Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does capitalization matter for SEO?
-
Two places capitalization comes into play:
(1) on-page use (title, h1, body text, img alt text, etc)
(2) external anchor text
I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too?
And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
-
It still takes place, and can be up to a page apart in ranking a site for one keyword and capitalized and lowercase as well lowercase results were 1,450,000 and uppercase were 2,430,000 that's kinda offputting since for many keywords, it's going to be a matter of preference of a user on how they will either uppercase or lowercase a search term.
It's sad 3+ years later it's still the norm.
-
I already encountered this since 2004, having keywords with capitalization and non capitalization has different results in Google.
-
So, to summarize, it doesn't matter for SEO
However, it can matter for URL's, CRO, CTR, backlink juice and a few other possible issues that are more language use related.
-
it doesn't matter don't worry
-
Agreed - I've seen it cause duplicate content issues with URLs, but I'm not aware of situations where it mattered in on-page keywords. I don't like lower-case page TITLEs, because they look spammy, but that's more a CRO factor.
One minor exception, but I'm not sure it's in play anymore. I once ran into something where acronyms were pulling up different results depending on what case they were in. Google might have been mistaking the acronym in question for a misspelled word, though - it's a really isolated case.
-
I agree that capitalization doesn't matter in SEO, and that it can only influence you negatively if you make mixed case URLs as they are harder to link to.
That being said, I have sometimes observed that SERPS are different on lowercase and higher case queries.
-
Hi Mike:
Keyword capitlization makes a difference is in the URL's. (Personally I recommend sticking to lowercase.)
As far as elsewhere on page as far as I can tell, the search engines don't differentiate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Gallery maintenance and the effect on SEO
Basically we get a lot of users uploading photos as part of their review, but many photos aren't moderated into our pages and therefore are never displayed. Things like selfies rather than photos of the product or just random google images that are completely unrelated to our products or services. Is there any benefit in cleaning up the gallery since some images we don't use are just sat there in admin?
Intermediate & Advanced SEO | | Fubra
when a page loads, would it be quicker if we had less content in the gallery? With our SEO hat on.
or does it not matter since it's not loading that content (photos) anyway?0 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
Do Page Views Matter? (ranking factor?)
Hi, I actually asked it a year and a half ago (with a slight variation) but didn't get any real response and things do change over time. On my eCommerce website I have the main category pages with client side filtering and sorting. As a result, the number of page views is lower than can be expected. Do you think having more page views is still a ranking factor? and if so is it more important than user experience? Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Creative Commons Images Good for SEO?
I've been looking at large image packages through iStock, Getty, Fotolia and 123RF, but before spending a bunch of money, I wanted to get some of your feedback on Creative Commons images. Should be worried that something found on Google Images > Search Tools > Usage Rights section can be used without issue or legal threats from the big image companies so long as they are appropriately referenced? AND will using these types of images and linking to the sources have any affect on SEO efforts or make the blog/website look spammy in Google's eyes because we need to link to the source? How are you using Creative Commons images and is there anything I should be aware of in the process of searching, saving, using, referencing, etc? Patrick
Intermediate & Advanced SEO | | WhiteboardCreations0 -
Iframe redirect bad for SEO?
Hi, I have a website (http://www.blowingminds.de) wich I put a spreadshirt shop into via iframe. The thing is I am not sure on how the iframe effects my SEO? Can I just optimise the main domain for search? Well I want the spreadshirt shop to be found under the domain name (www.blowingminds.de) but the only real way to do it is by implementing an iframe because each spreadshirt shop has its own subdomain eg.: blowingminds.spreadshirt.de but the only real way to do it is via iframe, as they do not offer a complete domain redirect. (Or have I overseen some other way?) I hope you guys can help me on this one 🙂 Thanks in advance. Malte
Intermediate & Advanced SEO | | wellbo1 -
Capitals in url creates duplicate content?
Hey Guys, I had a quick look around however I couldn't find a specific answer to this. Currently, the SEOmoz tools come back and show a heap of duplicate content on my site. And there's a fair bit of it. However, a heap of those errors are relating to random capitals in the urls. for example. "www.website.com.au/Home/information/Stuff" is being treated as duplicate content of "www.website.com.au/home/information/stuff" (Note the difference in capitals). Anyone have any recommendations as to how to fix this server side(keeping in mind it's not practical or possible to fix all of these links) or to tell Google to ignore the capitalisation? Any help is greatly appreciated. LM.
Intermediate & Advanced SEO | | CarlS0
