Optimising for Bing?

[BeckyKey]

Hi

I'm looking to try improving our positions on Bing - does anyone have any tools that monitor rankings for Bing? Or provide keyword research?

Or is it a case of optimise for Google and Bing should follow?

[Mustansar]

In  Addition to Andy list there is another one Called SE Ranking which is quite useful and affordable for small comapings.

[Andy.Drinkwater]

Hi Becky,

The two do use very different algorithms, but there isn't as much kicking around for Bing as there is Google, for obvious reasons.

In terms of tracking keywords in Bing, check out Accuranker, because you can differentiate.

I would also sign up to Bing Webmaster Tools (if you don't already) and have a look through the set of tools they offer. Diagnostic Tools might be a good place to start, as would the SEO Analyzer.

Other than that, there isn't an awful lot more that I can suggest because I only really focus on Google. I have always found that if a site does well in Google, it almost always does well in Bing as well. However, have a read through their Webmaster Guidelines as well.

-Andy