DA vs Relevancy - Trade Off Question
-
Hey Guys
We all know that relevancy largely trumps DA nowadays.
What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site...
For example, sites with DA of 100 we probably want backlinks from.
So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts...
Obviously you would still be building relevant links too, developing content to do so and all that good stuff. I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links
Thanks
-
I submitted a request through The Guild to find out why my original answer above was not delivered to you. Sorry about that.
As to your question about the average Moz Domain Authority. DA is made up of "MozRank", "MozTrust" and your link profile. Of those three, the one that we can most quantify is "MozRank." Moz actually says the average MozRank (from 1-10) for a site page is a "3."
So just taking that information it's easier to see why the average Moz Authority would be on the lower end 30-40 and not 50 or higher. It also explains why it is easier to move from 30 to 40 than it is to move from 70-80.
Good luck with the above, let me know if I can provide any other help.
-
Weird, I didn't get anything over there, just checked and it's still not on the thread or anywhere I can see...
I posted it on a few forums as I wanted to see what the response was like as a sort of 'test' as to which forum I should spend time on
Anyway, thanks for the response. I was not aware so many sites below 40 existed - I really had no basis point for what was an above average DA (I would naturally have assumed above 50!).
I will check out your articles - thanks again!
-
Hi Michael,
You submitted this same exact question over at The Guild (SEO Chat). Did you receive that answer?
Here's that answer again, including links to the subscriber-only materials you have access to you. Let me know if you can't access anything or if you have any clarification questions:
First, if you haven't seen our article this month on Domain Authority I'd like you to review that first here:
https://guild.seochat.com/se-news/content/looking-to-boost-your-domain-authority-here-are-some-tips
As for your question below, honestly, there is no right answer. Speaking as a link builder myself I'm ALWAYS going to choose a lower DA value site link target that is niche-related over a higher DA site that is not. That's a qualified linking target. Just as I would always choose a link on a page that is actually going to get clicked over a link on a higher DA page that sends me NO traffic.
So there is really not a quantifiable answer to your question. If you want to use DA 70 as your make or break it number, awesome. But considering that the VAST majority of sites have a DA score of 40 or less, personally, 70 seems awfully high to use as a preconceived standard for evaluation.
Make sure to read my detailed article on link evaluation here:
When I'm evaluating a link I'll honestly not review DA till the end. And even then, again, if a link isn't going to get clicked or send traffic, to me that is a HUGE deal and I devalue the link immediately.
Hope that helps. Thanks for the question and definitely respond (other here, or at The Guild) for more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
10 quick questions for SEO experts!
Hey guys! I'm working to build something to make technical SEO audit less painful and I'd like to hear from other SEO experts. Can I ask you to answer this quick survey: https://mykoto.typeform.com/to/R5Gvyr THANKS!
Intermediate & Advanced SEO | | jbrisebois0 -
DA stuck at 1 for .financial TLD domain
Hello! One of our clients has a domain with a .financial TLD. The domain id over two years old. We have been creating a lot of good content (including articles, infographics and videos) every month for over 12 months. We have also been creating backlinks and the Search Console shows a total of 1319 links to the site from 64 root domains. However, the DA and PA on Opensiteexplorer haven't moved from 1. Also the number of linking root domains shows as zero. Traffic and keyword rankings haven't picked up either. Could someone please help with why this would happen? Is there anything to do with the domain TLD of .financial? Thanks in Advance
Intermediate & Advanced SEO | | Rohit05050 -
Description vs meta description
I have an e-commerce website and am trying to create product category pages. I am under the impression that Description is the text that would appear under the title on a google search and I believe the meta description is just what google reads? Is having BOTH important or just description? Is it ok to duplicate the description for the meta description? I know its not good to duplicate descriptions on other products and pages.
Intermediate & Advanced SEO | | nchachula0 -
Category vs Product level URL - Does it Matter?
Is there much google juice to be had by moving a key "money making" product up the URL structure? For example, in this URL http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance.aspx will we gain any juice moving "Over-50-life-insurance" out of the "funeral planning" category and directly to the Domain eg www.over50choices/over-50-life-insurance.aspx ? The page currently ranks on page 2 and 3 for various phrases and we are looking to get to page 1 - its a very competitive set of keywords! Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Links to www vs non-www
I was having speed issues when I ran a test under Google Page Speed test and, as a result, switched to using Google Page Speed Service. This meant I had to switch my site from the non-www to the www. Since the switch my page is running faster but my ranking has dropped. What I'm trying to find out is the drop due to all of my previous links going to the non-www or is it because of the site being considered new and is more of a temporary issue. If it is a link issue I will contact everyone I can to see who will update the site address. Thanks everyone!
Intermediate & Advanced SEO | | toddmatthewca0 -
Domain and Sitemap Question
Hi - I am hoping you can help me with this issue we are currently trying to solve. We are hosting our mobile site's content on a different domain than what the URL of the site is, though owned by same company. In Google Webmasters tool we have the mobile sitemap under "sitemaps.xyz.com", however the URL of the site is "m.xyz.com". We have submitted 60MM pages in the mobile sitemap, but only 1MM pages have been indexed. Do you think this set up causes confusion with the bots? Does this affect the crawlability of the site? Any thoughts would be greatly appreciated. Thank you!
Intermediate & Advanced SEO | | ladylana
Eva0 -
Duplicate Content Question
My understanding of duplicate content is that if two pages are identical, Google selects one for it's results... I have a client that is literally sharing content real-time with a partner...the page content is identical for both sites, and if you update one page, teh otehr is updated automatically. Obviously this is a clear cut case for canonical link tags, but I'm cuious about something: Both sites seem to show up in search results but for different keywords...I would think one domain would simply win out over the other, but Google seems to show both sites in results. Any idea why? Also, could this duplicate content issue be hurting visibility for both sites? In other words, can I expect a boost in rankings with the canonical tags in place? Or will rankings remain the same?
Intermediate & Advanced SEO | | AmyLB0 -
301 vs Changing Link href
We have changed our company and want to 301 old domain from new domain in order to transfer the benefits of backlinks (DA: 50, 115 Linking Root Domains). I have the ability to modify around 50% of the backlinks. So my question is: Instead of redirecting all the links, should I update the 50% to link to the new domain instead of relying on redirects? Would this possibly trip an algorithmic filter and devalue these links? Or should I just do a 301 and not worry about modifying the links?
Intermediate & Advanced SEO | | Choice0