gents do? Kind regards, John. (EDIT: Having read more around the subject I realise more than one dash is a bad idea. So instead would you bother with the singular hyphen?)
Technical SEO | | Muhammad-Isap0 -
Are keyword focused pages actually hurting me?
Is the practice of having keyword focused pages a thing of the past? Here is what I am seeing. My biggest competitor ranks #1 or #2 in most of my relevant keyword phrases (about 20 that I consider most important). They DO NOT have keyword focused pages. They have a PA of 42.5 and a DA of 33.8. They have 72 root domains that link to them. Their home page is fairly lite for content. Only 1 paragraph of text really... and a few reviews local to their page (not TA or anything). Socially, we we have the same FB following... but I also have blog, G+, twitter, pinterest, flickr, instagram, youtube, and linkedin. My keyword pages will rank #8 or #9. My home page hardly ever ranks. My home page has a PA of 40.3 and a DA of 29.1. I have 60 root domains that link to me. BUT... my keyword pages fall much lower. For instance, one has a PA of 16.1 and only 1 root domain link. So, my question is... are my keyword pages actually hurting me? Meaning... is google seeing my keyword page as more relevant content wise (because they are perfect for keyword placement, % of keyword to text, etc), but they rank them lower because of PA and back-links? Should I take down my keyword focused pages (one at a time maybe???) and work on building my home page?
Technical SEO | | CalicoKitty20001 -
PR 6 Redirect to a brand new domain name
Hello all, I checked a lot fo blog posts about 301 redirects but wanted to double check with you all. I got an email from a potential client who want to do a re-brand of his business and decided to buy a new domain name.
Technical SEO | | artdivision
His old domain name is PR 6 and his new domain obviously PR 0. I tried to check his old web site but it is too late as he has redirected everything to the new one. What it seems he has done though is redirect everything from his old domain (whether it is a sub category link, a blog link or a specific product) to the new domain index page. So for example if someone linked to his old product page www.xxxxxx.com/product/product_1 or his blog post www.xxxxxx.com/blog/11-21-2013/xxxxxxxxx.com in both cases it will take em to the new domain index page www.xxxxxx.com as he has not created product pages, blogs or anything than just a 4 page web site. I know that ideally he should have created same folders/subfolders, get his blog posts up and set up proper re-directs to the new pages but as I was not in charge of this process nor know if he has kept the old web site yet I wanted to know how bad is this for SEO and if his old PR 6 will pass value to his new domain. Yiannis0 -
Does Google think My main keyword is my Company name due to over use in anchor text?
OK, i have recently noticed google is adding a keyword to my titles... I have attached an image which shows the results from a google site:mywebsite search... 8 out of the 10 results on the screen shot clearly have the keyword ( - CCTV Cameras) added to the end of the title. Now a lot of those pages are support pages i.e "Help & Support", "returns" etc etc.. nothing really to do with cctv cameras. The only thing i can think of, is the most common anchor text used on backlinks to my website (according to siteexplorer) is the keyword cctv cameras... (i am currently working on removing a load of the backlinks to my site due to what i think is some kind of google penalty as the anchor text is all keywords etc...) But it seems strange if google has started to discount these backlinks, that it then uses that keyword to add to my titles - unless of course, google thinks that it is my brand name... Any body have any thoughts on this? FqwooQY.gif
Technical SEO | | isntworkdull1 -
I am trying to correct error report of duplicate page content. However I am unable to find in over 100 blogs the page which contains similar content to the page SEOmoz reported as having similar content is my only option to just dlete the blog page?
I am trying to correct duplicate content. However SEOmoz only reports and shows the page of duplicate content. I have 5 years worth of blogs and cannot find the duplicate page. Is my only option to just delete the page to improve my rankings. Brooke
Technical SEO | | wianno1680 -
Use target keyword on several page titles or homepage only?
If I want my homepage to rank for a keyword (ie "red widgets"), does it support or dilute the homepage's rank if I use the keyword on other pages? I can see it working either way: The search engine looks at your site, sees that the target keyword is used throughout the site, and ranks the site higher as a result. Using the keyword on several pages makes it so none of them stand out, and ultimately it's harder to rank highly. Thoughts?
Technical SEO | | Kyle_M0 -
Sending signals to Google to rank the correct page for a set of Keywords.
Hi All, Out of all our keywords their are 3 that are showing our home page in the serps rather than the specific product page URL on Google.co.za (Google.com ranks the correct URL) Im not sure why this is happening as most links built using the anchor text are pointing to the correct page. Why would google prefer ranking our home page on local search and rank the correct page on Google.com? (only 3 keywords have this problem) I have tried to correct this by creating links from strong internal pages with anchor text pointing to the correct URL. I have also concentrated on building links from .co.za domains using the anchor text and correct URL but to no avail. It has been 2 weeks now, since i tried to sort it out, but im not sure what else i can do to tell Google to rank the correct page. Any ideas? Regards Greg
Technical SEO | | AndreVanKets0 -
301 lots of old pages to home page
Will it hurt me if i redirect a few hundred old pages to my home page? I currently have a mess on my hands with many 404's showing up after moving my site to a new ecommerce server. We have been at the new server for 2 years but still have 337 404s showing up in google webmaster tools. I don't think it would affect users as very few people woudl find those old links but I don't want to mess with google. Also, how much are those 404s hurting my rank?
Technical SEO | | bhsiao1