Using Keyword Tool Results

[bhsiao]

• I love the keyword tool for giving me direction and helping to prioritize. My question:

  Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages?

  Thank you.

[sergeystefoglo]

Please see my comment below.

[sergeystefoglo]

Hi there,

It really depends on how similar your keywords are. For example, if you have 4-5 keywords that are very similar (e.g. "Seattle Landscaping", "Landscaping Seattle", and "Landscaping in Seattle") I would recommend creating one very strong landing page with the top keyword, and make sure to add variations of that keyword in your landing page.

However, if you have all of your top keywords and they are very different (e.g. "Lawn Care Seattle", "Flower Beds", and "Turf Renovation Seattle") I would create separate landing pages with unique content.

To answer your question about links — yes, you should have internal links that are relevant pointing to your landing pages. Additionally, having strong external links pointing to your landing pages is helpful as well.

Hope that helps!

[bhsiao]

Do I need to have links to all of these landing pages? I'd rather not if I don't have to

[Mustansar]

I would go for landing page for each preferred keyword. We have run this experiment for few clients and it works really well. I urge you to have landing page for each top keyword and sue various variation of keyword to promote your page.
Note: Make sure your landing page experience should not be different than the main site. As this will play an imperative role init.