DA vs Relevancy - Trade Off Question
-
Hey Guys
We all know that relevancy largely trumps DA nowadays.
What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site...
For example, sites with DA of 100 we probably want backlinks from.
So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts...
Obviously you would still be building relevant links too, developing content to do so and all that good stuff. I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links
Thanks
-
I submitted a request through The Guild to find out why my original answer above was not delivered to you. Sorry about that.
As to your question about the average Moz Domain Authority. DA is made up of "MozRank", "MozTrust" and your link profile. Of those three, the one that we can most quantify is "MozRank." Moz actually says the average MozRank (from 1-10) for a site page is a "3."
So just taking that information it's easier to see why the average Moz Authority would be on the lower end 30-40 and not 50 or higher. It also explains why it is easier to move from 30 to 40 than it is to move from 70-80.
Good luck with the above, let me know if I can provide any other help.
-
Weird, I didn't get anything over there, just checked and it's still not on the thread or anywhere I can see...
I posted it on a few forums as I wanted to see what the response was like as a sort of 'test' as to which forum I should spend time on
Anyway, thanks for the response. I was not aware so many sites below 40 existed - I really had no basis point for what was an above average DA (I would naturally have assumed above 50!).
I will check out your articles - thanks again!
-
Hi Michael,
You submitted this same exact question over at The Guild (SEO Chat). Did you receive that answer?
Here's that answer again, including links to the subscriber-only materials you have access to you. Let me know if you can't access anything or if you have any clarification questions:
First, if you haven't seen our article this month on Domain Authority I'd like you to review that first here:
https://guild.seochat.com/se-news/content/looking-to-boost-your-domain-authority-here-are-some-tips
As for your question below, honestly, there is no right answer. Speaking as a link builder myself I'm ALWAYS going to choose a lower DA value site link target that is niche-related over a higher DA site that is not. That's a qualified linking target. Just as I would always choose a link on a page that is actually going to get clicked over a link on a higher DA page that sends me NO traffic.
So there is really not a quantifiable answer to your question. If you want to use DA 70 as your make or break it number, awesome. But considering that the VAST majority of sites have a DA score of 40 or less, personally, 70 seems awfully high to use as a preconceived standard for evaluation.
Make sure to read my detailed article on link evaluation here:
When I'm evaluating a link I'll honestly not review DA till the end. And even then, again, if a link isn't going to get clicked or send traffic, to me that is a HUGE deal and I devalue the link immediately.
Hope that helps. Thanks for the question and definitely respond (other here, or at The Guild) for more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS - implementation question
Hello, I am looking at a site on which they haven't 301'd http to https, so each URL is there whether you have http or https at the beginning. Why would a site owner not 301 to https? Is there any logical reason not to use 301? This particular website is simply using a canonical tag to point to the https version of each URL.
Intermediate & Advanced SEO | | McTaggart0 -
Http to https Canonical Question
Hello Fellow Moz Friends I have recently went from http to https for the website. Do I keep my canonicals at http or make all https? Will this affect ranking signals? Anything I should be looking out for? Thank you.
Intermediate & Advanced SEO | | Carwrapsolutions0 -
HTTPS 301 Redirect Question
Hi, I've just migrated our previous site (siteA) to our new url (siteB) and I've setup 301 redirects from the old url (siteA) to the new (siteB). However, the old url operated on https and users who try to go to the old url with https (https://siteA.com) receive a message that the server cannot be reached, while the users who go to http://siteA.com are redirected to siteB. Is there a way to 301 redirect https traffic? Also, from an SEO perspective if the site and all the references on Google search are https://siteA.com does a 301 redirect of http pass the domain authority, etc. or is https required? Thanks.
Intermediate & Advanced SEO | | opstart0 -
Constructing the perfect META Title - Ranking vs CTR vs Search Volume
Hello Mozzers! I want to discuss the science behind the perfect META Title in terms of three factors: 1. Ranking 2. CTR 3. Search Volume Hypothetical scenario: A furniture company "Boogie Beds" wants to optimise their META Title tag for their "Cane Beds" ecommerce webpage. 1. The keywords "Cane Beds' has a search volume of 10,000 2. The keywords " Cane Beds For Sale" has a search volume of 250 3. The keywords "Buy Cane Beds" has a search volume of 25 One of Boogie Beds SEO's suggests a META Title "Buy Cane Beds For Sale Online | Boogie Beds" to target and rank for all three keywords and capture long tail searches. The other Boogie Bed SEO says no! The META Title should be "Cane Beds For Sale | Boogie Beds" to target the most important two competitive keywords and sacrifice the "Buy" keyword for the other two Which SEO would you agree more with, considering 1. Ranking ability 2. Click through rates 3. Long tail search volume 4. Keyword dilution Much appreciated! MozAddict
Intermediate & Advanced SEO | | MozAddict1 -
Question on Moving Content
I just moved my site from a Wordpress hosted site to Squarespace. We have the same domain, however, the content is now located on a different URL (again, same base domain). I'm unable to easily set up 301 redirects for the old content to be mapped to the new content so I was wondering if anyone had any recommendations for a workaround. Basically, I want to make sure google knows that Product A's page is now located at this new URL. (www.domain.com/11245 > www.domain.com/product-a). Maybe it's something that I don't have to worry about anymore because the old content is gone? I mean, I have a global redirect set up that no matter what you enter after the base domain, it now goes to the homepage but I just want to make sure I'm not missing something here. Really appreciate your help!
Intermediate & Advanced SEO | | TheBatesMillStore1 -
Page Titles... question about which is better
Hi, I'm kind of a newbie and I'm working on an e commerce website. I would love to be able to optimize the site so that the keyword "dog boutique" was ranking for the homepage. B/C a lot of the pages call from php to create the meta data, most of generated page titles look like "Product Name, Category - Moondoggie Dog Boutique" My question is would it be more helpful to just have Moondoggie Dog Boutique on the page title on the page I would like to rank for "dog boutique" and use Moondoggie Inc. or Just Moondoggie in it's place on all of the other pages? Would this help or make it worse? Thanks! KristyO If you would like to see hte site: http://www.moondoggieinc.com
Intermediate & Advanced SEO | | KristyO0 -
$1,500 question
I have $1,500 to spend to promote 8 years old website. Almost no SEO work was done for the site in the past 3-4 years. The site has a couple hundreds (around 300) external backlinks pointing to the homepage, and around 30 backlinks pointing to internal pages. It gets around 60% traffic from referring sites, 30% direct, and 10% from SE. The homepage has PR 4. It ranks around 70th place in Google rankings for one of the main keywords. No keyword research has been done for the site. Looking for long term benefits. What would be the best way, in your opinion, to spend this money?
Intermediate & Advanced SEO | | _Z_0 -
301 vs. 404
If a listing on a website is no longer available to display is it better to resolve to a 301 redirect or use a 404? I know from an SEO point of view a 301 will pass on the link value, but is that as valuable as saying tto the user hey that page is no lonoger available try something else?
Intermediate & Advanced SEO | | AU-SEO0