Hosting your website where you customers are located ?
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Is it possible and recommended to host a website in Switzerland ending in.com to rank in the United States ?
Or is it better to host it in the country you are targeting ? I know in WMT you can choose the country you want to target but is it as efficient as hosting it on a server located in the country ?
Thanks,
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Thank you,
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Hi,
Because it is still understood to be an SEO signal, I would be erring on the side of caution and going with hosting in the country where the client / visitors are located.
John Mueller did confirm that it might have a small benefit, but as there has been little additional confirmation of this recently, I would avoid hosting in a different country if the option is available.
https://www.seroundtable.com/seo-geo-location-server-google-17468.html
-Andy
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